Microsoft Promo: a PC and Xbox In Every Dorm Room 219
theodp writes "Can Microsoft woo students into trying Windows 7 PCs? Well, starting on May 22nd, Microsoft will try to do so by giving away free Xbox 360 4GB consoles to high-school or college students who purchase new Windows 7 PCs priced at $699 and up. A Guess Who's Coming to College? teaser video for the promotion features a Halo Spartan's HS graduation ceremony."
if you have a PC you don't need a console (Score:5, Insightful)
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Or sell the XBox and that 600 bucks PC to buy a real one.
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I guess you could sell the xbox and use the money to buy games for the PC.
My thoughts exactly... Well, except that I would sell the Xbox for for a RAM upgrade or possibly a few peripherals. Additionally I'd be formatting the drive, installing a VM, then installing Linux and re-installing Win7 (remember to make recovery disks first). IMHO, no one should run Windows outside of a VM. P.S. You can use a Hackintosh VM Image too, if you must, and dual or triple boot instead of a VM if you're brave enough to let MS Windows run directly on the metal -- Yikes!
If you're going to buy a
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Additionally I'd be formatting the drive, installing a VM, then installing Linux
If your distribution detects all the hardware, great. But a lot of people who buy a PC and then change out the operating system end up finding out that a piece of hardware connected to the PC is unsupported in the other operating system. When you buy a ready-made winbox, you at least know that it comes with drivers for the included hardware, no HCL checking needed.
IMHO, no one should run Windows outside of a VM.
That'll become practical as soon as desktop and laptop computers running something other than Windows or Mac OS X are nationally advertised to th
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If your distribution detects all the hardware, great. But a lot of people who buy a PC and then change out the operating system end up finding out that a piece of hardware connected to the PC is unsupported in the other operating system. When you buy a ready-made winbox, you at least know that it comes with drivers for the included hardware, no HCL checking needed.
I have seen many PC's and laptops (HP comes to mind, maybe others as well), where its virtually impossible to install Windows from a stock image. You NEED to use the version they give with the pre loaded drivers.
And, you wont get drivers for any version of windows other than the one they come with at all.
Ubunty/Linux Mint however install without any issues
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I have seen many PC's and laptops (HP comes to mind, maybe others as well), where its virtually impossible to install Windows from a stock image. You NEED to use the version they give with the pre loaded drivers.
Hardly. When was the last time you used Windows? With Windows Vista/7 As long as your wifi/ethernet card installs, Windows Update takes care of most of the drivers. Anything else can be found on the mfgr website.
This is hardly the case for Linux. For example, My Envy 14 has 2 graphics cards, one low power integrated Intel and one high power discrete ATI. Windows handles this just fine, but Ubuntu can't run off the dedicated card. This means I can't get any Video out, as that goes through the ATI card. Furth
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Hardly. When was the last time you used Windows? With Windows Vista/7 As long as your wifi/ethernet card installs, Windows Update takes care of most of the drivers. Anything else can be found on the mfgr website.
That's been the case for quite a while. Right now it's not much of a problem, but I'm guessing that as Win 7 gets older that it's going to be more and more common for you to need a second driver disk to get the drivers. XP doesn't have much trouble finding drivers at present, provided you've got the ones for your network card.
But, if you've got drivers for the network card there's absolutely no reason why you can't download the correct drivers yourself.
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Which just reiterates your parents point
Unless it came with 1GB RAM and Vista, so it has a pertty pathetic performance OOTB as well
And it is Ubuntu.
and, that is known as a typo
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You run games on a VM? How fast is that exactly?
No Super Street Fighter IV for PC (Score:3)
I guess you could sell the xbox and use the money to buy games for the PC.
Provided that the games you want to play are even ported to the PC. The PC is stuck on the old version of Street Fighter IV, while the Xbox 360 has the current version.
It's really not a big problem (Score:2)
There are some specific titles that don't get ported and if those are the things that matter to you then sure. However in general there is good cross platform availability. Most games launch at the same time (like, say Brink, or NFS: Shift 2), some take a bit but still come over. Also sometimes the PC gets a better version. Your SF4 example is an interesting one. The Version of SF4 on the PC is larger and more complete than on any of the consoles. Likewise Super Street Fighter 4, which comes out in July, wi
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Good luck playing the latest games if you just bought a $700 PC...
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Better yet!
Buy 700$ PC, get free XBox360, sell both, buy better PC, get free XBox360, repeat until PC is good enough, sell XBox, buy games.
You mean, it's like that email telling you that for every person you forward it Bill Gates will give ten cents to some charity? Only this time the charity is me? Cool!
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Also, I highly doubt the lawyers didn't include "one offer per person" in the fine print.
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The real value of consoles is they are hassle free. You never have issues with drivers, or have to wonder if your rig will perform well enough to make the experience worth while, you can just take the game home and play.
If you are willing to tinker and have money to burn then yes the PC experience can be amazing next to a console for at least the latter 2/3 of any given console generations life cycle, but it takes *work* that many people just don't want to put into playing games.
That was quick (Score:5, Interesting)
Wasn't it just a week ago when the antitrust oversight over MS ended?
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Mactard Fanboys: mod me down already and save your time, no need to read the rest.
God I wish some day Apple will become dominant (or relevant, at least), so you mactards start getting viruses and antitrust lawsuits and whatnot. MAYBE THEN we will see that every company becomes "evil" like Microsoft when it gets the chance.
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Relevant. Really?
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No, I'm saying there's antitrust issues with MS using their OS division to support and promote their Xbox division (you know, like how it started and the Zune and the Windows phone and search...).
With your analogy, Ford would have to say, "Buy our car and we'll give you free gas for a year only from Ford Gas Stations."
"But does it run linux?" (Score:2)
Seriously:
1) Buy the $699 PC.
2) Get the free XBox console.
3) Install Linux on the PC. (Dual-boot so you can hang on to any Windows-only functionality you need for the XBox or on a separate, swappable, hard drive to provide an "airgap firewall" against possible dual-boot cross-OS malware.)
4) Have fun with Linux.
5) Goodbye Microsoft profit!
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There is a prerequisite: you need to be a smug anti-microsoft linux fanboy first.
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3) Install Linux on the PC.
Not going to happen.
If you are a gamer on a budget Gog.com has 300 classic DOS and Windows games ready to run under Windows 7, none of them costing more than $10.
If you have student ID then Windows Academic Professional is $80 direct from Microsoft.com.
Expect steeply discounted academic upgrades to Windows 7 Pro, etc., as well.
Expect academic pricing elsewhere for any other must-have software. Expect anything of interest in FOSS to have long since been ported to Windows.
But does it run dual-boot? (And $699 PC?) (Score:2)
If you're a gamer on a budget, or a college student on a budget, why are you buying a $699 PC? Seems awfully pricy, and I'd think if you were going to college, either you've already got a game machine, or you picked a really silly time of your life to buy one. I suppose you could buy the $699 PC-Xbox bundle, sell the Xbox, and end up with a better PC than you might have otherwise bought, but it's still kind of silly.
Just about everything except games will work fine in a virtual machine, and even many ga
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If you're a gamer on a budget, or a college student on a budget, why are you buying a $699 PC?
It will be a laptop.
This is what $750 buys if you shop around a bit:
http://www.walmart.com/ip/HP-RBDV7-4087CL/15746840 [walmart.com]
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Sort of agree. While I've become so used to Linux that I actually feel crippled on Windows, I know that if I spend enough time tinkering with a Windows PC I can get a lot of the same functionality, specially if you are willing to fork some bucks. I know this first hand because I used to customize windows beyond recognition when I was younger.
And compatibility is supreme. I've had problems, but pretty much everything works. In Linux only FOSS stuff (and some server stuff like ORACLE's) work reliably.
The thin
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If you are a gamer on a budget Gog.com has 300 classic DOS and Windows games ready to run under Windows 7, none of them costing more than $10
http://www.dosbox.com/ [dosbox.com]
http://www.winehq.org/ [winehq.org]
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Goodbye Microsoft profit? How? They got the money from you already.
I was presuming they'd subsidized the deal in order to try to hook the student into future purchases (and specifying their stuff for businesses after graduation). This IS the typical operation of such programs (and has been since at least the middle of the 20th century.
If that's the case they make a loss on the deal. Then if the student converts the subsidized equipment to run a competitive system, they lose much of the brand loyalty they
Obviously a respons to the Apple promotion (Score:5, Interesting)
Obviously this is a response to Apple's back-to-school promotion, which they have run for several years. Last year that program got you exactly the same amount in credit ($199) towards any iPod when you bought any Apple laptop.
One advantage of the Apple program is that you could trade up and get a higher priced iPod touch model and still get the $199 in credit. It looks like the Microsoft program only gets you the slightly gimped 4GB Xbox with no trade-up. A lot of students might be bummed when they realize they need a $100 hard drive accessory to play a lot of the games.
Not a bad deal, but I wonder how many Xboxes will be given to students who were going to buy a laptop anyway. I think the Apple motivation is obvious: to get students to switch to Apple. Not sure if the formula works the same with Microsoft.
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More likely a response to the fact that something like 50-60% of college students are buying Macs for school instead of PCs. Question will be whether or not students are buying the Mac because of the iPod credit or whether it's more some other reason, and whether the free XBox will be enough to reverse that trend.
Manufacturing cost of an Xbox 360? (Score:2)
Confused... (Score:5, Insightful)
You buy a cheap PC, where Microsoft makes money from the license for Win7, they throw in a CHEAP 360 (basically the Arcade version, which I believe is is like 150-200$). After you've got a nice new free console, what do you do? Buy another controller (money to MS), buy some games (more money), buy xbox live (more money), buy a new hard drive for more space (more money), etc. This isn't desperation at all, this is just another way for Microsoft to make gobs of money. If they had given away an Elite Xbox, then there would be less money re-couped but they would still end up making a profit in the long run.
This is directed (like they say) at college kids, going to school for the first time and looking for a new computer.. AND A FREE CONSOLE?! HOLY SHIT! That sounds like a great deal to me, now I can go to school and play Xbox with all my friends and I don't have to shell out an extra 200$ for the console!
I don't understand how people aren't getting this..
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I don't understand how people aren't getting this..
It gets better.
The controllers work on both systems.
The retailer can point the student buyer or his parents to the dorm-room sized HDTV. The soundbar. The webcam for Skype...
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People ARE getting this, it's just the Apple fanboys in denial.
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Offtopic but that gamepad wouldn't be bad at all for an old HTPC settup.
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"I can go to school and play Xbox with all my friends"
Think of all the money you will save by flunking out in your first semester.
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Any kid with siblings going to school.
You don't generally have an xbox 360 for every kid. Then they start going off to school, but the xbox is staying at home...
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The final blow to the US education system (Score:2)
Do you think that any high-school student receiving a free console will study anything for the next year?
Of course, you might point out that most of these students already own a console (often a Xbox, too). Then these might be sold on eBay to Taiwanese students, and at least it's worth 40-50 $.
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By your logic, we should assume that if they get no xbox they will study EVERYTHING for the next year!
1) Ban XBOXes
2) See grades skyrocket
3) ???
4) Profit!
Second prize ... (Score:2)
Second prize, two 360s! The new 360 logo [newstechnica.com].
Just what every student needs... (Score:2)
...a reason to stay up 27 hours straight and play video games instead of studying for final exams. Somehow I doubt the marketing department is going to be cognizant of final exam week across the entire nation when they release the next version of Halo/COD/BF.
Of course we all know the blatant motivation behind Microsoft doing this, but what exactly is the educational need for an XBox in college? This is a bit different than bundling an MP3 player with a laptop with regards to the distraction factor. Of co
Can't comment on the youtube video (Score:2)
Re:Desperation (Score:5, Interesting)
No teen/twenties or anyone else will pick OSX instead of Windows if he/she plays games. Which is exactly the target audience with bundling PC and Xbox360.
Console games that aren't ported to PCs (Score:2)
No teen/twenties or anyone else will pick OSX instead of Windows if he/she plays games.
Unless the gamer plays the kinds of games that aren't ported to PCs. There are some video game genres where the idea of "multi-platform release" is PS3+360 or PS3+360+Wii.
Re:Desperation (Score:4, Insightful)
Well, you have to admit that an Xbox is pretty big for a marketing freebie. We are not talking about free pens and calendars here.
The chain of reasoning here could be: College freshmen buy new computers, so there is a market there > They need to choose between MS, Apple, Linux > We need to make them go with Windows, so let's throw in an Xbox there > Help spread Win7 *and* make revenue from Xbox game sales.
I don't think that this marketing campaign is targeted to the teens that play games. It is targeted to the teens that are buying a computer for college, i.e. office, work (which will also help with MS-Office sales). If it was targeted to the gaming crowd it would be the other way around: e.g. a free netbook for every Xbox sale.
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Eh linux runs fine on windows 7 computers:-)
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If I recall correctly Nintendo sells Wii's at a loss. "Free" XBOXes are sure to boots sales of XBOX games, XLive subscriptions and DLC sells.
And that's not even actually free, it's easy to hide the cost in the price of the PC + Windows 7, specially considering Windows costs nothing for MS to install and people are just going to end up buying another copy when their PC inevitably gets infected/broken and need a replacement.
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Apple is vertically integrated and have huge margins ... they still make profit while throwing in the iPod Touch, just less.
Microsoft loses money on this.
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But, Microsoft makes money on continued XBOX Live subscriptions and licensing fees on games.
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Because iPhones don't play games, and Portal 2, The Sim 3, The Rift, StarCraft 2, WoW, and other top-selling games aren't available on Mac.
Oh wait - they do, and they are. Welcome to 2011.
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Right.... cause gamers really consider angry birds to be on level with Elder Scrolls, Total War and Modern Warfare. And hey look, those are all hugely popular series with no support for Mac! Guess that kind of eviscerates your point.
Re:Desperation (Score:4, Interesting)
Apple typically has a 30% markup on their products, which means they could give away an iPod and they might still end up with a bit of profit.
Microsoft on the other hand, doesn't make the hardware, and although the profit margins are obscene on Windows, they are still only making $50-$100 for each computer sale. That's not enough to cover the hardware costs on an Xbox, so they are losing $100-$150 for each sale here. (note: all numbers are estimates).
Obviously they think it is worth it, but why? Is it because they are worried about competition from Apple? I don't know, but it seems just as likely that Ballmer is a maniacal spendthrift, who thinks any price is worth paying to crush the competition.
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How many people actually BUY music on iTunes?
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Students are already given Windows and Office with zero markup, because when they enter the workforce, you want them to be used to using those tools.
On the gaming side, MS makes way more money off game sales and XBL subscriptions then they do by selling actual Xboxes.
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Students are already given Windows and Office with zero markup
lol oh yeah? You really think Microsoft doesn't make a profit when they sell Office for $99?
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Because Microsoft would probably rather you play games on the 360 instead of the PC? They're probably not losing anymore money on the console at this point, and they're also making money off of agreements and XBLA.
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Then 3 years on when those college kids want a new laptop they will buy a Macbook, because PC gaming has no relevance any more to them ... and Microsoft loses mindshare for their bread and butter product, Windows.
Win a battle to lose the war ...
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most people stick with what they know
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They're been making a profit on the 360 for several years now.
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What does it smell like when ipods are given away with every apple computer purchased by a student? Apple usually has this same promo every summer.
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It reminds me of the interesting reaction i'm seeing in people i know from a similar ad campaign here in Canada at the moment. Recently Rogers Telecommunications started a campaign targeting young couples with their "Buy two smart phones on our couples/family plans and get a free PS3" campaign. Although i know one who went with it, but for the most part it is making people realize the value that these companies receive from their Long Term Contracts. This is something that most companies would prefer to do
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Cheap?
You have to pay a monthly fee to use the damn thing. Even when PSN was down netflix worked fine on my ps3 and without me paying sony.
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Sorry, not gonna happen. People in developing countries would prefer the machine that lets them play games *AND* watch movies, instead of separate machines for everything. That's why people in "developing countries" like mine just buy PCs. You can do both, AND you can hook them to a big screen too. That's how things work here - there is still a "family" computer. The "personal" computer concept is still working its way through.
And for this, I blame computer manufacturers too. When I wanted to buy a laptop 2
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Not desperation IMO... it is a plan that has worked for them in the past. Look at the pricing of the MS Office suite -- the Student/Educational version has historically been much cheaper than the normal one. Guess what... MS Office dominates the market, because everyone uses it in school. They're just extending their existing strategy.
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Hardware, by contrast, has a substantial marginal cost of production. Lower than MSRP, obviously; but way higher than softwa
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What is the lifetime value to MS of a person who is biased (even if only subtly) towards their products? Even if they've had to "pony up" some hardware, it is probably still a net win. A few of those students will even go on to become people who have influence over large purchasing decisions in the corporate world -- that's *huge*. If college graduates are more likely to land in those sort of positions, then they've just gained a lot of leverage over the long term.
Note: I'm not *endorsing* the practice, I'm
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Presumably, they think that the money it costs will be worth it, and they may well be right; but it is a different flavor of tactic.
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Should we call those free iPods a proof of desperation from Apple?
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Well since Apple is not likely losing money on their promo, I would say no.
From the financial viewpoint, the cheapest Mac is $699. (I don't if the Mac mini is eligible). The cheapest iPod Touch is $229 (which is the one that will be given away). From a margin standpoint, at a healthy 30% margin on hardware, Apple makes $210 on the Mac. They lose $160 on the iPod Touch. They still make $50 on the whole promo.
The Xbox is $199. Again assuming 30% margin, they lose $140 if they give it away. We don't know
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Apple gives away iPod Touches for people buying MacBooks before the start of the school year. It's a valid tactic.
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Smells like desperation - MSFT has really been losing the market of people in their late teens/twenties to Apple lately. This does not bode well for their future prospects because losing a customer to Apple carries the potential of being a lifelong loss.
Without some of the revenue streams they used to have, they really have to protect their market share in Windows consumer licenses.
No, it doesn't smell like desperation, it smells like Marketing - which really smells like some anchovies left inside a damp athletic shoe for six months. Conceptually, it's simple - if the costs of the marketing campaign are less than the perceived value then it's a 'good idea'. Bonus points for getting people riled up about and bouncing it around the echo chamber (as we are doing here).
So, some marketing droid (probably sitting in a Starbucks banging away at his / her / it's MacBook Air) gets a few br
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Smells like a smart investment:
1- they get the Average Sale Price of PCs a bit up, which makes them less crappy compared to Macs. Lots of people will look at their $400 PC or $300 netbook, compare it to a $1000 Mac, and conclude, Wow, Mac is so much better. The cheapest MacBook seems to 999euros for 13.3", the cheapest 13.3" Dell is 450. both 2GB, 250GB, dualcores, Apple has a better CPU and is a lot sexier. I wouldn't hazard a guess about build quality nor service and support. So for $699, students should
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The difference is that Apple isn't the dominant player in the computer market. Plus a $199 coupon or free product is generous, but it's not that generous for some of the more high end laptops they sell. And they aren't in danger of controlling the market just because they're giving away a few iPods.
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Not much different from Apple bundling iPods with MacBooks.
Really? When was the last time you heard of a student failing exams because he stayed up all night playing the latest MMORPG game on his...iPod?
No, an iPod isn't even close to an XBox when it comes to the distraction factor, especially in high school or college.
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Are you high?
Nintendo won in sales in a big way. PS3 is the runner up and Xbox360 might pay for itself. It still will not pay for the xbox debt, nor are its world wide sales figures that good.
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So, why can't you use the FREE XNA development kit to do programming for the 360? Just saying...
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