For some time, players of Blizzard's World of Warcraft
have been able to purchase a small number of vanity in-game items for real money, but the items were restricted to the user's own account. Now, Blizzard has announced they will be adding another such item, with a twist — it doesn't become bound to a player's account until they use it, so it can be traded or sold on the game's auction house
. In their announcement, they said, "While our goal is to offer players alternative ways to add a Pet Store pet to their collection, we’re ok with it if some players choose to use the Guardian Cub as a safe and secure way to try to acquire a little extra in-game gold
without turning to third-party gold-selling services. ... While some players might be able to acquire some extra gold by putting the Guardian Cub in the auction house, that’s preferable to players contributing to the gold-selling 'black market' and account theft."