MojoKid writes "Microsoft might have one of the most talked-about products at the moment with the Xbox One, but would you believe it doesn't own the rights to the most obvious domain name to accompany it? Domain squatting is a real issue for companies about to launch a new product. If they register a domain before the official launch, people can find that and subsequently ruin the company's surprise. This particular case is different, however. The domain name wasn't registered just the other day. Instead, a UK resident registered the name XboxOne.com in December of 2011, long before Microsoft itself even likely had a definitive name for its upcoming console. So, what can a company do in this instance? File a dispute with the National Arbitration Forum, an ICANN-approved organization that specializes in dealing with these sorts of matters."