In a David vs. Goliath legal battle, AI powerhouse OpenAI is squaring off against a little-known entrepreneur who claims he conceived the company's name and mission months before its star-studded launch. Guy Ravine, a self-taught programmer with a history of near-misses in tech, registered the domain open.ai in March 2015. He envisioned a collaborative platform to develop artificial general intelligence (AGI) for the benefit of humanity. By year's end, Ravine had pitched his "Open AI" concept to industry luminaries and filed for a trademark. Then, in December 2015, Sam Altman and Greg Brockman announced the creation of OpenAI, backed by a promised billion dollars from Elon Musk and others.

The similarity was uncanny -- a non-profit aimed at developing AGI for the public good. "What the f---?" Ravine recalls thinking. He claims his idea was stolen, while OpenAI dismisses him as an opportunistic "troll" and a "fraud." The ensuing legal battle has consumed Ravine's life, Bloomberg Businessweek covers in great detail, and has raised thorny questions about idea ownership in Silicon Valley. It also casts a shadow over OpenAI's origin story as the company, now valued at $157 billion, shifts from its non-profit roots to a for-profit juggernaut. "It's humanity's asset," Ravine insists. "It's not his [Altman's] asset." For now, a judge has barred Ravine from using "Open AI" while the suit proceeds, but the inventor has vowed to fight on against what he calls "the most feared law firm in the world." An amusing excerpt from the story: But Ravine had poked the bear, and as he packed up his house on Aug. 11, 2023, he opened an email from a lawyer at the firm Quinn Emanuel Urquhart & Sullivan LLP, informing him that OpenAI was suing him in federal court over the domain and trademark. "I'm like, what the f---?" Ravine recalls. Altman, he says, "could have had it for free" -- or at least for the cost of a donation. "Instead, he decided to donate millions of dollars to literally the most feared law firm in the world, to sue me."

Again and again in our conversations, he returns to that phrase: "the most feared law firm in the world." Finally, I ask him how he knows this. He turns his laptop toward me and pulls up the email. The signature reads "Quinn Emanuel Urquhart & Sullivan LLP: Most Feared Law Firm in the World."

An anonymous reader quotes a report from CBC News: The murder trial of a tech consultant in the stabbing death of Cash App founder Bob Lee begins Monday, a year and a half after the widely admired entrepreneur was found staggering on a deserted downtown San Francisco street seeking help. Lee's death at age 43 stunned the tech community, and fellow executives and engineers penned tributes to his generosity and brilliance. Lee was chief product officer of cryptocurrency platform MobileCoin when he died. He was a father to two children.

Prosecutors say Nima Momeni, 40, planned the April 4 attack after a dispute over his younger sister, Khazar, with whom Lee was friends. They say Momeni took a knife from his sister's condo, drove Lee to a secluded area and stabbed him three times, then fled. Defence lawyers disagree, and they say that Lee, high on drugs, attacked Momeni. "Our theory is that Bob had the knife, and that Nima acted in self defence," attorney Saam Zangeneh said.

He said his client is eager to tell his side of the story, but they haven't decided whether Momeni will testify in his defence. Momeni, who lives in nearby Emeryville, Calif., has been in custody since his arrest days after Lee died at a San Francisco hospital. Momeni's mother has been a steadfast presence at court hearings, and he is close to his sister. [...] Momeni, who has pleaded not guilty, faces 26 years to life if convicted. San Francisco Superior Court Judge Alexandra Gordon has told jurors the trial could last until mid-December.

Following moves by both the European Union and India to implement USB-C as the default charging port for all consumer devices, the British government has now begun a consultation on whether it should follow suit and implement a common standard for charging, and if this should be USB-C. From a report: The consultation has been started by the Office for Product Safety and Standards which sits within the Department for Business and Trade, and it calls for manufacturers, importers, distributors, and trade associations to provide their input on the matter. Of course, should the UK decide against adopting USB-C and implement a separate standard, expect that device manufacturers just provide dongles to support this rather than having unique device versions.

The Office for Product Safety and Standards stated the following on this topic: "We consider that it would potentially help businesses and deliver consumer and environmental benefits if we were to introduce standardized requirements for chargers for certain portable electrical/electronic devices across the whole UK. We are seeking views from manufacturers, importers, distributors, and trade associations as to whether it would be helpful to do so and, if so, whether this should be based on USB-C â" as adopted by the EU."

An anonymous reader shares a report: A Florida data broker that lost hundreds of millions of Social Security numbers and other personally identifiable information in a data breach earlier this year, has filed for Chapter 11 bankruptcy protection as the company faces a wave of litigation.

Jericho Pictures, the parent company of the hacked data broker National Public Data, told a Florida bankruptcy court that it was unlikely to be able to repay its debtors or address its anticipated liabilities and class-action lawsuits, including paying "for credit monitoring for hundreds of millions of potentially impacted individuals." In its initial filing, Jericho Pictures' owner, Salvatore Verini, said the company "faces substantial uncertainty facing regulatory challenges by the Federal Trade Commission and more than 20 states with civil penalties for data breaches."

"Some prominent privacy advocates are encouraging customers to pull their data" from 23andMe, reports SFGate.

But can you actually do that? 23andMe makes it easy to feel like you've protected your genetic footprint. In their account settings, customers can download versions of their data to a computer and choose to delete the data attached to their 23andMe profile. An email then arrives with a big pink button: "Permanently Delete All Records." Doing so, it promises, will "terminate your relationship with 23andMe and irreversibly delete your account and Personal Information."

But there's another clause in the email that conflicts with that "terminate" promise. It says 23andMe and whichever contracted genotyping laboratory worked on a customer's samples will still hold on to the customer's sex, date of birth and genetic information, even after they're "deleted." The reason? The company cites "legal obligations," including federal laboratory regulations and California lab rules. The federal program, which sets quality standards for laboratories, requires that labs hold on to patient test records for at least two years; the California rule, part of the state's Business and Professions Code, requires three. When SFGATE asked 23andMe vice president of communications Katie Watson about the retention mandates, she said 23andMe does delete the genetic data after the three-year period, where applicable...

Before it's finally deleted, the data remains 23andMe property and is held under the same rules as the company's privacy policy, Watson added. If that policy changes, customers are supposed to be informed and asked for their consent. In the meantime, a hack is unfortunately always possible. Another 23andMe spokesperson, Andy Kill, told SFGATE that [CEO Anne] Wojcicki is "committed to customers' privacy and pledges to retain the current privacy policy in force for the foreseeable future, including after the acquisition she is currently pursuing."
An Electronic Frontier Foundation privacy lawyer tells SFGate there's no information more personal than your DNA. "It is like a Social Security number, it can't be changed. But it's not just a piece of paper, it's kind of you."

He urged 23andMe to leave customers' data out of any acquisition deals, and promise customers they'd avoid takeover attempts from companies with bad security — or with ties to law enforcement.

To avoid overloading local electric grids, Britain's most productive windfarm "is paid to turn off," reports the Guardian — and across the industry these so-called "constraint payments" amount to billions every year.

"Government officials are hoping to correct the clear inefficiencies in the market by overhauling the market itself." Greg Jackson, the founder of Octopus Energy, told the Guardian: "It's grotesque that energy costs are rising again this winter, whilst we literally pay windfarms these extortionate prices not to generate. Locational pricing would instead mean that local people got cheap power when it's windy. Scotland would have the cheapest power in Europe, instead of among the most expensive, and every region would be cheaper than today. Companies would invest in infrastructure where we need it — not where they get the highest subsidies."

The changes could catalyse an economic osmosis of high energy users — such as datacentres and factories — into areas of the country with low energy prices, creating new job opportunities beyond the south-east. It could also spur the development of new energy projects — particularly rooftop solar — across buildings in urban areas where energy demand is high. This rebalancing of the energy market could save the UK nearly £49bn in accumulated network costs by 2040, according to a study commissioned by the energy regulator from FTI Consulting.

But others fear the changes could come at a deeper cost to Britain's climate goals — and bill payers too. The clean energy companies preparing to spend billions on building new wind and solar farms are concerned that a redrawing of the market boundaries could radically change the economics of new renewable energy projects — which would ultimately raise the costs, which would be passed on to consumers, or see the projects scrapped altogether... With stiff competition in the international markets for investment in clean energy, Renewable UK [the industry's trade group] fears that companies and their investors will simply choose to build new clean energy projects elsewhere.
"The debate has driven deep rifts across the industry," the article concludes, "between modernisers who believe the new price signals would give rise to a new, rational market and those who fear the changes risk unravelling Britain's low-carbon agenda...

"The government is expected to make a decision on how to proceed in the coming months, but the fierce debate between warring factions of the energy industry is likely to continue for far longer."

Thanks to long-time Slashdot reader AmiMoJo for sharing the news.

Amazon is "embedding pharmacies in same-day delivery facilities often clustered around major metro areas," reports CNBC.

This will enable "a coming expansion of its same-day prescription delivery service," according to Engadget, "with 20 more cities and affiliated metro areas entering the program next year. This expansion will open up the feature to nearly half of US residents."

"In most cases, that means a customer can order medication by 4 p.m. and receive it at home by 10 p.m.," Amazon said in their announcement — making the case that their service (and its 24/7 pharmacists) "ensures customers can get care within hours, bridging health care accessibility divides..." A recent study found nearly half of U.S. counties have communities over 10 miles from the nearest pharmacy, limiting their access to medications and pharmacist care. Traditional mail-order prescriptions can take up to 10 days to arrive, leaving many underserved... As of 2019, seven in 10 hospitals relied on fax machines and phone lines to transfer and retrieve patient records or order prescriptions. Nearly a third of physicians have said they spend 20 hours or more a week on paperwork and administrative tasks...

The new, smaller pharmacies complement Amazon Pharmacy's existing, highly automated pharmacy fulfillment sites that feature robotic arms and other automation, overseen by a team of highly trained, licensed pharmacists and pharmacy technicians.
CNBC adds that in the last year Amazon has also tested prescription deliveries by drone in one Texas city.

"Boeing said Friday it will cull 10 percent of its workforce — roughly 17,000 jobs," reports the Washington Post, "as the aviation giant grapples with mounting losses and manufacturing disruptions amid a machinists strike that has dragged into a fifth week." Executives, managers and production employees will be affected by the cuts, chief executive Kelly Ortberg informed employees Friday in a memo. Boeing will also delay the launch of its 777X plane until 2026 due to ongoing challenges, Ortberg wrote... The layoffs add to the pain at Boeing, where a stalemate between the company's largest employee union dovetails with ongoing legal troubles and safety woes. The strike has halted production of some of the company's best-selling jets, further adding to its financial troubles. In the past five years, Boeing has lost more than $25 billion...

"Our business is in a difficult position, and it is hard to overstate the challenges we face together," Ortberg said in the memo. "The state of our business and our future recovery require tough actions...." Now at risk of a downgrade to its credit rating as its circumstances worsen, Boeing has taken other steps to reduce expenses, including imposing a hiring freeze and eliminating unnecessary travel.
"The strike by Boeing machinists is costing the company roughly $1 billion a month, according to estimates from S&P Global..."

The PC market is not showing many signs of a rebound, despite the hype around AI PCs, with market watchers split over whether unit shipments are up or down slightly. From a report: Those magical AI PC boxes were supposed to fire up buyer enthusiasm and spur the somewhat listless market for desktop and laptop systems into significant growth territory, but that doesn't appear to be happening. According to the latest figures from Gartner, global PC shipments totaled 62.9 million units during Q3 of this year, representing a 1.3 percent decline compared with the same period last year. However, this does follow three consecutive quarters of modest growth.

"Even with a full line-up of Windows-based AI PCs for both Arm and x86 in the third quarter of 2024, AI PCs did not boost the demand for PCs since buyers have yet to see their clear benefits or business value," commented Gartner Director Analyst Mikako Kitagawa. This is perhaps understandable when AI PCs are largely just a marketing concept, and vendors can't agree on exactly what the the definition of an AI PC should be. Even worse, some buyers of Arm-based Copilot+ machines discovered that their performance isn't actually very good with some applications.

Eli Lilly and Novo Nordisk are leading efforts to curb the sale of compounded GLP-1 medications. Lilly has issued hundreds of cease-and-desist letters to entities selling compounded tirzepatide, following the end of its FDA-declared shortage. Novo Nordisk, whose semaglutide drugs remain in shortage, is taking a different approach. The company published a peer-reviewed study in Pharmaceutical Research, highlighting quality concerns in compounded semaglutide samples, including lower-than-claimed strength and banned ingredients. These actions signal a broader industry pushback against compounders who entered the market during drug shortages. Wired adds: With mounting evidence that GLP-1s like tirzepatide are an effective treatment for other ailments beyond obesity and diabetes -- including addiction and Parkinson's disease -- demand is only expected to increase. It remains to be seen whether the pharmaceutical companies will be able to keep pace with the demand or if the meds will go back into shortage and compounders will be able to bound back into the market.

Casio confirmed it suffered a ransomware attack earlier this month, resulting in the theft of personal and confidential data from employees, job candidates, business partners, and some customers. Although customer payment data was not compromised, Casio warns the impact may broaden as the investigation continues. BleepingComputer reports: The attack was disclosed Monday when Casio warned that it was facing system disruption and service outages due to unauthorized access to its networks during the weekend. Yesterday, the Underground ransomware group claimed responsibility for the attack, leaking various documents allegedly stolen from the Japanese tech giant's systems. Today, after the data was leaked, Casio published a new statement that admits that sensitive data was stolen during the attack on its network.

As to the current results of its ongoing investigation, Casio says the following information has been confirmed as likely compromised:

- Personal data of both permanent and temporary/contract employees of Casio and its affiliated companies.
- Personal details related to business partners of Casio and certain affiliates.
- Personal information of individuals who have interviewed for employment with Casio in the past.
- Personal information related to customers using services provided by Casio and its affiliated companies.
- Details related to contracts with current and past business partners.
- Financial data regarding invoices and sales transactions.
- Documents that include legal, financial, human resources planning, audit, sales, and technical information from within Casio and its affiliates.

Retailers across the U.S. are grappling with the aftermath of Redbox's bankruptcy, tasked with removing 24,000 abandoned DVD-dispensing machines. CVS, Walgreens, Walmart, and others are facing logistical challenges and potential safety hazards, according to WSJ. The 890-pound kiosks, often hardwired into stores' electrical systems, require specialized removal.

Further reading: Redbox App Axed, Dashing People's Hopes of Keeping Purchased Content.

An anonymous reader quotes a report from TechCrunch: Fisker's Chapter 11 bankruptcy has hit a major snag, as the company buying the startup's remaining fleet of electric SUVs says it might not complete the purchase because of a surprising technical issue. The buyer, a New York-area leasing company called American Lease, says in a new filing that Fisker now believes there is no way to transfer the information connected to each SUV to a new server not owned by the bankrupt EV startup. Since American Lease needs that information to operate the vehicles after Fisker is dissolved, the leasing company has filed an emergency objection to the startup's liquidation plan. Fisker was expected to have that plan confirmed in bankruptcy court as early as this Wednesday.

American Lease has already handed over "tens of millions of dollars" after the purchase agreement of the 3,000-plus Ocean SUVs was approved in July. These funds have been crucial because Fisker was using them to pay for the bankruptcy process. Fisker needed that money to keep itself alive long enough to settle its debts and also prepare to liquidate what it says is around $1 billion in assets that were, until recently, under control of an Austrian subsidiary that was going through its own insolvency process. [...] American Lease says in its filing that Fisker first brought up the possibility that it wouldn't be able to transfer the information to a new server on Friday, October 4, at 8 p.m. ET. And it says that this week, Fisker informed American Lease that it won't be possible at all.

"[American Lease] cannot overstate the significance of this unwelcome news, conveyed to it only after it has paid [Fisker] tens of millions of dollars under the Purchase Agreement," the leasing company's lawyers write in the filing. "It is unclear at the present time what, if anything, Debtor representatives have known about the impossibility or impracticability of implementing Porting of the Purchased Vehicles, and when they learned or otherwise knew of that critical information." American Lease is asking to delay Wednesday's hearing and be allowed to perform "expedited and targeted discovery" of Fisker and its representatives to find out more about when Fisker learned of this problem.

An anonymous reader shares a report: Washington blames China's dominance of the solar industry on what are routinely dubbed "unfair trade practices." But that's just a comforting myth. China's edge doesn't come from a conspiratorial plot hatched by an authoritarian government. It hasn't been driven by state-owned manufacturers, subsidized loans to factories, tariffs on imported modules or theft of foreign technological expertise. Instead, it's come from private businesses convinced of a bright future, investing aggressively and luring global talent to a booming industry â" exactly the entrepreneurial mix that made the US an industrial powerhouse.

The fall of America as a solar superpower is a tragedy of errors where myopic corporate leadership, timid financing, oligopolistic complacency and policy chaos allowed the US and Europe to neglect their own clean-tech industries. That left a yawning gap that was filled by Chinese start-ups, sprouting like saplings in a forest clearing. If rich democracies are playing to win the clean technology revolution, they need to learn the lessons of what went wrong, rather than just comfort themselves with fairy tales.

To understand what happened, I visited two places: Hemlock, Michigan, a tiny community of 1,408 people that used to produce about one-quarter of the world's PV-grade polysilicon, and Leshan, China, which is now home to some of the world's biggest polysilicon factories. The similarities and differences between the towns tell the story of how the US won the 20th century's technological battle -- and how it risks losing its way in the decades ahead.

[...] Meanwhile, the core questions are often almost impossible to answer. Is Tongwei's cheap electricity from a state-owned utility a form of government subsidy? What about Hemlock's tax credits protecting it from high power prices? Chinese businesses can often get cheap land in industrial parks, something that's often considered a subsidy. But does zoning US land for industrial usage count as a subsidy too? Most countries have tax credits for research and development and compete to lower their corporate tax rates to encourage investment. The factor that determines whether such initiatives are considered statist industrial policy (bad), or building a business-friendly environment (good), is usually whether they're being done by a foreign government, or our own.

A new HBO documentary claims Canadian developer Peter Todd is Satoshi Nakamoto, the pseudonymous founder of bitcoin. The documentary's director, Emmy-nominated filmmaker Cullen Hoback, "comes to the conclusion by stitching together old clues and new ones," reports Politico. In the film's finale, Hoback confronted Todd and said: "It seems like you had these deep insights into bitcoin at the time?" Todd replies: "Well, yeah, I'm Satoshi Nakamoto." From the report: The admission, however, is not necessarily a smoking gun. Todd, who is a vocal backer of Ukraine and Israel on his X feed, is known to invoke the claim "I am Satoshi" as an expression of solidarity with the creator's bid for privacy. In an email to CoinDesk prior to the documentary's release, Todd reportedly denied he was the bitcoin creator: "Of course I'm not Satoshi," he said. If Todd is widely accepted as bitcoin's creator, the revelation would end more than a decade of speculation over the identity of a person whose work spawned a global, multibillion-dollar craze for digital currencies: a mania that has pushed back the frontiers of finance but also enabled widespread fraud and other illicit activities.

Todd is not unknown to enthusiasts of the stateless money system. As a longstanding bitcoin core developer known for communicating publicly with "Satoshi" before his disappearance from crypto forums in 2010, his name has always carried weight in the community. But he was rarely considered a prime suspect. A 39-year-old graduate of Ontario College of Art and Design in Toronto, Todd would have been 23 when the famous bitcoin white paper that first laid out the vision for the decentralized money system was being completed. Todd previously told a podcast he was about 15 years old when he first started communicating with key crypto influencers, known as the cypherpunks. "In investigations like these, digital forensics can only take you so far; they're like a compass," Hoback told POLITICO before the documentary aired. "Real answers can only be found offline."

Foxconn has chosen Mexico for the site of the world's largest manufacturing facility for Nvidia's GB200 superchips. These chips are a "key component of the U.S. firm's next-generation Blackwell family computing platform," notes Reuters. From the report: "We're building the largest GB200 production facility on the planet," said Benjamin Ting, Foxconn senior vice president for the cloud enterprise solutions business group. Nvidia said in August that it had started shipping Blackwell samples to its partners and customers after tweaking its design, and expected several billion dollars in revenue from these chips in the fourth quarter. Ting said the partnership between his company and Nvidia was very important and everyone was asking for Nvidia's Blackwell platform. "The demand is awfully huge," Ting said at the company's annual tech day in Taipei, standing next to Nvidia's vice president for AI and robotics, Deepu Talla.

Speaking to reporters later, Foxconn Chairman Young Liu said the plant was being built in Mexico, and that the capacity there would be "very, very enormous". He did not elaborate. Foxconn already has a large manufacturing presence in Mexico and has invested more than $500 million to date in the state of Chihuahua. Liu said the company's supply chain was ready for the AI revolution, adding its manufacturing capabilities include the "advanced liquid cooling and heat dissipation technologies necessary to complement the GB200 server's infrastructure."

Investment firm Hindenburg Research claims Roblox is "consistently overstating the amount of people on its platform by 25 percent to 42 percent or more." The Verge reports: Roblox, which went public in 2021, reported having 79.5 million daily active users in its most recent earnings report. However, Hindenburg claims Roblox "intentionally conflates" actual people with daily users, as that number could also include alt accounts and bots. The research alleges that Roblox can separate alt accounts from single users, even though the company's disclosure says daily active users "are not a measure of unique individuals accessing Roblox."

Hindenburg is an activist short-selling firm that infamously publishes research when it says it's identified something shady about a business, allowing it to make a profit as its share value declines. One example is from 2020, when Hindenburg accused the EV startup Nikola of fraud. Subsequently, an investigation by the Securities and Exchange Commission (SEC) resulted in a four-year prison sentence for its founder, Trevor Milton. [...] The firm also claims Roblox isn't doing enough to protect children on the platform, alleging its "in-game research revealed an X-rated pedophile hellscape, exposing children to grooming, pornography, violent content and extremely abusive speech." Roblox shares dipped following the release of the report. Desiree Fish, Roblox's chief communications officer, said in a statement: "We totally reject the claims made in the report. The financial claims made by Hindenburg Research are simply misleading. The authors are, admittedly short sellers and have an agenda irrespective of the substance of Roblox's business model and results. Over the past four quarters our bookings, the amount of cash receipts, have grown over 22% from $780.7 million in Q2 2023 to $955.2 million in Q2 2024. Over the same time, cash provided by operating activities have totaled $646.3 million, free cash flow was $440.3 million, and we have guided to even higher numbers for fiscal 2024. An examination of our GAAP balance sheet and our GAAP cash flow statement makes that clear. The focus on cash bookings and cash flow are themes that we have focused on consistently with investors dating back to our days as a private company. The author made no attempt to highlight any of that because the positive facts simply don't support their agenda."

Samsung has issued a rare apology after saying it expected to post just $6.78 billion in operating profit for the most recent quarter, about $900 million short of analyst expectations. From a report: "We have caused concerns about our fundamental technological competitiveness and the future of the company due to our performance falling short of the market's expectations," reads the statement attributed to Samsung Vice Chairman Jun Young-hyun. "Many people are talking about Samsung's crisis. We, who are leading the business, are responsible for all of this." Bloomberg adds: In another filing, Korea's largest company confessed to delays in delivering a key type of chip used with Nvidia processors for training AI -- allowing SK Hynix to dominate the so-called high-bandwidth memory arena. Apart from lagging SK Hynix in HBM, it's also shown little progress against Taiwan Semiconductor Manufacturing Co. in the outsourced production of custom-made chips. Samsung warned about "inventory adjustments" by unspecified customers, as well as increasing competition from a legacy or less-advanced Chinese memory chipmaker.

A Nintendo Switch modder has entered a legal battle against Nintendo without legal representation, Torrent Freak reports. Ryan Daly, alleged owner of Modded Hardware, denied all allegations in a lawsuit filed by Nintendo in July. Nintendo claims Modded Hardware offers hardware and firmware for creating and playing pirated games, as well as providing customers with pirated Nintendo titles.

The company filed suit after Daly allegedly ignored warnings to cease operations in March and May 2024. Daly's court response denies wrongdoing and ownership of the business. His defenses include fair use, invalid copyrights, and unjust enrichment. The Modded Hardware website is now password-protected.

Wired: Last spring, At an event in New York City, Robert Triefus, then Gucci's CEO of Vault -- the brand's virtual marketplace -- argued the recent deflation in hype around the metaverse was just a brief hiccup. "I see it more as a correction," he told the crowd. "We're now at a much more sensible place, where you've got individuals [and] companies ... who are very serious about what they're doing." When asked how buying real estate in The Sandbox aligned with Gucci's broader goals as a brand, he responded with quasi-mystical language: "The metaverse is an opportunity to embrace the digital self."

The following month, Triefus left Gucci "abruptly," according to Vogue Business. He was off "to pursue other opportunities," the brand said at the time. A month later, Vogue Business revealed that Triefus was to be the new Stone Island CEO. Immediately there was speculation on whether Stone Island would enter the metaverse. So far it has not. Triefus' public zeal for all things virtual and his short-lived tenure as the head of Gucci's metaverse strategy are both part of a broader trend that briefly convulsed the private sector starting in late 2021: the hastily recruited "chief metaverse officer."

Following a wave of excitement around the metaverse as a golden new opportunity for commerce, a legion of brands rushed to launch their own virtual storefronts. Three quarters of CEOs surveyed by Russell Reynolds in 2022 said they were hiring dedicated talent to lead in the space, or expanding current roles to cover it. While the actual titles varied, their main role seemed to involve helping their respective brands devise new strategies with then-buzzy technologies such as NFTs and crypto. Meta CEO Mark Zuckerberg has quietly shifted focus from virtual reality to augmented reality, signaling a retreat from the company's ambitious metaverse plans. At Meta's recent developer conference, Zuckerberg mentioned "metaverse" only three times in his hour-long keynote, instead highlighting AR innovations like smart glasses.

The move follows a broader cooling of corporate enthusiasm for the metaverse. Luxury brands that once rushed to establish virtual presences have scaled back efforts, with some chief metaverse officers pivoting to AI-focused roles. "Many brands were quick to experiment -- there was a sense of a land grab," said Matthew Ball, tech investor and author. "They didn't want to be last, and they were excited to try and be first." Wired notes that the shift reflects disappointing user engagement with existing metaverse platforms and growing interest in more accessible AR technologies.