An artist cancelled their Duolingo and Audible subscriptions to protest the companies' decisions to use more AI. "If enough people leave, hopefully they kind of rethink this," the artist tells the Washington Post.

And apparently, many more people feel the same way... In thousands of comments and posts about Audible and Duolingo that The Post reviewed across social media — including on Reddit, YouTube, Threads and TikTok — people threatened to cancel subscriptions, voiced concern for human translators and narrators, and said AI creates inferior experiences. "It destroys the purpose of humanity. We have so many amazing abilities to create art and music and just appreciate what's around us," said Kayla Ellsworth, a 21-year-old college student. "Some of the things that are the most important to us are being replaced by things that are not real...."

People in creative jobs are already on edge about the role AI is playing in their fields. On sites such as Etsy, clearly AI-generated art and other products are pushing out some original crafters who make a living on their creations. AI is being used to write romance novels and coloring books, design logos and make presentations... "I was promised tech would make everything easier so I could enjoy life," author Brittany Moone said. "Now it's leaving me all the dishes and the laundry so AI can make the art."
But will this turn into a consumer movement? The article also cites an assistant marketing professor at Washington State University, who found customers are now reacting negatively to the term "AI" in product descriptions — out of fear for losing their jobs (as well as concerns about quality and privacy). And he does predict this can change the way companies use AI.

"There will be some companies that are going to differentiate themselves by saying no to AI." And while it could be a niche market, "The people will be willing to pay more for things just made by humans."

BlueSky has grown from roughly 10 million users in early November to 36.79 million today — and its last 30 days of traffic looks very level.

But instead of calling BlueSky's traffic "level", right-leaning libertarian Megan McArdle argues instead that BlueSky's "decline shows no sign of leveling out" (comparing the stable figures from the last month to a one-time spike seven months ago so they can write "It's now down about 50 percent"). And Wednesday the conservative UK magazine Spectator also ignored the 30-day-leveling to write instead that BlueSky is somehow "sliding down a slope".

But TechCrunch thinks the "up or down" conversation is entirely missing the point of "the wider network of apps built on the open protocol that Bluesky's team spearheaded" — and how BlueSky "is only meant to be one example of what's possible within the wider AT Proto ecosystem." If you don't like the tone of the topics trending on Bluesky, you can switch to other apps, change your default feeds, or even build your own social platform using the technology. Already, people are using the protocol that powers Bluesky to build social experiences for specific groups — like Blacksky is doing for the Black online community or like Gander Social is doing for social media users in Canada. There are also feed builders like Graze and those in Surf that let you create custom feeds where you can focus on specific content you care about — like video games or baseball — and exclude others, like politics. Built into Bluesky (and other third-party clients) are tools that let you pick your default feed and add others that interest you from a range of topics. If you want to follow a feed devoted to your favorite TV show or animal, for instance, you can. In other words, Bluesky is meant to be what you make it, and its content can be consumed in whatever format you prefer best.

In addition to Bluesky itself, the wider network of apps built on the AT Protocol includes photo- and video-sharing apps, livestreaming tools, communication apps, blogging apps, music apps, movie and TV recommendation apps, and more. Other tools also let you combine feeds from Bluesky with other social networks. Openvibe, for instance, can mix together feeds from social networks like Threads, Bluesky, Mastodon, and Nostr. Apps like Surf and Tapestry offer ways to track posts on open social platforms as well as those published with other open protocols like RSS. This lets the apps pull in content from blogs, news sites, YouTube, and podcasts.
Even just considering BlueSky itself, three weeks ago Fast Company pointed out that BlueSky "grew from 11 million users to 25 million between late October and mid-December, but has added only about 10 million more since then." So how is a 10-million user increase "dying"? For a social network, being prematurely written off is a rite of passage. It's even a compliment of sorts — a sign that people are paying attention and care... When I chatted with Bluesky CEO Jay Graber this week, I wasn't surprised that she didn't seem fazed by the debate on her platform and saw the parallels with early-days Twitter. "Reports of our death are greatly exaggerated," she told me. "It's a similar thing, because with social sites, it's not straight up all the time. [Growth] comes in waves, and at each stage, there's a new era of communities being established and formed. We're still seeing a lot of community formation, and one of the most exciting things is how structurally different this is. It's not just another social site that has to be a singular winner-take-all in an ecosystem with existing incumbents...."

One other challenge that Bluesky has not yet fully confronted is monetizing itself. Onstage at Web Summit, Graber emphasized that it's working on subscription services, a healthier revenue source than stuffing feeds with ads, though potentially a tougher one to scale up to sustainability. The company announced a $15 million Series A funding round last October.
But again, the point isn't BlueSky's increasing user count or its stablizing levels of Daily Unique "Likers" — but its underlying open source protocol: [S]he was at her most passionate when discussing the company's aspiration to decentralize social networking via its open AT Protocol. It powers Bluesky — and variants such as the Pinksky photo-sharing app, which she praised onstage — but could also provide the infrastructure for further-flung social experiences. Maybe even ones catering to folks who have zero interest in participating in the Bluesky community. "The goal is to really get through that this is a Choose Your Own Adventure and Bluesky's just the beginning," she says. "The sky's the limit." Whether she'll fulfill her grandest ambitions, I'm not sure. But I already like this era of social networking better than the one when a handful of winners really did take all.

"The carbon cost of asking an artificial intelligence model a single text question can be measured in grams of CO2..." writes the Washington Post. And while an individual's impact may be low, what about the collective impact of all users?

"A Google search takes about 10 times less energy than a ChatGPT query, according to a 2024 analysis from Goldman Sachs — although that may change as Google makes AI responses a bigger part of search." For now, a determined user can avoid prompting Google's default AI-generated summaries by switching over to the "web" search tab, which is one of the options alongside images and news. Adding "-ai" to the end of a search query also seems to work. Other search engines, including DuckDuckGo, give you the option to turn off AI summaries....

Using AI doesn't just mean going to a chatbot and typing in a question. You're also using AI every time an algorithm organizes your social media feed, recommends a song or filters your spam email... [T]here's not much you can do about it other than using the internet less. It's up to the companies that are integrating AI into every aspect of our digital lives to find ways to do it with less energy and damage to the planet.
More points from the article:

• Two researchers tested the performance of 14 AI language models, and found larger models gave more accurate answers, "but used several times more energy than smaller models."

• The data centers hosting AI models "can devour more electricity than entire cities."

• "Keeping those computers cool uses freshwater — about one bottle's worth for every 100 words of text ChatGPT generates."

Threads now has 350 million users — but this week a strange bug affected some Threads accounts (on both desktop and mobile). "One user's post will get repeated over and over again..." explains TechCrunch, "as though every user on your feed is saying the same thing." "Siri, unsubscribe me from 2025," one Threads user wrote, per a screenshot from social media expert Alexa Heinrich. But then, everyone else on Heinrich's feed appeared to be echoing the same cheugy joke...

While it's not yet clear what caused the bug, Meta Communications Director Andy Stone responded to app researcher Jane Manchun Wong's post about the issue. "Whoops, well that clearly shouldn't have happened! We're working on getting it fixed now," Stone said.
I thought the bug was only affecting user feeds (and not replies). But either way, Wong came up with the perfect comeback.

"Whoops, well that clearly shouldn't have happened! We're working on getting it fixed now."

Australia's world-first social media ban for under-16s moved closer to implementation after a key trial found that checking a user's age is technologically possible and can be integrated into existing services. From a report: The conclusions are a blow to Facebook-owner Meta Platforms, TikTok and Snap, which opposed the controversial legislation. Some platform operators had questioned whether a user's age could be reliably established using current technology.

The results of the government-backed trial clear the way for the law to come into force by the end of the year. The findings also potentially allow other jurisdictions to follow Australia's lead as countries around the world grapple with ways to protect children from harmful content online. "Age assurance can be done in Australia and can be private, robust and effective," the government-commissioned Age Assurance Technology Trial said in a statement Friday announcing its preliminary findings.

SpaceX's Starship exploded on its test stand in South Texas ahead of an engine test, marking the fourth loss of a Starship this year. "In three previous test flights, the vehicle came apart or detonated during its flight," notes the Washington Post. No injuries were reported but the incident highlights ongoing technical challenges as SpaceX races to prove Starship's readiness for deep-space travel. From the report: In a post on the social media site X, SpaceX said that the explosion on the test stand, which could be seen for miles, happened at about 11 p.m. Central time. For safety reasons, the company had cleared personnel from around the site, and "all personnel are safe and accounted for," it said. The company is "actively working to safe the test site and the immediate surrounding area in conjunction with local officials," the post continued. "There are no hazards to residents in surrounding communities, and we ask that individuals do not attempt to approach the area while safing operations continue."

Starship comprises two stages -- the Super Heavy booster, which has 33 engines, and the Starship spacecraft itself, which has six. Before Wednesday's explosion, the spacecraft was standing alone on the test stand, and not mounted on top of the booster, when it blew up. The engines are test-fired on the Starship before it's mounted on the booster. SpaceX had been hoping to launch within the coming weeks had the engine test been successful. [...] In a post on X, Musk said that preliminary data pointed to a pressure vessel that failed at the top of the rocket. You can watch a recording of the explosion on YouTube.

SpaceX called the incident a "rapid unscheduled disassembly," which caught the attention of Slashdot reader hambone142. In a story submitted to the Firehose, they commented: "I worked for a major computer company whose power supplies caught on fire. We were instructed to cease saying that and instead say the power supply underwent a 'thermal event.' Gotta love it."

An anonymous reader quotes a report from Cybernews: Several collections of login credentials reveal one of the largest data breaches in history, totaling a humongous 16 billion exposed login credentials. The data most likely originates from various infostealers. Unnecessarily compiling sensitive information can be as damaging as actively trying to steal it. For example, the Cybernews research team discovered a plethora of supermassive datasets, housing billions upon billions of login credentials. From social media and corporate platforms to VPNs and developer portals, no stone was left unturned.

Our team has been closely monitoring the web since the beginning of the year. So far, they've discovered 30 exposed datasets containing from tens of millions to over 3.5 billion records each. In total, the researchers uncovered an unimaginable 16 billion records. None of the exposed datasets were reported previously, bar one: in late May, Wired magazine reported a security researcher discovering a "mysterious database" with 184 million records. It barely scratches the top 20 of what the team discovered. Most worryingly, researchers claim new massive datasets emerge every few weeks, signaling how prevalent infostealer malware truly is.

"This is not just a leak -- it's a blueprint for mass exploitation. With over 16 billion login records exposed, cybercriminals now have unprecedented access to personal credentials that can be used for account takeover, identity theft, and highly targeted phishing. What's especially concerning is the structure and recency of these datasets -- these aren't just old breaches being recycled. This is fresh, weaponizable intelligence at scale," researchers said. The only silver lining here is that all of the datasets were exposed only briefly: long enough for researchers to uncover them, but not long enough to find who was controlling vast amounts of data. Most of the datasets were temporarily accessible through unsecured Elasticsearch or object storage instances. Key details to be aware of: - The records include billions of login credentials, often structured as URL, login, and password.
- The datasets include both old and recent breaches, many with cookies, tokens, and metadata, making them especially dangerous for organizations without multi-factor authentication or strong credential practices.
- Exposed services span major platforms like Apple, Google, Facebook, Telegram, GitHub, and even government services.
- The largest dataset alone includes 3.5 billion records, while one associated with the Russian Federation has over 455 million; many dataset names suggest links to malware or specific regions.
- Ownership of the leaked data is unclear, but its potential for phishing, identity theft, and ransomware is severe -- especially since even a - Basic cyber hygiene -- such as regularly updating strong passwords and scanning for malware -- is currently the best line of defense for users.

Hackers have stolen hundreds of millions of dollars from cryptocurrency holders and disrupted major retailers by targeting outsourced call centers used by American corporations to reduce costs, WSJ reported Thursday. The attackers exploit low-paid call center workers through bribes and social engineering to bypass two-factor authentication systems protecting bank accounts and online portals.

Coinbase faces potential losses of $400 million after hackers compromised data belonging to 97,000 customers by bribing call center workers in India with payments of $2,500. The criminals also used malicious tools that exploited vulnerabilities in Chrome browser extensions to collect customer data in bulk.

TaskUs, which handled Coinbase support calls, shut down operations at its Indore, India facility and laid off 226 workers. Retail attacks targeted Marks & Spencer and Harrods with hackers impersonating corporate executives to pressure tech support workers into providing network access. The same technique compromised MGM Resorts systems in 2023. Call center employees typically possess sensitive customer information including account balances and recent transactions that criminals use to masquerade as legitimate company representatives.

An anonymous reader quotes a report from The Guardian: Foreign students will be required to unlock their social media profiles to allow US diplomats to review their online activity before receiving educational and exchange visas, the state department has announced. Those who fail to do so will be suspected of hiding that activity from US officials. The new guidance, unveiled by the state department on Wednesday, directs US diplomats to conduct an online presence review to look for "any indications of hostility toward the citizens, culture, government, institutions, or founding principles of the United States."

A cable separately obtained by Politico also instructs diplomats to flag any "advocacy for, aid or support for foreign terrorists and other threats to US national security" and "support for unlawful antisemitic harassment or violence." The screening for "antisemitic" activity matches similar guidance given at US Citizenship and Immigration Services under the Department of Homeland Security and has been criticized as an effort to crack down on opposition to the conduct of Israel's war in Gaza.

The new state department checks are directed at students and other applicants for visas in the F, M and J categories, which refer to academic and vocational education, as well as cultural exchanges. "It is an expectation from American citizens that their government will make every effort to make our country safer, and that is exactly what the Trump administration is doing every single day," said a senior state department official, adding that Marco Rubio was "helping to make America and its universities safer while bringing the state Department into the 21st century."

Austria's coalition government has agreed on a plan to enable police to monitor suspects' secure messaging in order to thwart militant attacks, ending what security officials have said is a rare and dangerous blind spot for a European Union country. From a report: Because Austria lacks a legal framework for monitoring messaging services like WhatsApp, its main domestic intelligence service and police rely on allies with far more sweeping powers like Britain and the United States alerting them to chatter about planned attacks and spying.

That kind of tip-off led to police unravelling what they say was a planned attack on a Taylor Swift concert in Vienna, which prompted the cancellation of all three of her planned shows there in August of last year. "The aim is to make people planning terrorist attacks in Austria feel less secure - and increase everyone else's sense of security," Joerg Leichtfried of the Social Democrats, the junior minister in charge of overseeing the Directorate for State Security and Intelligence (DSN), told a news conference.

OpenAI CEO Sam Altman accused Meta of attempting to poach his developers with $100 million sign-on bonuses and higher compensation packages as the social media giant races to catch up in AI race. Altman said Meta, which has a $1.8 trillion market capitalization, began making the offers to his team members after falling behind in AI efforts. "I've heard that Meta thinks of us as their biggest competitor," Altman said on the Uncapped podcast [video] hosted by his brother.

None of his "best people" had accepted Zuckerberg's offers, he said. Meta has been recruiting top researchers and engineers from rival companies to build a new "superintelligence" team focused on developing AGI. The Facebook parent company has struggled this year to match competitors, facing criticism over its Llama 4 language model and delaying its flagship "Behemoth" AI model.

President Trump will extend the deadline for ByteDance to divest TikTok's U.S. operations by another 90 days, marking the third extension since taking office. The extension aims to prevent a TikTok ban while negotiations with potential buyers like Oracle and Project Liberty continue. CNBC reports: "President Trump will sign an additional Executive Order this week to keep TikTok up and running," White House Press Secretary Karoline Leavitt said in a statement. "As he has said many times, President Trump does not want TikTok to go dark. This extension will last 90 days, which the Administration will spend working to ensure this deal is closed so that the American people can continue to use TikTok with the assurance that their data is safe and secure."

ByteDance was nearing the deadline of June 19, to sell TikTok's U.S. operations in order to satisfy a national security law that the Supreme Court upheld just a few days before Trump's second presidential inauguration. Under the law, app store operators like Apple and Google and internet service providers would be penalized for supporting TikTok. ByteDance originally faced a Jan. 19 deadline to comply with the national security law, but Trump signed an executive order when he first took office that pushed the deadline to April 5. Trump extended the deadline for the second time a day before that April mark. Trump told NBC News in May that he would extend the TikTok deadline again if no deal was reached, and he reiterated his plans on Thursday.

Facebook announced it will soon share all videos as reels by default, regardless of their length or orientation. "Up until now, users have been able to share both video posts and reels," notes TechCrunch. From the report: The company is also renaming the "Video" tab on its platform to the "Reels" tab. The update won't change what videos are recommended to you, Facebook says. [...] The idea behind the changes is to streamline the video-sharing format on the social network. It won't be the first time that a Meta-owned platform has done so, as Instagram began automatically converting new video posts under 15 minutes into reels back in 2022.

"Previously, you'd upload a video to Feed or post a reel using different creative flows and tools for each format," Facebook explained in a blog post. "Now, we're bringing these experiences together with a simplified publishing flow that gives you access to even more creative tools. We'll also give you control over your audience setting of who sees your reels." [...] The company says it will gradually roll out the changes globally over the coming months.

An anonymous reader quotes a report from the BBC: Social media and video networks have become the main source of news in the US, overtaking traditional TV channels and news websites, research suggests. More than half (54%) of people get news from networks like Facebook, X and YouTube -- overtaking TV (50%) and news sites and apps (48%), according to the Reuters Institute. "The rise of social media and personality-based news is not unique to the United States, but changes seem to be happening faster -- and with more impact -- than in other countries," a report found. Podcaster Joe Rogan was the most widely-seen personality, with almost a quarter (22%) of the population saying they had come across news or commentary from him in the previous week. The report's author Nic Newman said the rise of social video and personality-driven news "represents another significant challenge for traditional publishers." Other key findings from the report include:
- TikTok is the fastest-growing social and video platform, now used for news by 17% globally (up 4% from last year).
- AI chatbot use for news is increasing, especially among under-25s, where it's twice as popular as in the general population.
- Most people believe AI will reduce transparency, accuracy, and trust in news.
- Across all age groups, trusted news brands with proven accuracy remain valued, even if used less frequently.

Threads is testing a new feature that lets users hide spoiler content by blurring images or text, which can then be revealed with a tap. The Verge reports: Meta spokesperson Alec Booker told The Verge that this is a "global test," though it's not clear how many people will gain access to it. Spoilers will also look a bit different depending on which device you're using. On desktop, spoilers are hidden by a gray block, but they appear behind a bunch of floating dots on mobile (which you can see in the GIF embedded [here]). "This feature is currently optimized for mobile, but we're working to improve the experience for desktop," Booker said.

Thousands of American investors have lost millions of dollars to sophisticated pump-and-dump schemes involving small Chinese companies listed on Nasdaq, prompting the Justice Department to declare the fraud a priority under the Trump administration's white-collar enforcement program.

The scams recruit victims through social media ads and WhatsApp messages, directing them to purchase shares in obscure Chinese firms whose stock prices are artificially inflated before collapsing. Since 2020, nearly 60 China-based companies have conducted initial public offerings on Nasdaq raising $15 million or less each, with more than one-third experiencing sudden single-day price drops exceeding 50%. In one recent case, seven traders earned over $480 million by defrauding 600 victims who purchased shares in China Liberal Education Holdings.

An anonymous reader shares a report: When Facebook bought WhatsApp for $19 billion in 2014, the messaging app had a clear focus. No ads, no games and no gimmicks. For years, that is what WhatsApp's two billion users -- many of them in Brazil, India and other countries around the world -- got. They chatted with friends and family unencumbered by advertising and other features found on social media. Now that is set to change.

On Monday, WhatsApp said it would start showing ads inside its app for the first time. The promotions will appear only in an area of the app called Updates, which is used by around 1.5 billion people a day. WhatsApp will collect some data on users to target the ads, such as location and the device's default language, but it will not touch the contents of messages or whom users speak with. The company added that it had no plans to place ads in chats and personal messages.

[...] In-app ads are a significant change from WhatsApp's original philosophy. Jan Koum and Brian Acton, who founded WhatsApp in 2009, were committed to building a simple and quick way for friends and family to communicate with end-to-end encryption, a method of keeping texts, photos, videos and phone calls inaccessible by third parties. Both left the company seven years ago. Since then, Mark Zuckerberg, the chief executive of Facebook, now Meta, has focused on WhatsApp's growth and user privacy while also melding the app into the company's other products, including Instagram and Messenger.

NPR looks at the "high-quality, climate-friendly apartments" in Vienna, asking if it's a model for addressing both climate change and the housing crisis.

About half the city's 2 million people live in the widespread (and government-supported) apartments, with solar panels on top and very thick, insulated walls that reduce the need for heating and cooling. (One resident tells NPR they don't even need an air conditioner because "It's not cold in winter times. It's not hot in summer times.") Vienna council member Nina Abrahamczik, who heads the climate and environment committee, says as the city transitions all of its buildings off planet-heating fossil fuels, they're starting with the roughly 420,000 housing units they already own or subsidize.... As Vienna makes an aggressive push to completely move away from climate-polluting natural gas by 2040, it's starting with much of this social housing, says Jürgen Czernohorszky, executive city councilor responsible for climate and environment. City-owned buildings are now switching from gas to massive electric heat pumps, and to geothermal, which involves probing into the ground to heat homes. Another massive geothermal project that drills even deeper into the earth to heat homes is also underway.

The city is also powering housing with solar energy. As of a year and a half ago, Vienna mandates all new buildings and building extensions to have rooftop solar. And Vienna's older apartment buildings are getting climate retrofits, says Veronika Iwanowski, spokesperson for Vienna's municipal housing company, Wiener Wohnen. That includes new insulation, doors and windows to prevent the city's wind from getting in the cracks. The increase in energy efficiency and switching from gas to renewables doesn't just have climate benefits from cutting fossil fuel use. It also means housing residents are paying less on electric bills...

With city-subsidized housing, housing developers can compete to get land and low-interest loans from the city. Officials say those competitions are a critical lever for climate action. "As we can control the contents of the competitions, we try to make them fit to the main goals of the city," says Kurt Hofstetter, city planner for Vienna, "which is of course also ecological...." Now the housing judges give out points for things like increased energy efficiency, green roofs and sustainable building materials... Now the climate innovations in subsidized housing are inspiring the private market as well, Hofstetter says...
The article notes that most of the city's funding is provided in the form of low-interest loans, according to a researcher at the Austrian Federation of Limited-Profit Housing Associations. (And the average social housing rents are about $700 for a large one-bedroom apartment, says Gerald Kössl, researcher at the Austrian Federation of Limited-Profit Housing Associations.)

"People are replacing Google search with artificial intelligence tools like ChatGPT," reports the Washington Post.

But that's just the first change, according to a New York-based start-up devoted to watching for content-scraping AI companies with a free analytics product and "ensuring that these intelligent agents pay for the content they consume." Their data from 266 web sites (half run by national or local news organizations) found that "traffic from retrieval bots grew 49% in the first quarter of 2025 from the fourth quarter of 2024," the Post reports. A spokesperson for OpenAI said that referral traffic to publishers from ChatGPT searches may be lower in quantity but that it reflects a stronger user intent compared with casual web browsing.

To capitalize on this shift, websites will need to reorient themselves to AI visitors rather than human ones [said TollBit CEO/co-founder Toshit Panigrahi]. But he also acknowledged that squeezing payment for content when AI companies argue that scraping online data is fair use will be an uphill climb, especially as leading players make their newest AI visitors even harder to identify....

In the past eight months, as chatbots have evolved to incorporate features like web search and "reasoning" to answer more complex queries, traffic for retrieval bots has skyrocketed. It grew 2.5 times as fast as traffic for bots that scrape data for training between the fourth quarter of 2024 and the first quarter of 2025, according to TollBit's report. Panigrahi said TollBit's data may underestimate the magnitude of this change because it doesn't reflect bots that AI companies send out on behalf of AI "agents" that can complete tasks on a user's behalf, like ordering takeout from DoorDash. The start-up's findings also add a dimension to mounting evidence that the modern internet — optimized for Google search results and social media algorithms — will have to be restructured as the popularity of AI answers grows. "To think of it as, 'Well, I'm optimizing my search for humans' is missing out on a big opportunity," he said.

Installing TollBit's analytics platform is free for news publishers, and the company has more than 2,000 clients, many of which are struggling with these seismic changes, according to data in the report. Although news publishers and other websites can implement blockers to prevent various AI bots from scraping their content, TollBit found that more than 26 million AI scrapes bypassed those blockers in March alone. Some AI companies claim bots for AI agents don't need to follow bot instructions because they are acting on behalf of a user.
The Post also got this comment from the chief operating officer for the media company Time, which successfully negotiated content licensing deals with OpenAI and Perplexity.

"The vast majority of the AI bots out there absolutely are not sourcing the content through any kind of paid mechanism... There is a very, very long way to go."

At WWDC 2024, Apple showed off a dramatically improved Siri that could handle complex contextual queries like "when is my mom's flight landing?" The demo was heavily edited due to latency issues and couldn't be shown in a single take. Multiple Apple engineers reportedly learned about the feature by watching the keynote alongside everyone else. Those features never shipped.

Now, nearly a year later, Apple executives Craig Federighi and Greg Joswiak are conducting press interviews claiming the 2024 demonstration wasn't "vaporware" because working code existed internally at the time. The company says the features will arrive "in the coming year" -- which Apple confirmed means sometime in 2026.

Apple is essentially arguing that internal development milestones matter more than actual product delivery. The executives have also been setting up strawman arguments, claiming critics expected Apple to build a ChatGPT competitor rather than addressing the core issue: announcing features to sell phones that then don't materialize. The company's timeline communication has been equally problematic, using euphemistic language like "in the coming year" instead of simply saying "2026" for features that won't arrive for nearly two years after announcement.

Developer Russell Ivanovic, in a Mastodon post: My guy. You announced something that never shipped. You made ads for it. You tried to sell iPhones based on it. What's the difference if you had it running internally or not. Still vaporware. Zero difference. MG Siegler: The underlying message that they're trying to convey in all these interviews is clear: calm down, this isn't a big deal, you guys are being a little crazy. And that, in turn, aims to undercut all the reporting about the turmoil within Apple -- for years at this point -- that has led to the situation with Siri. Sorry, the situation which they're implying is not a situation. Though, I don't know, normally when a company shakes up an entire team, that tends to suggest some sort of situation. That, of course, is never mentioned. Nor would you expect Apple -- of all companies -- to talk openly and candidly about internal challenges. But that just adds to this general wafting smell in the air.

The smell of bullshit. Further reading: Apple's Spin on the Personalized Siri Apple Intelligence Reset.