As recently as 2021, GM "all but eliminated" hybrids from its future product plans, reports the New York Times. "But then a funny thing happened." Car shoppers balked at the high prices of fully electric models and the challenges of charging them. In the last few years, sales of electric vehicles have grown at a much slower rate than automakers once expected. And hybrids have stepped in to fill the gap, accounting for a large and growing share of new car sales... In the first three months of this year, hybrids — including cars that can and cannot be plugged in — made up about 14 percent of all light vehicles sold in the United States, according to the Department of Energy. That was around twice the market share of fully electric vehicles in that period...

Several automakers are slowing the introduction of new electric vehicles, and have accelerated development of new hybrids.
Robb Report looks at the current status of hybrids — and a possible future: "The charging infrastructure in most countries is not yet mature enough to support convenient mass adoption of battery-electric vehicles, and in some territories never will be," says Jonathan Hall, head of research and advanced engineering at U.K.-based consulting group Mahle Powertrain....

Porsche, active in this space since 2010, just hybridized its iconic 911 for this model year. Lamborghini also joined the trend with the debut of its 1,000 hp Revuelto hybrid in 2023. "The company doesn't plan to give up the internal-combustion engine anytime soon," says CTO Rouven Mohr. "We are also considering synthetic fuels to keep ICE vehicles running after 2030."

Hall concurs: "With the emergence of bio-based and even fully synthetic fuels, the link between the ICE and climate change can be broken." Combined with the development of better batteries, this progressive hybrid model could offer the best of both worlds for years to come.

"Modern vehicles have quietly become rolling monuments to terrible user experience, trading intuitive physical controls for flashy but dangerous touchscreen interfaces," argues the site Cars & Horsepower, decrying "an industry-wide plague of poorly designed digital dashboards that demand more attention from drivers than the road itself." The consequences are measurable and severe: studies now show touchscreen vehicles require up to four times longer to perform basic functions than their button-equipped counterparts, creating a distracted driving crisis that automakers refuse to acknowledge. A Swedish car magazine, Vi Bilägare, conducted a study [in 2022] comparing how long it takes drivers to perform basic tasks like adjusting climate controls or changing the radio station using touchscreens versus traditional physical buttons. The results showed that in the worst-performing modern car, it took drivers up to four times longer to complete these tasks compared to an older vehicle with physical controls... Even after allowing drivers time to familiarize themselves with each system, touchscreen-equipped cars consistently required more time and attention, which could translate into increased distraction and reduced safety on the road....

A seminal 2019 study from the University of Utah found drivers using touchscreens exhibited:

- 30% longer reaction times to road hazards
- Significantly higher cognitive workload (as measured by pupil dilation)
- More frequent and longer glances away from the road

The reason lies in proprioception — our body's ability to sense its position in space. Physical controls allow for muscle memory development; drivers can locate and manipulate buttons without looking. Touchscreens destroy this capability, forcing visual confirmation for every interaction. Even haptic feedback (those little vibrations mimicking physical buttons) fails to solve the problem, as demonstrated by a 2022 AAA study showing haptic systems offered no safety improvement over standard touchscreens...

A study from Drexel University introduced a system called [Distract-R](), which uses cognitive modeling to simulate how drivers interact with in-vehicle interfaces. It found that multi-step touchscreen tasks increase cognitive load, diverting attention from the road more than physical buttons.... Furthermore, a systematic review on driver distraction in the context of Advanced Driver Assistance Systems (ADAS) and Automated Driving Systems (ADS) highlights that even with automation, drivers remain vulnerable to distraction, especially when interacting with complex interfaces...
There's also software reliability issues (even before the issue of "feature paywalls"). But some manufacturers are going back, according to the article. "After receiving widespread criticism, Porsche added physical climate controls back to the Taycan's center console. Nissan's latest concepts feature prominent physical buttons for common functions..." And Mazda eliminated touch capability entirely while moving, "forcing use of a physical control knob... The system reduces glance time by 15% compared to touch interfaces while maintaining all modern infotainment functionality."

The article recommends consumers prioritize physical controls when vehicle shopping, seeking out models with buttons. But there's also "aftermarket solutions," with companies like Analog Automotive "developing physical control panels that interface with popular infotainment systems, bringing back tactile operation." Another option: voice commands (like on GM's latest systems).

"Ultimately, the solution requires consumer pushback against dangerous interface trends.... The road deserves our full attention, not divided focus between driving and debugging a poorly designed tablet on wheels."

Thanks to long-time Slashdot reader schwit1 for sharing the article.

BlueSky has grown from roughly 10 million users in early November to 36.79 million today — and its last 30 days of traffic looks very level.

But instead of calling BlueSky's traffic "level", right-leaning libertarian Megan McArdle argues instead that BlueSky's "decline shows no sign of leveling out" (comparing the stable figures from the last month to a one-time spike seven months ago so they can write "It's now down about 50 percent"). And Wednesday the conservative UK magazine Spectator also ignored the 30-day-leveling to write instead that BlueSky is somehow "sliding down a slope".

But TechCrunch thinks the "up or down" conversation is entirely missing the point of "the wider network of apps built on the open protocol that Bluesky's team spearheaded" — and how BlueSky "is only meant to be one example of what's possible within the wider AT Proto ecosystem." If you don't like the tone of the topics trending on Bluesky, you can switch to other apps, change your default feeds, or even build your own social platform using the technology. Already, people are using the protocol that powers Bluesky to build social experiences for specific groups — like Blacksky is doing for the Black online community or like Gander Social is doing for social media users in Canada. There are also feed builders like Graze and those in Surf that let you create custom feeds where you can focus on specific content you care about — like video games or baseball — and exclude others, like politics. Built into Bluesky (and other third-party clients) are tools that let you pick your default feed and add others that interest you from a range of topics. If you want to follow a feed devoted to your favorite TV show or animal, for instance, you can. In other words, Bluesky is meant to be what you make it, and its content can be consumed in whatever format you prefer best.

In addition to Bluesky itself, the wider network of apps built on the AT Protocol includes photo- and video-sharing apps, livestreaming tools, communication apps, blogging apps, music apps, movie and TV recommendation apps, and more. Other tools also let you combine feeds from Bluesky with other social networks. Openvibe, for instance, can mix together feeds from social networks like Threads, Bluesky, Mastodon, and Nostr. Apps like Surf and Tapestry offer ways to track posts on open social platforms as well as those published with other open protocols like RSS. This lets the apps pull in content from blogs, news sites, YouTube, and podcasts.
Even just considering BlueSky itself, three weeks ago Fast Company pointed out that BlueSky "grew from 11 million users to 25 million between late October and mid-December, but has added only about 10 million more since then." So how is a 10-million user increase "dying"? For a social network, being prematurely written off is a rite of passage. It's even a compliment of sorts — a sign that people are paying attention and care... When I chatted with Bluesky CEO Jay Graber this week, I wasn't surprised that she didn't seem fazed by the debate on her platform and saw the parallels with early-days Twitter. "Reports of our death are greatly exaggerated," she told me. "It's a similar thing, because with social sites, it's not straight up all the time. [Growth] comes in waves, and at each stage, there's a new era of communities being established and formed. We're still seeing a lot of community formation, and one of the most exciting things is how structurally different this is. It's not just another social site that has to be a singular winner-take-all in an ecosystem with existing incumbents...."

One other challenge that Bluesky has not yet fully confronted is monetizing itself. Onstage at Web Summit, Graber emphasized that it's working on subscription services, a healthier revenue source than stuffing feeds with ads, though potentially a tougher one to scale up to sustainability. The company announced a $15 million Series A funding round last October.
But again, the point isn't BlueSky's increasing user count or its stablizing levels of Daily Unique "Likers" — but its underlying open source protocol: [S]he was at her most passionate when discussing the company's aspiration to decentralize social networking via its open AT Protocol. It powers Bluesky — and variants such as the Pinksky photo-sharing app, which she praised onstage — but could also provide the infrastructure for further-flung social experiences. Maybe even ones catering to folks who have zero interest in participating in the Bluesky community. "The goal is to really get through that this is a Choose Your Own Adventure and Bluesky's just the beginning," she says. "The sky's the limit." Whether she'll fulfill her grandest ambitions, I'm not sure. But I already like this era of social networking better than the one when a handful of winners really did take all.

An anonymous reader shared this report from the Washington Post: Over the past three years, companies have invested tens of billions of dollars toward making electric vehicles in the United States, buoyed by tax incentives aimed at helping American businesses compete with China. Now, those companies are facing a strange problem: too much manufacturing capacity, not enough demand.

As sales of electric vehicles slow and congressional Republicans take aim at EV tax credits and incentives, the United States is slated to have more battery and EV manufacturing than it needs, according to a report released Wednesday by the Rhodium Group, a research firm. That could leave factories — many of which are already operating or under construction — stranded if car sales continue to slump. "The rug is being pulled out from under these manufacturers," said Hannah Pitt, a director in Rhodium's energy and climate practice...

After [America's 2022 climate bill], battery investment in the U.S. skyrocketed. Companies went from investing about $1 billion per quarter in 2022 to $11 billion per quarter in 2024. Most of that battery investment went to red states, including in the South's "Battery Belt," where manufacturers were drawn to inexpensive land and a nonunionized workforce. Now, however, that battery boom is teetering. In the first three months of 2025, companies canceled $6 billion in battery manufacturing — a record. EV sales have slowed...

According to the new report, the United States has almost enough battery capacity announced or under development to meet demand all the way to 2030 if EV sales continue to slump. That might sound like a good thing — but if EV sales drop further, it means companies will be left with factories they won't be able to use. At the same time, China has excess battery capacity. The country has enough manufacturing to meet the entire world's demand for batteries — and may be looking to off-load them onto other markets... And if the incentives for using U.S.-made batteries disappear, the nation's manufacturers would be left high and dry.

Threads now has 350 million users — but this week a strange bug affected some Threads accounts (on both desktop and mobile). "One user's post will get repeated over and over again..." explains TechCrunch, "as though every user on your feed is saying the same thing." "Siri, unsubscribe me from 2025," one Threads user wrote, per a screenshot from social media expert Alexa Heinrich. But then, everyone else on Heinrich's feed appeared to be echoing the same cheugy joke...

While it's not yet clear what caused the bug, Meta Communications Director Andy Stone responded to app researcher Jane Manchun Wong's post about the issue. "Whoops, well that clearly shouldn't have happened! We're working on getting it fixed now," Stone said.
I thought the bug was only affecting user feeds (and not replies). But either way, Wong came up with the perfect comeback.

"Whoops, well that clearly shouldn't have happened! We're working on getting it fixed now."

An anonymous reader quotes a report from Ars Technica: Large-scale attacks designed to bring down Internet services by sending them more traffic than they can process keep getting bigger, with the largest one yet, measured at 7.3 terabits per second, being reported Friday by Internet security and performance provider Cloudflare. The 7.3Tbps attack amounted to 37.4 terabytes of junk traffic that hit the target in just 45 seconds. That's an almost incomprehensible amount of data, equivalent to more than 9,300 full-length HD movies or 7,500 hours of HD streaming content in well under a minute.

Cloudflare said the attackers "carpet bombed" an average of nearly 22,000 destination ports of a single IP address belonging to the target, identified only as a Cloudflare customer. A total of 34,500 ports were targeted, indicating the thoroughness and well-engineered nature of the attack. [...] Cloudflare said the record DDoS exploited various reflection or amplification vectors, including the previously mentioned Network Time Protocol; the Quote of the Day Protocol, which listens on UDP port 17 and responds with a short quote or message; the Echo Protocol, which responds with the same data it receives; and Portmapper services used identify resources available to applications connecting through the Remote Procedure Call. Cloudflare said the attack was also delivered through one or more Mirai-based botnets. Such botnets are typically made up of home and small office routers, web cameras, and other Internet of Things devices that have been compromised.

New York City on Friday announced new minimum-pay rules for rideshare drivers, settling on a smaller-than-proposed 5% increase following pushback from Uber Technologies and Lyft. From a report: An earlier proposal called for a 6.1% pay boost. The finalized regulations from the city's Taxi and Limousine Commission, or TLC, are also designed to deter Uber and Lyft from locking gig workers out of their apps in an attempt to keep costs down. The board of commissioners will vote on the rules on June 25, according to the agency's website.

Uber and Lyft had strongly opposed the original rate, warning customers that it would force them to increase prices. Lyft's shares extended declines after Bloomberg reported on the rules, falling as much as 3.3% to hit session lows. Uber's stock, which had been up as much as 2.3% earlier Friday, pared most of its gains on the news.

BrianFagioli writes: In a move that could quietly wreak havoc across the Windows ecosystem, Microsoft is purging outdated drivers from Windows Update. The company claims it is doing this for security and reliability, but the result might be broken hardware for users who rely on legacy devices.

If you're using older peripherals or custom-built PCs, you could soon find yourself hunting for drivers that have vanished into the digital abyss. This initiative, buried in a low-profile blog post, is part of Microsoft's new cleanup program. The first wave targets legacy drivers that already have newer replacements available. But the real kicker is that Microsoft isn't warning individual users about which drivers are going away.

Australia's world-first social media ban for under-16s moved closer to implementation after a key trial found that checking a user's age is technologically possible and can be integrated into existing services. From a report: The conclusions are a blow to Facebook-owner Meta Platforms, TikTok and Snap, which opposed the controversial legislation. Some platform operators had questioned whether a user's age could be reliably established using current technology.

The results of the government-backed trial clear the way for the law to come into force by the end of the year. The findings also potentially allow other jurisdictions to follow Australia's lead as countries around the world grapple with ways to protect children from harmful content online. "Age assurance can be done in Australia and can be private, robust and effective," the government-commissioned Age Assurance Technology Trial said in a statement Friday announcing its preliminary findings.

Google is using its expansive library of YouTube videos to train its AI models, including Gemini and the Veo 3 video and audio generator, CNBC reported Thursday. From the report: The tech company is turning to its catalog of 20 billion YouTube videos to train these new-age AI tools, according to a person who was not authorized to speak publicly about the matter. Google confirmed to CNBC that it relies on its vault of YouTube videos to train its AI models, but the company said it only uses a subset of its videos for the training and that it honors specific agreements with creators and media companies.

[...] YouTube didn't say how many of the 20 billion videos on its platform or which ones are used for AI training. But given the platform's scale, training on just 1% of the catalog would amount to 2.3 billion minutes of content, which experts say is more than 40 times the training data used by competing AI models.

Iranian state television has instructed residents to delete WhatsApp from their smartphones, claiming the messaging platform gathers user information to share with Israel.

The local media provided no evidence supporting these allegations but additionally encouraged residents to avoid other "location-based" apps. WhatsApp has disputed the claims, with a spokesperson telling Time magazine the Meta-owned platform uses end-to-end encryption and does not track precise locations, keep messaging logs, or provide bulk information to governments.

The episode comes at a time when Iran is simultaneously experiencing a "near-total national Internet blackout," according to NetBlock, an internet governance monitoring organization. The disruption follows earlier partial outages amid escalating military tensions with Israel after days of missile strikes between the countries.

Further reading, from earlier this week: Iran Bans Officials From Using Internet-Connected Devices.

An anonymous reader quotes a report from The Guardian: Foreign students will be required to unlock their social media profiles to allow US diplomats to review their online activity before receiving educational and exchange visas, the state department has announced. Those who fail to do so will be suspected of hiding that activity from US officials. The new guidance, unveiled by the state department on Wednesday, directs US diplomats to conduct an online presence review to look for "any indications of hostility toward the citizens, culture, government, institutions, or founding principles of the United States."

A cable separately obtained by Politico also instructs diplomats to flag any "advocacy for, aid or support for foreign terrorists and other threats to US national security" and "support for unlawful antisemitic harassment or violence." The screening for "antisemitic" activity matches similar guidance given at US Citizenship and Immigration Services under the Department of Homeland Security and has been criticized as an effort to crack down on opposition to the conduct of Israel's war in Gaza.

The new state department checks are directed at students and other applicants for visas in the F, M and J categories, which refer to academic and vocational education, as well as cultural exchanges. "It is an expectation from American citizens that their government will make every effort to make our country safer, and that is exactly what the Trump administration is doing every single day," said a senior state department official, adding that Marco Rubio was "helping to make America and its universities safer while bringing the state Department into the 21st century."

The U.S. Army Reserve has directly commissioned four top Silicon Valley executives as lieutenant colonels under a new initiative, Detachment 201, aimed at accelerating tech integration into military operations. While these part-time roles are intended to bring private-sector innovation to defense modernization, the move is pretty unusual. Gizmodo reports: The Army said in a press release that the four executives are Shyam Sankar, CTO at Palantir; Andrew Bosworth, CTO at Meta; Kevin Weil, Chief Product Officer of OpenAI; and Bob McGrew, an advisor at Thinking Machines Lab and former Chief Research Officer for OpenAI. The four men are being commissioned at the high rank of lieutenant colonel as part of a program called Detachment 201: The Army's Executive Innovation Corps. As Task & Purpose notes, the men will get to skip the usual process of taking a Direct Commissioning Course at Fort Benning, Georgia, and they won't need to complete the Army Fitness Test.

The Army didn't respond to questions emailed Tuesday but said in a statement published on its website that, "Their swearing-in is just the start of a bigger mission to inspire more tech pros to serve without leaving their careers, showing the next generation how to make a difference in uniform." Their role in the Army Reserve is to "work on targeted projects to help guide rapid and scalable tech solutions to complex problems," as the Army puts it. The new reservists will serve for about 120 hours a year, according to the Wall Street Journal, and will have a lot of flexibility to work remotely. They'll work on helping the Army acquire more commercial tech, though it's not clear how conflict-of-interest issues will be enforced, given the fact that the people all work for companies that would conceivably be selling their wares to the military. In theory, they won't be sharing information with their companies or "participating in projects that could provide them or their companies with financial gain," according to the Journal.

Silicon Valley has always benefited greatly from ties to the U.S. military. Silicon Valley companies were bringing in $5 billion annually from defense contracts during the Reagan administration, something that the average person may not remember about the 1980s. But it's always been an uneasy alliance for consumer-facing tech companies, especially over recent decades. That's all changing, according to many folks who align more with President Donald Trump, who was once considered a shameful person to represent in polite company. As Andrew Bosworth, the CTO at Meta, who is joining the Army Reserves, told the Wall Street Journal, "There's a lot of patriotism that has been under the covers that I think is coming to light in the Valley."

An anonymous reader quotes a report from Ars Technica: Tech support scammers have devised a method to inject their fake phone numbers into webpages when a target's web browser visits official sites for Apple, PayPal, Netflix, and other companies. The ruse, outlined in a post on Wednesday from security firm Malwarebytes, threatens to trick users into calling the malicious numbers even when they think they're taking measures to prevent falling for such scams. One of the more common pieces of security advice is to carefully scrutinize the address bar of a browser to ensure it's pointing to an organization's official website. The ongoing scam is able to bypass such checks.

The unknown actors behind the scam begin by buying Google ads that appear at the top of search results for Microsoft, Apple, HP, PayPal, Netflix, and other sites. While Google displays only the scheme and host name of the site the ad links to (for instance, https://www.microsoft.com/ the ad appends parameters to the path to the right of that address. When a target clicks on the ad, it opens a page on the official site. The appended parameters then inject fake phone numbers into the page the target sees.

Google requires ads to display the official domain they link to, but the company allows parameters to be added to the right of it that aren't visible. The scammers are taking advantage of this by adding strings to the right of the hostname. The parameters aren't displayed in the Google ad, so a target has no obvious reason to suspect anything is amiss. When clicked on, the ad leads to the correct hostname. The appended parameters, however, inject a fake phone number into the webpage the target sees. The technique works on most browsers and against most websites. Malwarebytes.com was among the sites affected until recently, when the site began filtering out the malicious parameters.

Facebook now supports passkeys for login, offering users a more secure, phishing-resistant alternative to passwords by using biometrics or a PIN stored on their device. The feature is rolling out to iOS and Android "soon," while Messenger will get the feature "in the coming months." Lifehacker reports: Meta seems pretty excited about the news -- and not just because the company happens to be a member of the FIDO Alliance, the organization that developed passkeys. Aside from logging into your Facebook account, Meta says you'll be able to use passkeys to autofill your payment info when buying things with Meta Pay. You'll also be able to use the same passkey between both Facebook and Messenger, and your passkey will act as a key to lock out your encrypted Messenger chats.

Waymo plans to relaunch its robotaxi service in New York City, starting with safety driver testing while lobbying to change state law to eventually allow fully autonomous vehicles without human operators. The company has applied for a permit and will begin mapping in Manhattan, though legislative hurdles and skepticism from lawmakers remain. The Verge reports: A bill was introduced in the New York State Legislature earlier this year that would permit autonomous vehicles without safety drivers "provided that the automated driving system is engaged and the vehicle meets certain conditions." The bill is currently under consideration by the state Senate's transportation committee.

New York City also has some of the most dangerous, congested, and poorly managed streets in the world. They are also full of construction workers, pedestrians, bicyclists, and double- and sometimes even triple-parked cars. In theory, this would make it very difficult for an autonomous vehicle to navigate, given that AVs typically rely on good weather, clear signage, and less aggressive driving from other road users for safe operation. And it's not clear that the state will amend its laws to allow for fully driverless vehicles, with some lawmakers expressing reservations. "This kind of testing hasn't even been completed in other parts of the country," state Senator John Liu told Daily News last year after the city announced its new permitting process. "It would behoove New York City to wait to see some of those other results of driverless technology in less dense urban settings. This is an example of something where New York City does not have to be first."

An anonymous reader quotes a report from Ars Technica: YouTube CEO Neal Mohan has announced that the Google Veo 3 AI video generator will be integrated with YouTube Shorts later this summer. According to Mohan, YouTube Shorts has seen a rise in popularity even compared to YouTube as a whole. The streaming platform is now the most watched source of video in the world, but Shorts specifically have seen a massive 186 percent increase in viewership over the past year. Mohan says Shorts now average 200 billion daily views.

YouTube has already equipped creators with a few AI tools, including Dream Screen, which can produce AI video backgrounds with a text prompt. Veo 3 support will be a significant upgrade, though. At the Cannes festival, Mohan revealed that the streaming site will begin offering integration with Google's leading video model later this summer. "I believe these tools will open new creative lanes for everyone to explore," said Mohan. [...]

While you can add Veo 3 videos (or any video) to a YouTube Short right now, they don't fit with the format's portrait orientation focus. Veo 3 outputs 720p landscape videos, meaning you'd have black bars in a Short. Presumably, Google will create a custom version of the model for YouTube to spit out vertical video clips. Mohan didn't mention a pricing model, but Veo 3 probably won't be cheap for Shorts creators. Currently, you must pay for Google's $250 AI Ultra plan to access Veo 3, and that still limits you to 125 8-second videos per month.

Investigators believe Air India Flight 171 had an emergency-power generator operating when it crashed last week, raising questions about whether the plane's engines functioned properly during takeoff. WSJ: The preliminary finding [non-paywalled source], according to people familiar with the probe, gives investigators a new line of inquiry as they study a crash that killed all but one of the plane's passengers. In all, at least 270 people died following the crash, including some on the ground in the western Indian city of Ahmedabad.

The emergency system is known as a ram air turbine. It is a small propeller that drops from the bottom of the 787 Dreamliner's fuselage to serve as a backup generator. Engines normally produce electricity for an aircraft and help run its flight-control systems. The power generated by the RAT can enable crucial aircraft components to function. The system can deploy automatically in flight if both engines have failed or if all three hydraulic system pressures are low, according to an airline's Boeing 787 manual reviewed by The Wall Street Journal.

It can also deploy if cockpit instruments lose power or problems emerge with the aircraft's electric motor pumps. Pilots can manually deploy the RAT if needed. The most common occurrence is when a pilot thinks that both engines failed, according to Anthony Brickhouse, a U.S.-based aerospace safety consultant. Engine failures can result from a variety of causes, including bird strikes or problems with fuel.

The NFC Forum has released NFC Release 15 (that's what it's calling it), extending the operating range of Near Field Communication connections from 0.5 centimeters to 2 centimeters -- a fourfold increase that reduces the precision required for device alignment.

The global standards body, whose board includes representatives from Apple, Google, Huawei, Infineon, NXP, Sony, and ST Microelectronics, designed the enhancement to accelerate transaction speeds and improve reliability across NFC-enabled devices. The expanded range addresses technical challenges in smaller form-factor devices like wearables and smartphones while maintaining compatibility with existing ISO/IEC 14443 standards.

The standard also incorporates support for NFC Digital Product Passport specifications, allowing single NFC tags embedded in products to store and transmit sustainability data throughout their lifecycle.

Microsoft is positioning Windows as the primary gaming platform for Xbox, according to Xbox president Sarah Bond. "We're working closely with the Windows team to ensure that Windows is the number one platform for gaming," Bond said in a video announcing a partnership with AMD for next-generation Xbox hardware spanning consoles and handhelds.

The statement, PCWorld points out, aligns with Microsoft's recent "This is an Xbox" marketing campaign, which promotes phones, PCs, televisions, and traditional consoles as Xbox devices. The company's newly announced Xbox Ally X handheld runs Windows beneath its Xbox interface, allowing access to multiple game stores unlike Valve's Steam Deck.

Microsoft has shifted strategy following weak Xbox console sales compared to PlayStation, spending billions to acquire publishers including Bethesda and Activision Blizzard while expanding Xbox Cloud Gaming services across multiple device types.