Thanks to ZDNet/Reuters for their article stating that sales of game software for June dropped 9 percent in the U.S. compared to the previous year, "..reflecting fewer hit titles and a year-earlier tally that was helped by sharp price cuts on game consoles." Hardware sales also fell, and analyst Edward Williams suggests that "..the rate of sell-through suggests that a platform price cut this fall is increasingly likely as the hardware companies try to achieve targeted year-end installed bases." Elsewhere in the article, it's also suggested the hardware manufacturers may "..discount [hardware] more aggressively in order to boost sales of the more lucrative games."
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