Thanks to Wired News for their article discussing the continuing and increasing synergy between games and movies, as the piece starts: "Hollywood involvement has gone one of two ways: licensing a hit game franchise... for a big-screen adaptation, or incorporating Hollywood talent (writers, directors, actors) within a... game." The piece discusses Hollywood agencies like Endeavor, who "...worked with Vin Diesel in setting up his new game company, Tigon Games.", and has also arranged creative input behind the scenes: "Despite the objection of some game designers, agencies are cutting deals for writers to get involved in video games. In the case of Activision's World War II game, Call of Duty, Michael Schiffer was brought in to punch up the game characters' dialogue." The article concludes: "It looks like Hollywood and games are in this marriage for the long haul."