Thanks to OgreCave for its article pointing out that Wizards Of The Coast
, the Hasbro gaming division best known for the Magic: The Gathering
CCG, is now trying a collectible charm-bracelet game called Star Sisterz
. Apparently, the game "combines the popular beaded trinkets with truth-or-dare-style questions on cards"
in order to target the difficult-to-reach female demographic, and "girls might be charged with going to the mall with their clothes on inside-out or reading a page from their diary aloud to all of their friends - how embarrassing!"
The official site
has more information on this 'game', although OgreCave notes the more interactive Duel Masters CCG
, the current Japanese collectible card game of choice, will launch around the same time, with comics, videogames, action figures
, and a TV show on Toonami/Cartoon Network
all contributing to the Pokemon/Yu-Gi-Oh styled media blitz.