Ubisoft Signs Deal With U.S. Army

Pig Hogger writes "The French video game producer Ubisoft has entered an agreement with the U.S. Army to market America's Army-branded video-games. According to the Ferrago story (and this Eurogamer story), '...the full and vast resources of the army will be at Ubisoft's disposal.'"

Ubisoft's first order of business....

[Anonymous Coward]

Giving soldiers a white flag to get them out of dangerous situations.

I don't get it

[0x0d0a]

Okay, I'm just trying to understand the motivations here.

Perhaps the Army is getting money from Ubisoft from foreign sales? If money from foreign sales is treated as icing on the cake, as additional funding, then this makes sense.

However, ultimately America's Army was built as a recruiting tool -- it's why it got tax dollars to fund production. It's intended to make a big deal out of the glamour of the Army to convince more people to enlist to help stop the shrinking ranks. I'm not sure what having this thing sold in, say, Belgium is supposed to do for America. Perhaps it will help build up the Belgian Army ranks?

I mean, spending tax dollars to produce a video game wasn't an easy decision with Army folks -- and the game is becoming even less recruiting-tool oriented.

Re:great

[catphile]

nice attitude. That's exactly why I *loathe* the military. "I have a big gun, so I don't have to try and communicate." Assholes.