Recruit More Women Developers, Attract Women Gamers? 93
Thanks to MSNBC for its fresh look at the problems of integrating the needs and tastes of the female into the male-dominated videogame industry. It's suggested by Microsoft's Laura Fryer: "Half of the population isn't having input into what's being created... And the one thing that I learned is that people make games they like to play. Having a diverse opinion helps games." Sheri Graner Ray of Sony also points out: "The purpose of recruiting women is not so they can make games about pink fluffy kitties... You can't say that women like this or Japanese gamers want this." Thus, it's argued: "The solution to this dearth of female fandom... lies in recruiting more women coders, artists and level designers, the type of positions that can shape a title's story, look and gameplay."
Stevie Case aka Killcreek (Score:2)
How about, make games that are fun.... (Score:2)
Doesn't seem to make sense to me. But what do I know, I have a penis.
Re:How about, make games that are fun.... (Score:4, Funny)
Re:How about, make games that are fun.... (Score:5, Insightful)
unless the Sex your trying to attract isn't having any fun with the current selection of games (with the exception of the few Women gamers out there)
imagine a world where Hollywood concentrated on providing entertainment to just the Female audience and told guys to "have fun" watching Movies written for Women
Re:How about, make games that are fun.... (Score:1)
Re:How about, make games that are fun.... (Score:5, Interesting)
Interestingly, because "guy" genres on the PC are so prevalent now, I've lost the urge to upgrade my PC and am now almost entirely a console gamer (minus the odd adventure game). I'm even considering a switch to Mac now that I'm not so dependent on Windows for gaming.
I'm obviously not saying that every girl gamer is like me, but I think you'll find a lot of similarities among us. When you have mostly guys developing a game, the game will inevitably have a mostly male point of view (unless the game is specifically geared toward girls). It's just human nature. That is why I think it'll be good for studios trying to attract female gamers to hire female developers (FPS developers needn't bother). However, that would also be tough because since there are fewer girl gamers, there are fewer girls who want to become game developers. I've taken a few game design courses during my stint at USC, but the guys in the classes are generally more into gaming than the girls.
But there are still good female developers who are doing their fair bit out there. Check out Jane Jensen's (creator of the Gabriel Knight series) newest venture called Booby Trap [adventuregamers.com]. It's a point-and-click mystery adventure that's being sneaked into the casual puzzle-gaming scene.
Re:How about, make games that are fun.... (Score:3, Funny)
I'm afraid to ask what sort of gamer you were before that time...
Re:How about, make games that are fun.... (Score:1)
Re:How about, make games that are fun.... (Score:2)
Rob
Re:How about, make games that are fun.... (Score:3, Insightful)
Exactly. The problem here is that games are produced by young men, for young men. Women in those games are portrayed as either sex objects or helpless victims. And yes, there are exceptions, some brilliant, but that's what they are: exceptions.
And it's pretty arrogant to think that men alone can produce games that are universally "fun". As long as the games industry i
Re:How about, make games that are fun.... (Score:2)
Re:How about, make games that are fun.... (Score:1)
Re:How about, make games that are fun.... (Score:2)
Re:How about, make games that are fun.... (Score:1)
Are you familiar with the concept of opening new markets? Smart companies, at least in most industries, don't settle for fighting for a share of an existing market; they bust their collective asses to open up new ones.
There was no demand for computer spreadsheets before VisiCalc. There was no demand for FPS games before Wolfenstein 3D. There is no demand for [some new genre]
Re:How about, make games that are fun.... (Score:2)
There are games that show women as sex objects like Vice City and Donkey Kong (for lack of a better example), but there are also lots of strong female character games, as well, like Beyond Good and Evil. What differentiates the two is that many of the women in the male character games are sex objects or victims, which is not the case for the female character leads, in which men are, at worst, equals. If anything, a game with a female PC and
Re:How about, make games that are fun.... (Score:1)
That's what we female gamers have been wondering for the past few years as games have become less and less fun, and more and more about attracting stereotypical 15-year-old boys. (a lot of whom don't like them either)
When game companies realize that eye candy might tempt me to buy one game from them, but only solid gameplay will get me to buy another one, maybe we'll get fewer sucky (but gorgeous) games.
More likely (Score:2)
I guess I'm just pessimistic about the prospects of meeting women in the gaming world. I know just as many men who pretend to be women gamers as I do actual women gamers (as far as I can tell).
I suspect that most of the women gamers out there pretend to be guys, to avoid all the lameness that choosing a female nickname attracts.
Re:More likely (Score:1)
Re:More likely (Score:2)
Have you tried just going out and meeting people?
Women developers are not the only answer... (Score:5, Interesting)
I'd say in general, if you're a woman game developer, you probably have similar tastes to other women game developers rather than all women.
On the other hand, focusing on women (maybe near naked) with oversized parts of the anatomy does turn women off. Developers are supposed to concentrate on the character of the female avatar (strength of will, determination, I am woman hear me raaawwrrr), but instead choose to appeal to the traditional male demographic because they're the only consistent game buyers.
Lastly, this topic was talked about at GDC2004. They didn't seem to get anywhere though. [insertcredit.com]
(Off topic... I'd tried to read the article at msnbc but it looks like they stop
Re:Women developers are not the only answer... (Score:2)
Re:Women developers are not the only answer... (Score:1)
Also, MMORPGs with multiple character types... (Score:2)
Re:Women developers are not the only answer... (Score:4, Funny)
Hey, my girlfriend is a 36E! She sees nothing wrong at all about playing characters that resemble her. You are all intolerant small-breastists!
Re:Women developers are not the only answer... (Score:2)
You're right! I have seen the error of my ways and now wish to also have a girlfriend with 36E breasts to mend my ways. Show me how, fellow non-small breastist!
Re:Women developers are not the only answer... (Score:1)
Re:Women developers are not the only answer... (Score:1)
One Problem (Score:4, Interesting)
But one serious problem is that to be able to hire female game-designers, there needs to actually be some of those available. Before women can start taking a big role in design, artwork, story and coding for games, women need to start getting an education and experiences that makes them qualified for those kinds of jobs.
Sure, there are some exceptions, but not very many. I've *been* on the employer side of the table, trying to hire more mixed. We put in ads explicitly requesting women and minorities to apply. Inspite of this less than 10% of the applications we got where from women, and to add insult to injury, the average qualification of those few women who *did* apply was abysmal. Not "sligthly lower than average of the males", but more like the best qualified of the females would still be in the last quartile of the men. Hiring unqualified workers won't help produce quality anything.
Re:One Problem (Score:1)
Re:One Problem (Score:2)
Where I studied (Uni of Bergen, Norway) at the bachelor-level in computer-science I'd say something like 1/3rd of the students enrolling where female. That's not too bad. Problem is, that does not at all lead to 1/3rd of say the people with a masters being female. As far as I can tell for two reasons;
The average female enrolling had *far* less experience and knowledge than the avera
How about giving up? (Score:2)
Uh, what? (Score:4, Insightful)
Uhm, what? I don't really disagree with the assertion that female gamers are not something you see everyday, but I certainly don't think an entire gender of gamers are being ignored. Like another poster said, people create games that are fun, regardless of gender.
This seems to be a bit of a hot-topic, with mainstream media skewing the facts on female gamers. GameInformer ran an interesting feature about female gamers and women in the development and production of games, the results were astoundingly positive. I can't be troubled to walk 7 feet to get an issue of GI so I can login to GI-Unlimited for some linkage, but it's there if someone wants to put up a linky.
Additionally, Pew Internet and American Life Project ran a survey [pewinternet.org] that had some statistics to support the GI article, namely (straight from report) --
Microsoft (of all people) also featured an article [microsoft.com] about women in gaming, noting that games like EverQuest and Quake have a very large, vocal community [planetquake.com]. Add that to a Reuter's report [about.com] that the women 18+ now outnumber the target audience of 8 years ago, and the claim that an entire market is untapped is sounding more and more like propaganda. I mean, obviously game developers/publishers are doing something right.
My point being this: While I believe that, collectively, female gamers are in the minority in the gaming world, I refuse to give into the whole "WE MUST HAVE WOMEN DEVELOPING GAMES OR ELSE WE WON'T TAP UNTO THIS GIGANTIC MARKET" bit. Hire whoever gets the job done (regardless of gender)and make games that are interesting and fun, and everyone will be happy. At least, statistically.
Re:Uh, what? (Score:2)
I'm a woman, and I don't play "Bejeweled" (Score:3, Insightful)
When I'm bored, I shop online, or possibly post on bulletin boards (like Slashdot!). I play games for fun. I've been known to play MMORPGS for 18 hours straight, though it is rare that I have that much time available for gaming. I like games that I can install and play-- Age of Mythology has afforded me many hours of enjoyment. For the record, I don't play "The Sims." I h
Just what the doctor ordered! (Score:2, Interesting)
Re:Just what the doctor ordered! (Score:2)
Seriously tho, AFAIK the killer computer app for most females I know is chat/instant messaging. That's what they seem to really like.
Guys? They seem to have a lot of fun playing "kill each other".
Re:Just what the doctor ordered! (Score:1)
Recruit more female coders? (Score:4, Insightful)
Also, female programmers are, in my purely anecdotal experience, less likely than males to get excited about the prospect of joining a game company, presumably because of the lack of good experiences they have had with games. For many of the gamer guys I know, on the other hand, working at a game company is something of a nirvana, and any job openings are applied to with the appropriate amount of religious fervor.
The only solution I can see is to simply get more female programmers out there. There needs to be some way to attract women to the computer engineering disciplines. Eventually they'll filter down into the gaming companies, and from there into positions of creative control, and then we'll start to see the sort of games that attract girls.
Don't get me wrong, I'd love to see the female approach to games. Hell, I'd probably want to play it. I just think that it's not likely to happen in the near future. I think it's a bigger problem than just "the games aren't made by women". There is something on a very fundamental level of these technical fields that is keeping women out. It probably has something to do with the way women tend to use the computer as a communication and information tool, while men tend to use it as an engineering or entertainment tool.
Anyway, good luck to all the female programmers out there. We need your skills in this industry. The more people that realize it, the better.
female coders is solving the wrong problem anyway (Score:2)
Re:female coders is solving the wrong problem anyw (Score:1)
Re:female coders is solving the wrong problem anyw (Score:2)
I, for one, would love to see games designed for other than teen males. Most games look like the same hack/slash/shoot/burn your way into a building cliche. I pretty much just buy games when a new Final Fantasy or Myst title comes out.
Comment removed (Score:3, Interesting)
Re:Games 4 women (Score:3, Funny)
Re: (Score:2)
Re:Games 4 women (Score:2)
Chicken/Egg (Score:2)
Wait a minute (Score:4, Insightful)
Now, anybody see the problem? You want more female-friendly (not neccessarily feminine) gaming? You gotta have girl gamers who grow up to be GOOD game designers and find themselves in positions of authority. First we need more female gamers (already increasing as a previous poster mentioned) and then THEY have to go professional. Trying to simply "hire more women" won't work if, for instance, they're coders or subordinate to a male lead.
Also, sexism and objectification in female roles aside, who says that the current crop of games (even FPS/3rd person action etc games) aren't going to appeal to women? Isn't this like assigning GI Joes to boys and Barbies to girls? We don't have to rigidly seperate male/female gamers.
The truth is: Hardcore Gamer = Computer Geek, and us geeks USED to be predominantely male, but that's changing. As Computer Geek goes from 95% male to 50/50, we'll see more women gamers. And casual gamers are ALREADY 40-50% female (look at the Sims), so the "gaming is a boy's club" stereotype is already out of date.
Just my $0.02
RsG
Re:Wait a minute (Score:2)
great point.
You are a game executive?
You want to develop more games for women by women?
Follow these two pieces of advice:
-- Hire a female HR director who will review your company practices and make them gender-neutral so that future female employees are not put off by the working conditions. (fire any guy mo makes a sly remark, he 's an enormous liability).
-- Offer a very competitive packag
Games and gender (Score:1, Interesting)
Ther
Re:Games and gender (Score:2)
Rob
A woman's place... (Score:1, Insightful)
That this argument is always coded in moralistic terms--saying, essentially, that any activity which is mostly enjoyed by
works for me (Score:2)
Re:works for me (Score:1)
Re:works for me (Score:2)
I'm just saying more female coders in general is a good thing. Not because we need more women in the workforce, womens lib, or some special skill they have that men don't.
But the real reason is because it doesn't hurt to have a n
This is nothing new... (Score:2)
Just a few more things... (Score:1)
As several other posters mentioned there aren't many female programmers out there. And the few that are out there aren't interested in video games. In order to get women into these areas, at least in the US, would take an overhaul of the education system. Get the girls into Math. Get them into Science. Get them into technology. But do it at an early age and make sure they stay interested. If
Re:Just a few more things... (Score:1)
I agree on marketing video games towards women.
However, I can think of one feature that would make it a lot easier for more women, and more working peopl
Video Games and Women (Score:4, Funny)
It involves real life clothing, jewelery, shoes, accessories, makeup, perfume, and getting guys to pay for it all and then some.
They see the visa/mastercard flash, quickly sign the slip with practiced abandon, and off they go to the next shop.
Instead of wasting all their gp on some armor that's sure to rust and a dagger of poison resistance, they get the +4 white skirt of fatal attraction with the greaves of smooth-skin, which does massive area damage and renders all mages speechless.
Of course, they have an arsenal of spells, from the "Let's Be Friends" of Doom to the "I like your friend too" of monster confusion.
Surprisingly, their bag of holding actually is able to contain all magic artifacts, and is fully skinnable with the latest Gucci or Louis Vuitton wallpapers.
It should also be noted that while most of them adopt a winner takes all style of play, they will cooperate as a team when faced with a room-full of drunk monsters. They will use the "Wall of Silence" for defense and stick together like a cluster of giant spiders to fend off the most gallant palladin or the most gruff dark elf.
Oh, the payoff for paying the game well is not some cheesy animation with glowing credits scrolling up, but rather the latest Benz in the driveway of a million-dollar house with "Bob the level 60 Lawyer of Litigation" sufficiently charmed to fight all her battles, and an unlimited supply of lowfat Dannon yoghurts, to be enjoyed at all times of the day while deciding which restaurant to make a reservation at for the evening.
No wonder they don't like our stinking video games.
womens place (Score:1)
On a serious note. I was running a big community forum for a TacticalOps game in Poland for over a year (Was here [pdi.net] before closing, the main site [gliwice.pl] is still up, but unmaintained). ~5000 registered users, ~250 active players. There were two womans among the players. I repeat, TWO. And one of them was kinda good at it, while the other one was 15 and desperatelly wanded to meet boys
Re:womens place (Score:1)
In one MMORPG, I have both male and female characters that are not publicly known as mine. People are,
Re:womens place (Score:1)
I know quite a few men payers who die laughing everyday pretending tha they are women. ;-)
But you are in the way a talking dog. Not so long ago ppl were amazed that women could vote. Just from my experience average woman acts :
"And I was like in this mall shopping
And
Re:womens place (Score:1)
So, if that's what women gamers are "really" like, what am I? My MMORPG experience has been primarily Shadowbane and DAoC (RR5). I lived for PK. And no, not my own team. My favorite games of all time include StarCraft, Civilization, MOO2, WarCraft, and Age of Empires. (yes, I have a Napoleon complex) Lately, I've been playing Conqueror [conquerorgame.com] a lot. (free web wargame, check it o
Re:womens place (Score:1)
Those were my personal experiences with girls in a rather big game community that I had pleasure to gather arround my forum.
Anomaly, that happends sometimes.
I could troll here that mmorpgs are for ppl with no lifes, but i will not :)
Re:womens place (Score:1)
This is why everyone I know who plays Harvest Moon is male, right?
And you do understand that the reason there's not many women in those things you list (military, Olympics, etc) is that for a long time they weren't allowed? When I was in high school, just a few years ago, girls were not allowed to play football in gym class. The boys would play, and the girls would go to a separa
Re:womens place (Score:1)
Those are exactly the woman pretending to be a man you were speaking earlier of :D.
Like I said, ~5000 users forum.
Re:womens place (Score:1)
Unrepentant Harlequin was speaking earlier. Hi, I'm Elley. Also, I was talking about men. Real life men. Not women. =)
~5000 != several million. Even assuming that you know all of them enough to know for sure what gender they are, dispite Unrepentant Harlequin's suspision that there could be women who haven't brought up their gender for simplicity, you don't know all gamers. Also, I wouldn't be surprised if your
How about getting more men (Score:4, Insightful)
Most aren't interested? Wow what a concept eh?
Hey it's not like men wouldn't be useful in those fields. It's probably easier for male nurses to develop upper body strength - which helps when you need to move/shift bedridden incapacitated patients - to avoid bedsores, etc.
So where's the push to even out the gender imbalances in those areas?
The barriers to _entry_ for programming/software development aren't high. PCs are cheap. Internet connections are cheap. Info about programming is paid for (internet). Write a game/program, stick it on the net and if people think it's good enough they may even pay you for it. Heck contribute to an opensource project while you're at it.
There's nothing really stopping girls/women from taking up programming except themselves.
If they are so easily discouraged (parents/peers/teachers) from programming, then it's VERY LIKELY that programming is NOT the field they should be in. Try something else, for everyone's sake. Please. Really. We need better programmers, not more.
A common complaint is lack of _women_ role models. A good programmer is someone who writes great programs. If anyone is still thinking gender then they're not getting it.
By all means give people opportunities, but if they aren't interested, there are millions of other things they can do. If they think they have better things to do, then for everybody's sake let them do it.
Re:How about getting more men (Score:2)
Many universities actually give preference to male nursing students. I think it's a stupid idea (just like all race and gender discrimination in the university), but it's there.
I generally agree with the rest of your post, though. Someone said that the reason why there are so few women programmers is because females aren't pushed to work hard in math and science. That's silly; no one is pushed to work hard in math and science during
Re:How about getting more men (Score:1)
I doubt if most of us care, or have much of a stake in, nursing or kindergarten. (though some ACs may make me question that) However, most of us do play computer/video games, and we feel at least some interest in that industry. Put in terms of simple self-interest, a healthy, thriving game industry will be better able to produce more fun stuff for us to play with. Therefore, we have some stake in seeing it expand. Also, from the point o
Catch-22 (Score:2, Insightful)
So obviously the solution is to break out of this catch-22. Since obviously women play games that aren't designed by women, game company just have to figure out what they like about the games. They don't have to hire women to develop if that's problematic, they just need to ask women what they like.
Re:Catch-22 (Score:2)
Ok, what about if the girls in games kick ass and wear cool space suits [metroid.com]?
Re:Catch-22 (Score:1)
Misinterpret problem, get wrong answer. (Score:2, Insightful)
I don't care what gender the creators of any piece of media are. What relevance does that have to anything? Are these strapping male developers solely engaged in making games that drive women away screaming? Of course not.
Look at Nintendo, they'd be hard pressed to make their games any more inclusive. Perhaps more women buy their games than the industry average. I don't know.
But
Re:Misinterpret problem, get wrong answer. (Score:1)
I think that's a huge part of the problem, actually.
Your typical teenage boy is more readily attracted by glitz than an older buyer. We older types have been burned a few times by the flashy car that was a total lemon, the fancy shoes that hurt our feet, and, yes, the glitzy game that stank on ice. So, the adolescent male market will buy a game if it has good "wallpaper" even if it turns out that the gameplay sucks
Re:Misinterpret problem, get wrong answer. (Score:1)
The objective is to provide everybody *who wants to play games* with something they want, not everybody period.
Actually, the objective is to make everybody want to play games so they'll buy yours. It is to provide everybody, period, with games. Preferably multiple copies.
Re:Misinterpret problem, get wrong answer. (Score:2)
Rob
Re:Misinterpret problem, get wrong answer. (Score:1)
Re:Misinterpret problem, get wrong answer. (Score:1)
Movies and books didn't give up on people who didn't seem to like them. They just realized that people like different types of movies and books, so they made different types for different people.
This problem looks pretty nonexistent to me. (Score:2)
It would be nice to see female designers
Kitties (Score:1)
...games about pink fluffy kitties... You can't say that women like this or Japanese gamers want this
What? Havent you heard of the 'Hello Kitty' brand?Recruit women to HR (Score:1)
It's mind boggling seeing so many super qualified women just say yes at the first site of a business/HR position offer. Some even take pay cuts? There is no explanation for this.