The New York Times (registration required) has a piece on Blizzard's World of Warcraft, discussing the game's popularity and high sales. The article also examines the design processes that go into the game, and the artistic outlook of the WoW live team. From the article: "From around a dark, windowless room, nine young men peered into the unfinished virtual interior of Karazhan, a haunted tower set in a forlorn mountain pass that will open later this year. 'As you can see, the architecture is a little ornate, a little Gothicky,' said Aaron Keller, a 29-year-old designer, gesturing to the 3-D model on the computer screen before him. 'We're thinking about turning these arches into horse heads.'