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Games Entertainment

Sony Goes After Saturday Night TV 21

The Guardians Gamesblog posits that, with the family friendly casual game Buzz, Sony is going after the Saturday evening TV crowd. While most TV is getting more and more banal, the quiz-type game attempts to be friendly, irreverent, and interactive all at the same time. The blog has an interview with a creator of the game to explore the new trend in capturing the casual gaming market. From the article: "Sony were looking to repeat the 'social gaming' success of EyeToy and SingStar and suggested the idea of a quiz show to us. They were already in contact with a company who supplied music clips and questions, and asked us what treatment we would give such a game. We suggested setting the game in a TV show, which people would be familiar with, and suggested they included gameshow style buzzers in the box. That was about a year ago."
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Sony Goes After Saturday Night TV

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