Indie Game Developers See Big Opportunity 119
An anonymous reader writes "BusinessWeek Online is running a story on the new opportunities indie game developers are finding in the casual games space. They also have a Q&A with one of Microsoft's gaming gurus." From the article: "Until recently, the market for electronic games was mainly young, male, and diehard. These days, a bigger, more age-diverse group that increasingly includes and women is joining in the fun, spending anywhere from a few minutes a day to long stretches on online poker or games such as Bejewelled, Tetris, and The Sims. As more people sign up for high-speed Internet access (almost 60% of the U.S. population now has access to broadband), the gaming experience -- both for games playable online, such as Bejewelled, and CD- or DVD-ROM titles with an online component, like The Sims -- has become more appealing. Casual gamers now make up about 1% of the $20.5 billion game-software market."
Of course (Score:5, Insightful)
Independent producers will grow like weeds. Add in the fact that the casual gamer market was underutilized... Profit!
Re:Of course (Score:3, Funny)
Given your description, I think you meant, "Independent producers will grow, like, weed."
Profits tend to zero (Score:4, Informative)
Each seller supplies and each buyer purchases only a small fraction of the total supply of the commodity. As a result, no single seller or buyer can influence the market price. The sellers earn only normal profits (the minimum profit necessary to keep them in business). If sellers earn excess profits, other sellers will enter the market, boosting the supply and thus driving down the price of the commodity, until only normal profits are possible.
Sounds like a real goldmine!
Not actually perfect competition (Score:1)
This isn't perfect competition though, because perfect competition is also characterized by the selling of perfect substitutes, and some games are considerably funner than others. Therefore, the funner games would have an advantage.
Re:Profits tend to zero (Score:5, Insightful)
Except that there are barriers to entry (development costs -- like hiring a good designer & good developer). Still, much smaller barriers than in many other industries.
Also, a perfectly competitive market assumes that all products are equivalent, which is not the case here. So, some developers will realize a hefty profit (due to a better product) and some will realize losses. In the long run, extrapolated across all competitors, you are correct... but there is still a huge capacity for profit due to differences in the product.
Steam (Score:2)
My point being: Steam let me know about, purchase, and then dist
Why yes, I do have mad html skills... (Score:2)
Once again, mad html skills.
The Sims not online (Score:1, Informative)
Re:The Sims not online (Score:2, Informative)
That's what I hear, anyway - it's not like I ever played the sims or anything
Re:The Sims not online (Score:2, Informative)
So nothing's changed then? (Score:4, Insightful)
Boys are still the big buyers and mom sometimes likes Tertis-like games. Making more Tertis-like games may bring in more money, but I don't think it'll be as big as they think. (But I've been wrong before, and as an indie type my self, I'd love to be!)
Re:So nothing's changed then? (Score:5, Funny)
Re:So nothing's changed then? (Score:3, Funny)
How can someone spell Tetris wrong three times in a row?
I don't know, but I suspect that had it been spelled incorrectly a fourth time, there would have been some bonus points awarded.
Re:So nothing's changed then? (Score:1)
Re:So nothing's changed then? (Score:2)
There is an 'R' key on the keyboard, but most people can't find the ''. Until then, "TETIS" is mispelled as "TETRIS".
As you know, TETRIS is made in Soviet Russia. In Soviet Russia, they mispell you...
Re:So nothing's changed then? (Score:2)
If you want to see it, it is Unicode character 0x042F and looks like a backwards 'R' - as used in the arcade version. It is called "Cyrillic Capital Letter Ya" under Windows' Character Map.
Re:So nothing's changed then? (Score:4, Interesting)
I enjoy puzzle games like Tetris and specifically "Bejeweled" (or any of the 1000 other names it goes by depending on variation) but that's because they are "free". I can go to Yahoo Games and fire up a game of Gin, Literati, Bejeweled, etc, all for nothing. I don't need a game to sit on my HD taking up space, I don't need the latest and greatest system to run it, I don't need to pay an arm and a leg, and I don't get bored with the game after I "finish" it.
My problem with most modern games is that the long term playability just isn't there. Yeah, most FPS shooters with online play break that mold but there are plenty of others that don't. You need to invest too much in hardware, software, and time and then you're bored with it in a month/year.
I have a Ms. Pacman machine (currently in disrepair unfortunately). It's been out since 1982 and it's just as much fun today as it was then.
I'll take a puzzle game over some multi-million dollar interactive movie anyday.
Re:So nothing's changed then? (Score:1)
The ones I know it's in are Namco Museum 50th Anniversary for Xbox, and Namco Museum Battle Collection for PSP.
These and the Midway and Atari collections are heaven for the casual retro action gamer.
Re:So nothing's changed then? (Score:1)
I personally have probably spent more time on the expensive eye candy interactive movie type game you speak of than the general no cost time fillers and board game type things.
Some people also like to marvel at scenery and get into a storyline as they play a game. I personally get bored of games that are very simmilar
Re:So nothing's changed then? (Score:3, Funny)
If it's in disrepair now, and was 'out' in 1982, of course it's the same amount of fun -- it doesn't work now and it didn't work then!
Re:So nothing's changed then? (Score:3, Interesting)
I got it wrong and made Drippy [screamingduck.com] which is more in the Tetris vein. If you look at most of the Casual game portals you won't find many games like this. There is too much decision making involved in where to put things.
With my other games Fitznik [screamingduck.com] and Fitznik 2 [screamingduck.com] I made really hard puzzles.
They also don't do so well on the casual portals. For Fitznik, by far the biggges
Re:So nothing's changed then? (Score:1)
Only 1%.... (Score:3, Insightful)
I would probably catorgorize myself as a casual gamer- I play once a week- often not at all- but I'd say I buy 5-6 games a year. I'd like to play more- but don't have time. Is this just me or are others in this same category?
Re:Only 1%.... (Score:1)
Re:Only 1%.... (Score:2)
If you play once a week or less then, yes, I would say that you're a casual gamer. But that's not all... You purchase 5-6 games a year. That makes you more than casual in my book.
While I sometimes play more than once a week or less I have purchased about 5 or 6 games in the last 5+ y
Re:Only 1%.... (Score:1)
Re:Only 1%.... (Score:2)
Games like Nintendogs just push away the casual gamer, and embrace the hardcore lifestyle, you know?
The Sims is just one of those games that turns people off. I mean, who, besides the hardcore gamer, likes to pretend they have a life?
And don't even get me started on those simple puzzle games... Nobody who's not a hardcore gamer has time to learn which blocks dissappear when!!
Negative Effects? (Score:3, Interesting)
Re:Negative Effects? (Score:1)
Re:Negative Effects? (Score:4, Insightful)
Now: s/games/[books|music|any content you want]/ and think over the benefits of indie producers again.
Re:Negative Effects? (Score:1)
Ah yes (Score:2)
Re:Negative Effects? (Score:3, Insightful)
Re:Negative Effects? (Score:2)
Uhh, hate to break it to you, but that has already happened. Mainstream consumers flock to buy the next (sport-name)(year) or (war-name)(sequel-number) while the rest of us will sift through to find the good stuff.
It's no different than music, books, TV, and movies. Crap is cheap easy to produce and enough people like it that the publishers can make money
When can I get Death Cab (PC) preload from Steam? (Score:3, Funny)
Re:When can I get Death Cab (PC) preload from Stea (Score:1)
I'm surprised (Score:4, Informative)
Re:I'm surprised (Score:3, Informative)
Re:I'm surprised (Score:2)
The 'match 3' causal games bubble happened a few years ago and has probbaly now reached its
This is great! (Score:5, Insightful)
I think a lot of us remember the days of the Atari 2600 where there were few sequels and mostly different (and sometimes weird) ideas. I felt that way about games until they started to become really commercialized in the late 90's and all we get now are rehashes because the big businesses are not willing to take risks and want steady incomes. Maybe we'll see some new games now.
Re:This is great! (Score:2)
Re:This is great! (Score:2, Insightful)
The very reason that people did not create wave after wave of FPS games is that they were not technically possible on the Commodore 64, Apple II, or Atari 800. Sure, there were some wireframe simulations of FPS exploration like Cholo, The Colony and others, but they did not move fast enough to give the visceral feelings modern hardware can (Run! Shoot! Flee!), so they just did not appeal to the mass populace.
Modern hardware now allows full First Person immersion, so w
Re:This is great! (Score:2)
Let's say I have a small game company.
"Hmm..." I think, "I can make a really cool medieval farming strategy multiplayer online game!"
So I do. Thousands of dollars and countless hours later, I publish the sucker and put it online.
In the weeks that follow, I barely cut even, even though my game, through word-of-mouth, has reached a large audience of the hardcore gaming types.
"Hmmmm... That didn't go s
Re:This is great! (Score:2)
One of my favorite games on the Atari 800 was Alternate Reality: The City, and sequel, The Dungeon
The headline.. like a tragedy (Score:2, Insightful)
Re:The headline.. like a tragedy (Score:1)
"Indie" is short for "Independent".
"Indy" is short for "Indiana was the dog's name!!!"
Re:The headline.. like a tragedy (Score:2)
Because 1% of $20.5 billion is still over $20 million. Given the low production and distribution costs of most of these small games, revenues of $100,000 would still earn major profit.
Re:The headline.. like a tragedy (Score:3, Interesting)
Re:The headline.. like a tragedy (Score:2)
Re: Inno funds, sure. But the point of the article is not about small indie game companies getting major investment. It's about small innovative companies (or individuals) who do not need that kind of startup capital to make a profit, by taking advantage of cheap distribution channels for games that appeal to the growing casual gamer market.
Re:The headline.. like a tragedy (Score:2)
If an "innovation fund" is anything like a "venture capitalist" or worse, like getting money from EA/Vivendi, then wouldn't that be what the entire concept of "scratchware" is actively TRYING to avoid? Being given money in exchange for being told you have to make $rehash_of_established_game_style
Of course, I've never heard the term "innovation fun
Re:The headline.. like a tragedy (Score:3, Interesting)
I find it interesting that people think getting 1% of a $20 billion pie is worth the effort to develop games, yet when it's pointed out that non-Windows operating systems make up, say, 6%-10% of the user base for home PCs, the response is "you can't spend that much development time/money on such a small piece of the market, it
Re:The headline.. like a tragedy (Score:2)
Voice-recognition RPG (Score:5, Interesting)
Just think of the minutes burned as the "caller" explores some world/dungeon for hours.
Re:Voice-recognition RPG (Score:2)
Character actors, line up (Score:5, Funny)
Re:Voice-recognition RPG (Score:3, Funny)
You: "Open the door."
Phone: "The door opens. Stepping inside, you see a large water tank, possibly the cooling chamber for the reactor you were sent to destroy."
You: "Place the plastic explosives on the nuclear reactor coolant controller."
Whumpf! "Hey, what the heck? Who are you guys? Why did you tackle me? What's going on?
Secret Police: "By authority of the Terrorist Wartime Powers Act, I'm taking you in! But before I
Re:Voice-recognition RPG (Score:1)
Re:Voice-recognition RPG (Score:2)
That way you could hire GMs like you would a phone-whore, and get other people playing too. You'd have to have an optional monthly-fee, though, or some people would really get into power gaming.
"I don't care how the freakin' room looks! Just give me a rundown on any monsters, treasure, or traps! No, don't pause to look at the notes! I'm not paying you $3.00 a minute to scribble on your notes and tell me about waterfalls!!"
Cripes! (Score:1)
"that increasingly includes and women is joining in the fun"
Did the submitter C&P, or did he re-type?
Yawn (Score:4, Insightful)
From the article, "Until recently, the market for electronic games was mainly young, male, and diehard."
Not at all.
Girls have outnumbered guys playing games for years and it's all games like this with companies capitalizing all along.
For once i would like to see information on how this effects more traditionally "guy" games. For instance i bet the are significantly more girls playing WoW than ever played Ultima Online despite it still being vastly a male audience. Also would like to see how girls have influced the creation of more advanced games that cater to their gender more so than their male counterparts -- such as Black and White or The Sims.
I'm not holding my breath though ;)
Re:Yawn (Score:1)
To study this phenomenon, you would first need some way to filter out all of the guys who claim to be girls in online games. And believe me, there's more than you think.
Re:Yawn (Score:2)
Re:Yawn (Score:2)
Yes, girls outnumber guys... but guys spend more money on games. So the male market, expressed as monetary values, is larger than the female market.
Several factors .... (Score:5, Insightful)
1. More homes have PCs now. Do you really think that people are not going to take advantage of all the features of a PC?
2. There is little to no social stigma left to playing PC games.
3. Lack of time in our daily lives. (When you grow up and have a family you cant spend 8 hours a day 7 days a week playing your favorite games)
This shouldn't be surpriseing if anything the casual gamer market should continue growing.
Re:Several factors .... (Score:1)
No kidding...this is why every bar nowadays has a Megatouch XL system sitting *right on the bar* near the end. I've seen this machine in small, local ethnic bars in Trenton up to the bar in a fishing lodge in Canada. And there is always someone playing it and it doesn't even look out of place anymore. Btw, know what kind of hardware is inside? I saw one boot up and it's just a 486-100 with 32 megs of RAM built into a small, indestructible
Distribution client? (Score:4, Insightful)
Does this mean that 60% of the population HAS broadband access in their homes? Or that they could have it installed if they want? I assume that it means the former, since almost everyone has cable TV by now and therefore likely access to cable internet.
I wonder what the possibilities would be for starting a Steam-like service, but instead of peddling one's own games, instead distributing inexpensive indie games in exchange for a percentage? Would many casual gamers install a client like that?
Re:Distribution client? (Score:2)
Not all cable companies offer internet. Not all homes are serviced by cable. Much of rural US can't get any form of broadband other than satellite.
Re:Distribution client? (Score:2)
It means 60% of the population has the potential to get broadband. It's debateable as to whether 60% of the US population is on the internet, let alone has broadband.
You can equate the sentence to something like "Anyone can live the American Dream(TM)!"
Re:Distribution client? (Score:2)
Downloadable casual games are reasonable even over dial up considering most don't have the massive art asset library that a mainstream game requires.
Re:Distribution client? (Score:2)
I pointed this out elsewhere in the thread, but Steam already does this.
Rag Doll Kung Fu [ragdollkungfu.com] just came out, only through Steam. RDKF is an awesome time killer.
Disclosure: I have nothing to do with said game in any way, just really, really impressed.
Re:Distribution client? (Score:2)
While this probably isn't what you had in mind, I've found Emerge to be a very nice client for installing games, both casual and not so casual. Check out http://www.gentoo-portage.com/Browse [gentoo-portage.com] and look through the various game categories. Plenty of games are availabl
A great market (Score:2, Interesting)
Best regards,
Emmanuel
--
Smash hit ball matching game for PC and Mac:
http://www.funpause.com/atlantis/ [funpause.com]
Currently #1 on Rea
It's all about puzzle games (Score:3, Interesting)
1. Low system requirements. You can port it to a freakin' Atari 2600 depending on the game, or a cell phone.
2. Takes almost no time to learn.
3. Often many puzzle games have open-ended design to expand gameplay without making hit hideously complicated.
Every time I see one of those media players with a d-pad, I always wonder if it would be possible to port Tetris, Bejweled, etc on them. oh what fun it would be to port Bejeweled to as many portable systems as possible(cell phone(done), PSP, GBA, wonderswan, GP32, Tapwave Zodiac, Ipod(wow does it need more games), GP32X, digital cameras(mame was done) and anything else I haven't mentioned).
Bejeweled for everyone!
Problem with indi games dev (Score:2, Insightful)
Old News (Score:1)
Casual gaming is a crowded market (Score:3, Insightful)
Re:Casual gaming is a crowded market (Score:2)
Oh yes, that's what everyone thinks before actually trying to make one. Just go ahead, make a Bejewelled-like game with a comparable quality in a few weeks. You'll soon be wondering where did all these months go.
As an experiment, take a look at our games, and try to guess what the development times were.
60% of Americans... (Score:3, Insightful)
Just because they have access doesn't mean they HAVE broadband, much less a computer. Please note a significant portion of American homes still do not have PC's. It really bugs me when stats are used in this way.
At this point, it's kind of like the phone I'd guess in that its only a matter of time (non-computer users dying) before it gets much closer to the entire population.
Sortasoft (Score:3, Interesting)
My first casual game Funky Farm [sortasoft.com] has been doing better than I could ever have imagined, and I'm close to finishing my 2nd casual game. If you want to check out my site.... www.sortasoft.com [sortasoft.com]
Re:Sortasoft (Score:2)
Re:Sortasoft (Score:1)
Scrabble (Score:2)
One success story and a lot of unsupported figures (Score:3)
Hmm... (Score:1)
This has a lot to do with the previous article about videogame aesthetics, in that a lot of independent developers have their own visual style. Once everything is made by the same guys, everything starts to look bad, and play worse. With indie developers, you don't have as much pressure, and a lot of games like Marathon [bungie.org] and Katamari [namco.com] have a sort of quirkiness that I find appealing.
Personally I don't think I have enough indie games. Stubbs the Zombie [stubbsthezombie.com] is looking good, though. I might get it when it comes out.
you still need a publisher (Score:1)
http://grumpygamer.com/6647684 [grumpygamer.com]
Casual gamers? (Score:2)
How many times have I read about this on Escapist? (Score:1)
http://www.escapis [escapistmagazine.com]
Casual but loaded with cash? (Score:1)
But who in the hell wants to play it at home, in their living room, on their TV? Moreover, who can afford to drop $400 on an Xbox 360 (and, if the cycle continues as it has been, an in
a Free-as-Speech Bejeweled clone! (Score:1)
Lamer. (Score:2, Insightful)
i call B.S. young, male, and diehard is where the big name publishers have been getting most of their profits, and therefore have been afraid to vary from the formula for so long. but i recall a WEALTH of great, accessible games to people of all ages and genders back in the 386 days and shortly thereafter.
remember Myst? that game you never played because it didn't have action? the one that made more money and garnere
The Ultimate Casual Game (Score:2)
Re:The Ultimate Casual Game (Score:2)
Don't become an indie developer. (Score:1)
RE: Indie game developers see big opportunity (Score:1)
Games are (Score:1)
Re:Games are (Score:2)
Bullshit.
Open source is one of the *best* sources of software reuse. You just don't see most of the reimplemented wheels in closed source. I'll bet that there are over 100 http servers on Freshmeat. I'll bet that there are many *thousands* of closed source http servers. Cross-platform co
IndieGamer forums (Score:2)
Wildlife Tycoon (Score:3, Interesting)
Re:Wildlife Tycoon (Score:2)
Re:Wildlife Tycoon (Score:1)
Indie game development is far less interesting than animals, believe me