The ESRB has has released a statement condemning the National Institute for Media and the Family's analysis of the gaming industry
and the ESRB. Specifically, the ESRB questions the group's research and bias in issuing the original damning analysis
of the ratings board. From the article: "On points where the ESRB's methodology was questioned, the ratings board said that the real reason for the relatively low number of Adults-Only titles was a publisher-level determination to modify game content to avoid the AO label, which will usually prevent a title from being carried at retail."