Microsoft's Big Bet on Online Gaming 351
Carl Bialik from the WSJ writes "The Wall Street Journal Online analyzes the prospects of the Xbox's online-gaming component. Analysts say Microsoft has spent hundreds of millions on Xbox Live, with little guarantees of returns. 'It is not clear that companies like Microsoft and Sony will be able to lure large numbers of players -- each has attracted a small fraction of users to online play with their previous consoles,' WSJ Online writes. 'The companies also must be careful about new business models for distributing games -- such as games-on-demand -- so as not to alienate game publishers, who still rely heavily on in-store sales. And games designed for multiple players have a mixed record of attracting customers.' Says analyst Michael Pachter, 'At the end of the day, we don't play games for social interaction ... We play games to escape.' Microsoft's strategy is 'absolutely flawed,' he added.""
Um (Score:2, Interesting)
I don't play games to escape anything. It's like saying "You build model boats to escape from society". That's utter bullshit. Hell, I'll go to a local computer gaming place to kick the crap out of all the people there in Counter Strike as a social interaction.
Next time someone wants to tell me why I'm playing video games, tell it to my face.
Re:Um (Score:5, Interesting)
He said the big challenge is that games have become so complex, that there are no casual gamers. That the world has been divided into two types of people: those who play games, and those who don't play games.
I see his point- I haven't played a video game in years, aside from ones that can be learned in 5 minutes. I just don't have the time to spend hours every day attaining levels and learning complex controls and commands.
Re:Um (Score:2)
In online games, you can actually lose "levels" if you play poorer that day than your average.
Re:Um (Score:2)
Pick up one of the Katamari games or Rez if you have a ps2. Both are very original (which is lacking in a lot of games these days), simple, and fun.
Re:Um (Score:2)
Time (Score:2)
I just don't have the time to spend hours every day attaining levels and learning complex controls and commands.
Didn't you used to do that?
What has changed with your priorities that now you "don't have time"?
Re:Time (Score:4, Insightful)
I used to clock at least 15 hours a week in videogames a few years back. Now that I'm married, college done and I have a full time job, I rarely put more than 5. And even though I can navigate my way through most of the hardcore stuff of today, I'm beginning to appreciate more games where the learning curve is well integrated in them and don't take forever to finish.
Re:Time (Score:2)
besides, my 1 year old is far more interesting, and challenging... i mean... i can play with blocks again!
Re:Um (Score:3, Informative)
But that invalidates his point. The fact that there ARE simple, quick games is what makes it possible for people to be casual gamers. There are literally hundreds of thousands if not millions of casual gamers. They play the occasional game on their cellphone while they're waiting in line, and they play sol.exe or bejeweled or alchemy or some other web game periodically.
Microsoft's real gamble (Score:5, Insightful)
Unfortunately, the percentage of users on XBox Live is much smaller (the numbers I hear are 10-20%). Microsoft took a big loss on the XBox. And now they are doing it again, but this time they are trying to make Live much more appealing- with the Arcade and demos and trailers, they want people to be willing to get Live even if they don't want to play any games online. If they can get the majority of XBox users to pay for Live, they can keep selling more powerful systems for losses to keep ahead on the competition.
Also unfortunately, it seems the competition have other ideas. Sony is gambling that by putting a Blu-ray player in every home, they'll make a fortune off of Blu-ray, so they're willing to sell the PS3 for an even higher loss than Microsoft ever did methinks- even if they take an overall loss on their games division, they'll take the loss and gain total control over the movie market. And Nintendo has the right idea- they said, "You know what, it's stupid to throw away money and sell for a massive loss and lose profitableness for bragging points on who has the most powerful system. We're out of this race- we'll sell a lower priced system with free online play, hundreds of downloadable classic games and a controller that gives you new ways of play. Having slightly better graphics than your competitor isn't so important anymore."
And to the above poster:
There was an interesting interview in this month's Maxim with the head game designer at Nintendo (I think that is his title, he is the guy that invented Mario Bros etc.)
He said the big challenge is that games have become so complex, that there are no casual gamers. That the world has been divided into two types of people: those who play games, and those who don't play games.
I see his point- I haven't played a video game in years, aside from ones that can be learned in 5 minutes. I just don't have the time to spend hours every day attaining levels and learning complex controls and commands.
That would be Shigeru Miyamoto. Yeah. He also said in the interview that Nintendo wanted to change all that with the Revolution controller being so intuitive and easy.
I've noticed that tendency. Games are becoming staggeringly complicated; on some Adventure games and RPG's I'll get halfway through the game before I realize what some of the items I have can be used for. There aren't many games that can be learned in five minutes, except maybe Burnout 3 (that button is accelerate, that one is brake, that on is boost, try to run into other cars, game learned!).
Re:Microsoft's real gamble (Score:3, Informative)
Re:Um (Score:4, Interesting)
Depends on the game too. I actually mis-read the title of the article at first, thinking it said something about MS using the Xbox for online gambling...which really did catch my eye.
If there were some way to do gambling online through a video game...man, THERE would sure be a huge revenue stream there. A virtual casio would be pretty cool...a Sims type world, where you can really win/lose money.
Re:Um (Score:2, Insightful)
Re:Um (Score:3, Funny)
Yes, you sound like you're very well adjusted socially.
Re:Um (Score:3, Funny)
Re:Um (Score:2, Interesting)
What the heck does a Securities analyst know about gaming? Looking at his comments, I'd say not a whole heck of a lot.
Re:Um (Score:2)
Re:Um (Score:5, Interesting)
Most hobbies are an advanced (and not necessarily bad) form of procrastination. It's a purposeful 'doing what you don't have to do' so that you don't have to think about anything that you do have to do. It's an escape. An escape from your life and your responsibilities. Playing online isn't real social interaction, even if playing multiplayer games in the same room can be.
Sorry, this is as close to "to your face" as I can get.
Re:Um (Score:3, Insightful)
Re:Um (Score:3, Insightful)
Re:Um (Score:2)
Re:Um (Score:2)
Whaaa-?
What about people who live lives of leisure, without responsibilities, without having to do anything? When they're practicing their hobby, is it something totally different than people who do have some responsibilities?
Man, I feel sorr
Re:Um (Score:2)
To spend some portion of the day avoiding thoughts of these responsibilities isn't the same as neglecting them. That would be like claiming that you've neglected your work because you've spent some time resting. However, it wouldn't be unreasonable to claim that rest is the thing you do when avoiding activity/work, or that leisure is what you do when avoiding responsibility.
And by
Re:Um (Score:3, Insightful)
1. Anything people enjoy is actually an escape from responsibility.
2. Responsibilities are things people do to live.
3. People live to enjoy life. (Beloved people, beloved works, beloved ideals, sensual & mentally sensual pleasures.)
4. So the purpose of responsibility is to help you enjoy life.
5. But there are no joys in life, merely a series of escapes from responsibility.
Thus responsibility can never fulfill it's purpose.
What's bogus here is line 1.
There is joy outside of "escape
Re:Um (Score:3, Insightful)
Well, I think most of us here are a couple of steps above the ant on the evolutionary scale. I'm not entirely sure why ants are here...
But, as for me? I live for nothing else but satisfying my pleasures. I DO live for the sake of joy. I only work because it enables me to have money to buy things and go places I enjoy. If I didn't have to work, I can ensure you that I would not....I'd spend my hours doing nothing but stuff that was fun for me.
I have responsibilit
Re:Um (Score:2, Insightful)
Playing is just another word for training. We are wired to train when we don't have pressing concerns. The only thing is that in this day and age we've replaced a ball and stick with a controller and a mouse in some cases.
This is just the way I think abo
Re:Um (Score:2)
In fact, it would be extremely harmful to be consumed with worries and responsibilities all day long. One must, at times, put-off and ignore responsibilities and worries. Some level of procrastination is necessary in order to be functional and healthy.
Re:Um (Score:3, Insightful)
I'll have to respectfully disagree with your assertion that gaming is about social interaction. I have a college degree, a job, a wife, and two small children. I don't get much gaming time but the time I do get is most definitely an escape. Don't get me wrong, I like my job and I love my family. But for an hour or so a night (usually after the kids bedtime) I get to escape.
Sometimes (okay, a lot of the time) my escape is Burnout and I get to drive like a maniac while slamming into other cars. Other times
Clearly full of it (Score:2)
At the end of the day, we don't play games for social interaction
Ummmm, no, actually, at the end of the day, I play the game I play because of the social interaction. There's a group of friends I play with and that's how I socialize with them and frankly, the only reason I stick with this game and keep paying a monthly fee is because it's how I hang out with these friends.
They don't know a damn thing about video games.
Re:Um (Score:2)
While I was reading this, I was thinking "Who's this 'we' you speak of?" when you say "We play games to escape."
Tell it to my face, buddy. Preferably after I cap yo' ass with my gat (in a multiplayer game).
Comment removed (Score:5, Insightful)
Re:This guy missed the point of online gaming . . (Score:5, Insightful)
Re:This guy missed the point of online gaming . . (Score:2)
A) There were no monthly costs, just the purchase fee
B) You could still play the game in single-player mode (with the same character) if the company pulls the plug.
Re:This guy missed the point of online gaming . . (Score:3, Informative)
Re:This guy missed the point of online gaming . . (Score:2)
I play on-line shooters like ET and BF2 because real people do indeed add tactical depth (plus the smack-talk is more satisfying), but for RPGS, I'm solo only because 1) no monthly fees, 2) "emergent" online play is used as an excuse by the developers to avoid having story and content, 3) online RPGs have all converged to the same thing, and 4) I play when I feel like it, I don't want to wait around for a
Re:This guy missed the point of online gaming . . (Score:3, Interesting)
It was sometime in the early 80's when I played two games regularly - Ultima III and Quest for Sorcery. Ultima III is easy enough to understand / look up. Quest for Sorcery was a multi-player text adventure ran on Major BBS systems (the system I played on had 8 lines). Quest had no stats - your ability to interact within the world (and even combat other players) was entirely based on your knowl
Re:This guy missed the point of online gaming . . (Score:2)
Quite true (Score:3, Insightful)
Also, for many people social interaction is not an insignificant part of online gaming. I left a guild in World of Warcraft because it became in essence a big support group. Not what I was after, but there were plenty of people who liked it that way.
All I have to say to this idiot author is "Bl
Re:This guy missed the point of online gaming . . (Score:2)
I don't have any examples available because I'm not actually a gamer (it's the social interaction aspects of this story that interest me), but aren't there a lot of free web sites that promise to bring gamers together? Why pay $50 a year for this?
D
Re:This guy missed the point of online gaming . . (Score:3, Insightful)
The problem lies in the skill level of "me" and "you". Battlefield2 not only had a steep learning curve for the game itself, but I got on a couple of months after launch and I was faced with guys that were very difficult to beat. I got creamed left an
Re: (Score:2)
Re:This guy missed the point of online gaming . . (Score:2)
This was nearly the same thought that occurred to me when I read the OP. There is very little that I find alluring, at all, about online gaming primarily *because* of the people who play online games. I realize that I am generalizing, to some extent, but to say that online gaming is a level playing field where all participants have the same chance of victory is just wishful thinking. Cheats, cheats, cheats and sore losers who drop connection before end-game.
Re:This guy missed the point of online gaming . . (Score:3, Interesting)
Re: (Score:2)
We don't play games for social interaction ... (Score:2, Insightful)
Tell this to Blizzard (Score:4, Insightful)
MOD UP (Score:2)
Costs (Score:2)
The company has spent hundreds of millions of dollars on its online service, Xbox Live, analysts say.
I'm not sure how they spent such a large budget, considering what they have built. Skype and Flickr for example were each built for a small fraction of that.
Re:Costs (Score:2)
Re:Costs (Score:2)
Plus, on launch day xbox live needs to be damn well test
Gaming is often a social act (Score:5, Insightful)
Re:Gaming is often a social act (Score:3, Insightful)
Playing single player versions of games are fun and a good way to learn the game and storyline. However, it can only take you so far once you complete the game. Not to mention after playing the game for a pe
Re:Gaming is often a social act (Score:2, Insightful)
Look at it this way:
Single player gaming is like reading a book. The experience is entirely your own and no one else messes with it; if you want to be the 'death dealing priest' no one yells at you "heal me you nub!" because it is your world (and your rules).
Local Multiplayer is like watching TV (in particular a sporting event) with a group of close friends; you share the ex
Online games risky? (Score:2, Insightful)
Right. No money to be made in the online gaming market.
PC vs. Console (Score:2)
I think microsoft will be successful but the
Re:PC vs. Console (Score:3, Insightful)
In my experience, the vast majority of consoles in family homes are hooked up to the biggest TV set in the household, be it in the living room or family room/den. These are generally shared, communal spaces, with competition for screen time an issue (whether it be for watching cable TV, a Tivo'ed program, or console playing). The joysticks are the input devices that games are built around, which allow for
I play games for social interaction. (Score:5, Insightful)
If people don't play games for social interaction, why is the chat screen constantly rolling on most multiplayer games? Why do people join clans/guilds/etc? How do you organize a 40 person raid on an imaginary dungeon? I can't get 40 people together in real life, but I can in a game. And that's not about social interaction?
Re:I play games for social interaction. (Score:2, Insightful)
If people don't play games for social interaction, why is the chat screen constantly rolling on most multiplayer games?
People like to talk trash, clearleh.
How do you organize a 40 person raid on an imaginary dungeon? I can't get 40 people together in real life, but I can in a game. And that's not about social interaction?
It's all about the phat lewtz!
Re:I play games for social interaction. (Score:2)
Think Charity events (runs, walks, etc), religious functions, social clubs...
The words "guild" and "clan" were in use long before video games...and it's way better (yes, this is a moral/ethical judgement and is very subjective...sue me) to be for something than against.
Microsoft Wallet (Score:3, Insightful)
I've said before, I'm concerned about Microsoft's huge push into "online" with the new 360 console. Its way too soon, and they seem to be trying to tie everything about Xbox into the "Live" service. If it isn't already obvious, this is Microsoft's attempted way of extracting monthly revenue out of their customers. You can see it in the way they are now re-attempting to push web services like Office Live and .NET.
Microsoft wants that monthly charge, from everybody. But they are pushing way too hard with this generation of console, especially since they never garnered more than 10% or so of original Xbox players. We should rename Live to MS Wallet, or more specifically MS Hand In Your Wallet.
Lay off the MS bashing (Score:2)
Re:Microsoft Wallet (Score:2)
Oh. dear. I had no idea.
How awful.
I quit... Do you hear me, Gates? I QUIT!!!
Taking money from customers - what will we think of next?
"You can see it in the way they are now re-attempting to push web services like Office Live and
Uh...
"...they are pushing way too hard with this gener
Social gaming... (Score:5, Insightful)
When not on live, they also browse MySpace and usually are chatting with IM clients. Yes, they get outside plenty. When you live up north (northern hemisphere) and it gets dark less than an hour after school gets out, going outside to play isn't an attractive option.
Instead of having to have multiple phone lines, or even cell phones for the kids, they all chat with friends -- local and long distance -- via XBox Live & IM.
Microsoft is spot on and when looking at new consoles next year, the question will be does the PS3 and Revolution have a good online community and voice chat? If not, XBox 360 it will be.
-Charles
Re:Social gaming... (Score:3, Insightful)
No one really knows how many people were on xbox live with the original console. And anything as far as information gathered on it was little more than speculation, as Microsoft (like many others) did not release subscription numbers as far as I can remember.
Secondly, the "big push" is indee
Re:Social gaming... (Score:3, Interesting)
$100 per month if it includes the broadband ISP charges. $200 if it also included telephone and cable TV w/DVR capabilities.
That's about what I'm paying now for cable TV, cable internet, 3 x X-Box Live accounts and VoIP thru Packet8.
I'm investigating running my own TeamSpeak server and possibly dropping the X-Box Live accounts. America's Army is better on PC (Linux!) than X-Box. Call of Duty 2 is excellent on PC (Wind
Some of us don't care for online gaming (Score:2, Insightful)
I guess that's just me. I like to escape from the Real World (TM) when I play a game and get im
Re:Some of us don't care for online gaming (Score:2)
Yes, this is very true. I got into FPS's with Goldeneye for N64, playing with 3 other friends.
The problem is that you can't always find time to get everyone over to one physical location to play a game, even if all of your friends can play at the same time. Online gaming solves this problem as you get to play with your friends (and perhaps new friends), without
Re:Some of us don't care for online gaming (Score:2)
I'm aware of a full screen, but in my priorities, being physically next to my friends > having a full screen. Yeah, the sniper part is fun. We'd stare at each other's quadrant of the screen to find out where they are and try to zap t
MMO's (Score:2)
Re:Some of us don't care for online gaming (Score:2)
Analyst on drugs (Score:3, Insightful)
Wow, this "analyst" just shredded his credibility with that whopper. He is obviously extrapolating HIS gaming experience to EVERYONE. Blanket generalizations are almost always wrong. He should probably buy a copy of WOW, Battlefield etc, install a copy of vent and come to grips with the fact that millions of people are playing games precisely FOR THE SOCIAL INTERACTION.
Its a simple fact of life that AI's in games are still generally weak and playing against a computer quickly gets old. There is way more satisfaction of beating other human beings than in beating a mediocre AI.
The sweet deal about games like WOW are they are a constant revenue stream of people paying monthly subscriptions versus the boom or bust cycle of sell a box in the store, get a bunch of revenue and then go dry for years while you develop the next one. This is the dream revenue model for companies like Microsoft because it pleases Wall Street to have consistent revenue streams... if your game doesn't suck.
Re:Analyst on drugs (Score:3, Funny)
No they're not.
I think I have a new sig (Score:2)
Re:Analyst on drugs (Score:2)
Yours is an exception, I suppose
"Wow, this 'analyst' just shredded his credibility with that whopper."
Agreed. The thing that I don't understand from TFA is just how it is that he's supposed to know anything about what gamers want. In other words, how is he an authority? If there was a bio, I missed it.
I'd also be interested in seeing the data he consulted to arrive at that opinion. It sounds a bit more like armchair psychology to me than an informed, numb
I see what he is saying (Score:3, Interesting)
The difference is subtle but there. When I game, the chatting, etc is pertinent only for the game. If I want to meet new ppl or find a date, I go elsewhere. Taking my online gaming and trying to make it a "social interaction" *IS* the wrong approach.
And I think that is what he is talking about here.
Re:I see what he is saying (Score:2)
That's a pretty heavy statement, and I haven't seen a convincing argument in favor of it (certainly not from the article).
While the social interaction might not appeal to *you*, it clearly appeals to others. I've been spending a couple hours each night on Xbox Live, and I'm amazed at the number of people who just want to start conversations while racing around in PGR3. It's odd, to be sure, when you meet up with s
I love it. Test your assumptions with games. (Score:3, Interesting)
Next you're going to see an application "Office 360" that replaces your computer desktop and only allows you to do your desktop job... one ap at a time.
Brilliant.
An interesting question (Score:5, Interesting)
Further, WoW/other MMORPGs and the Battlefield series I think offer some of THE most intense gaming available in any form, anywhere. No console solo or online game or PC game can really touch the intensity and complexity of these games. (and the difficulty level, especially in Battlefield. Even n00bs shoot me down and gun me down every 5-10 kills I get, which is a far harder game that most solo ones)
But the regular public, the joes on the streets who buy game consoles by the millions and make up the "average", fat, T.V. watching, braindead gameplay game playing, Geography ignorant, stereotyping and racially biased, Americans? Who the hell knows what sort of trash they'll really buy. Unfortunatly for us, they make up the real market that Microsoft needs to make money from, and it seems that Microsoft, composed mostly of top C.S. graduates, thinks more like we do.
Re:An interesting question (Score:2)
Course, *cough*, I have blown a lot more than 15 bucks on graphics cards I didn't really
Re:An interesting question (Score:2)
Err.. she's kinda homely. I mean her body is okay but her face is nothing to write home abo
Re:An interesting question (Score:2)
Michael Pachter is wrong (Score:2, Interesting)
I personally play ONLY games against/with real people like Counter-Strike multiplayer,
single-player is not for me, playing against "bots" is a dead-end play, I never play single player games.
Online gamming is the next logical step. Microsoft is on the right track.
They make money on the need to compete (Score:2, Insightful)
Social Interaction vs Gaming (Score:2, Insightful)
Second, the terrifying success of WoW, Everquest, CoH, etc. would suggest that games with some basis in social interaction are actually mind bogglingly popular.
Also, as a vapid generalisation, you tend to see women playing games with some degree of focus on social interaction. (I was going to u
Re:Social Interaction vs Gaming (Score:2)
Exactly, and The Sims: Online was a horrid failure because of the "doll principle."
Not Necessarily (Score:2)
Not Necessarily. Especially when you take into consideration the PvP focus of WoW (and EQ, if you are playing on the PVP servers). Havent played CoH so I can't comment on it. I'm a highly antisocial gamer, I play all my MMO's prettymuch solo save for any real-life friends that I know are playing. MMO's are about dominance especially now with WoW
Multiplayer (Score:2)
Yes! (Score:2)
at last, a validation of my dislike for online gaming. i'm inherently antisocial, and absolutely game to escape.
XBL (Score:2, Funny)
It's all about the Multiplayer (Score:2)
Sure console players are a little behind the curve, but they always are. Now that Xbox live has given them a taste of the good life, single-player console games will start to rapidly lose their draw.
Online play is doomed, dooooomed, I say (Score:2)
Yeah, if you focus on online play you'll only end up with an itty-bitty niche market. An online game might have to struggle with a measely 5 million players [blizzard.com]. Truly online gaming is doomed.
One can make many reasonable arguments against Microsofts investment. I do agree that single player games will continue to be a major force. But online play can cre
Clueless (Score:2)
It's about a new market (Score:2)
The people who currently play online games don't need convincing to play online games, are relatively few in number (compared with computer users who don't play online games) and the market is crowed. What MS and everyone else wants is to snare the people who don't currently play online games, and it's a fairly good bet that continuing to offer the same sort of games that have failed to interest them so far is not going to suddenly start to interest them in the near future. Increased social interaction is o
gaming family? (Score:2)
Flawed? (Score:2)
Blizzard has 5 million customers paying $15 per month for a very minimal development cost.
SOE had 500K to 1 million players paying $12 for EQ for a very minimal investment. SOE also had 6-7 expansions during that period at $20-40 per.
Project Entropia is merging online and real world economies into a solid revenue stream of in-game virtual product for real dollars.
IGN and many oth
Very shortsighted (Score:3, Insightful)
If you had told me when I was a kid that I should be chatting with friends through VOIP while playing Space Quest, I don't think I would have given you the time of day. In fact, I'd probably try to urinate on you or something. It just wasn't part of my world.
Now, though, kids spent a *lot* of time getting together online - through IM, myspace, games, and other technologies. It's a fact of life for them, and it's only going to grow for the coming generations.
To say that the strategy is "Absolutely flawed" is to look at one segment of the gaming population without considering where *everything* is trending, and that's toward online activity.
I've seen a lot of arguments here of the "Well, I don't like the idea, so it must suck dog balls" variety, but you have to remember that there is a universe outside your own - there are plenty of people who *do* live huge chunks of their social lives through online interactions.
Here's a great example.. (Score:3, Insightful)
eh, don't make so much out of it... (Score:3, Interesting)
The stuff they did is just an extension of that. Once you can download code and content, why not put some stuff up for free publicity? Once you already sell "track packs" (see PGR2 on Xbox), why not sell entire micro games?
You're gonna want to update the "BIOS" on the machine to thwart modchips anyway...
All this came more by necessity than anything else, and so I fully expect you'll see similar stuff from Sony, who isn't otherwise known for being keen on online. Heck, they'll have to send out patches to fix their BluRay video player ability, since it's going to be just about the first one of its kind and complex as heck (it uses Java!).
We also expect Nintendo is going to do this too, since they said the "Revolution will be infinitely backwards-compatible". They meant that it will play NES, SNES and N64 games. Well, it doesn't have 3 cartridge slots on it, so where will the game ROM images come from? Answer, they'll sell them to you again over the internet.
It's just business in today's world. MS isn't really striking out much or taking much of a gamble.
If it's in WSJ, it's a marketing trigger word. (Score:3, Funny)
It's kind of like how Real Estate agents describe shitty houses: Clean Home, Great Schools!
There's ton's of codewords out there folks. The fun thing, is outing them!
Re: (Score:2)