eldavojohn wrote to mention that, via Joystiq
, he read an article over at BusinessWeek that indicates Microsoft may be working on a portable media device
. The article states that, if they are, they're not just going after the iPod. The plan would include a way to leverage a powerful part of the Microsoft empire: games. From the article: "Microsoft would probably use the Xbox brand to market the gadget. 'I think the brand is an opportunity,' Moore says. True, perhaps, but also risky. If the new device comes with the Xbox brand, most consumers will view it as a game player, like Sony's PlayStation Portable. That might limit its appeal, since the portable gaming market is much smaller than the one for digital media."
A funny comment, considering the success of the DS.