Next Generation is reporting on an ESA study indicating that something like 35% of parents play games
. Most of them play with their kids, and a large percentage say that gaming together knits their family closer together. From the article: "'The data provides further evidence dispelling the myth that game playing is dominated by teens and single twenty-somethings,' said Doug Lowenstein, ESA president. 'It tells us that parents see games both as an enjoyable activity on their own, and one that allows them to engage with their children as well.'"