Valve Pens In-Game Ad Deal for Counter-Strike 113
Making the (now fondly remembered) Subway Counter-Strike ads a reality, Valve has inked a deal with the content pusher IGA. An article at GamesIndustry states that this may be the biggest in-game ad deal ever, as this still insanely popular title racks up something like '5 billion player-minutes each month' From the article: "'As the world's premier online action game, Counter-Strike's player minutes exceed its closest competitor by more than 100 per cent,' said Doug Lombardi, marketing director for Valve. 'Additionally, Counter-Strike rivals many of the current top ten watched shows on American televisions. For instance, a top ranked, one hour, weekly program garners 20 million viewers and results in approximately 4.8 billion viewer minutes per month. Conversely, Counter-Strike generates over 5 billion player minutes in the same period of time. And, nobody fast-forwards through any part of Counter-Strike,' added Lombardi."
Heh. Nice. (Score:2, Funny)
Wait for it... (Score:2, Funny)
You've won free extra olives on your next Meatball SUB from Subway!!
we now return you to your regularly scheduled championship match.
While your looking at the scoreboard another WORD FROM OUR SPONSORS..., pick up your copy of Half-Life 3: Ad Nausem while supplies last.
I am so glad I lost interest in online gaming.
Re:Oh.. (Score:3, Funny)