Valve Pens In-Game Ad Deal for Counter-Strike 113
Making the (now fondly remembered) Subway Counter-Strike ads a reality, Valve has inked a deal with the content pusher IGA. An article at GamesIndustry states that this may be the biggest in-game ad deal ever, as this still insanely popular title racks up something like '5 billion player-minutes each month' From the article: "'As the world's premier online action game, Counter-Strike's player minutes exceed its closest competitor by more than 100 per cent,' said Doug Lombardi, marketing director for Valve. 'Additionally, Counter-Strike rivals many of the current top ten watched shows on American televisions. For instance, a top ranked, one hour, weekly program garners 20 million viewers and results in approximately 4.8 billion viewer minutes per month. Conversely, Counter-Strike generates over 5 billion player minutes in the same period of time. And, nobody fast-forwards through any part of Counter-Strike,' added Lombardi."
Oh...goodie! (Score:5, Informative)
Your money's vanished (Score:3, Informative)
I've actually been all for Steam, but only because it's generally meant good things so far. If they actually start making these inescapable -- putting them in the middle of classic maps like Dust -- well, under ordinary circumstances, no one would upgrade, but this is Steam, so you don't have that choice.
Guess I should've listened to "power corrupts"...