Via GamePolitics, which has commentary of its own on the situation, a report on the Destructoid site pointing out a new, harsher penalty for GameStop employees that sell M-Rated games to minors. To be blunt: they're fired. Not only that but their managers are fired too, for failing to keep an eye on them. This new policy was set down last week in a conference call, which also warned that 'secret shopper' sub-17-year-olds would be trying to keep game store employees on their toes. The article quotes statistics from the ESRB saying that the M-rated policy has, in the past, only been enforced 65% of the time. I would imagine this will work to fix that.