GamesIndustry.biz reports that Sony has officially dropped the PSP price here in the US. Other markets will have to wait and see about a reduction in cost, but stores are already selling the portable console for $169.99, down from $199.99. "When asked if Sony has any plans to cut the price in Europe the spokesperson replied, 'We have no announcements to make about the PSP in the European market at this time.' The PSP competes in the handheld market with the Nintendo DS Lite, which has a lower price point of USD 129.99 / GBP 99.99. Last month Nintendo announced that more than 3 million DS units have now been sold in the UK, securing Nintendo a 68 per cent share of the market. "