Sony Online Entertainment this week stated they'd have a 'new announcement' on Friday at their annual Fan Faire player event. SOE President John Smedley addressed the assembled players, revealing an in-game trading card game that's to be rolled out to players of EverQuest and EverQuest 2 sometime before the end of the month. The game was developed by the SOE-Denver studio, the same folks who made online TCGs out of Pirates! and Stargate. Gamespot reports: "All current EQ and EQ2 players will initially receive a starter deck, and additional booster packs can be purchased with real-world cash. However, those wishing not to spend any extra money will be happy to know that booster packs can also be acquired as loot off of boss mobs in both games, and the game will be free of charge to play. Of further note, the game will feature loot cards that can be redeemed for in-game items for players' characters. SOE plans to offer substantial support for the product, including in-game tournaments, card trading, a unique user interface, and deck-building functionality."