Study Finds That 'M'-Rated Games Sell Best 107
Gamasutra is reporting on information from a new research firm called Electronic Entertainment Design and Research, which has recently released a number of papers looking into trends in the gaming industry. One (perhaps surprising) finding: M-rated titles sell better than any other rating group. "The study, titled 'Console Intelligence Brief 2007' examines the PlayStation 3, Wii and Xbox 360 since each consoles' release through June 1, 2007, and comprises some 219 retail and 187 downloadable games made available on the new platforms, examined by genre, ESRB rating, gross sales in the United States, MetaCritic scores, online functionalities, multiplayer capability and other core game features. Among the sample results made available, the study found that critics' favorite list and the blockbuster charts have a lot in common, with highly-rated titles selling up to five times better than titles with lower scoring reviews. Despite online connectivity being a marketing cornerstone for all new consoles, the study concluded that 45 percent of retail games are not utilizing it in any way -- 98 percent of Nintendo Wii games have no online functionality at all."
There is a good reason. (Score:1, Troll)
The best games are M.
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Re:There is a good reason. (Score:4, Insightful)
In the 20-30 range, all of the ones made in 2000 or later are M rated games, except burnout 3.
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I recently played through Tomb Raider Anniversary with the commentary on. I had forgotten that, in the original Tomb Raider, if Lara would fall atop spikes she would be impaled upon them. It wasn't until the commentary mentioned that they weren't allowed to do it in the remake and keep the rating they needed for the target audience.
Developers of M games don't have their hands tied like those targeting younger audiences. Then again, t
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No, but it does preclude it from having an 'M' rating since many were made before the ESRB even existed.
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I think we're just
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Few of the best selling games of all time [wikipedia.org] are M rated, and few of those are even on that list of top 100 games - probably because most good sellers appeal to casual gamers - games like Super Mario Bros, Super Mario World, Tetris, Pokemon Red, Blue and Green, the Sims, etc. GTA is the only real franchise that breaks that trend.
What this says to m
Of course they do (Score:4, Insightful)
Comment removed (Score:5, Insightful)
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...And how many games on the Wii are rated M? None.
Interesting...
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--Violent games were around long before the ESRB ratings
--FPS's are, and have been for a while, the most commonly-produced type of game. Which means that, all other things being equal, more big hits will be FPS's
--The games that are the best-funded and best-hyped (aside from the more recent phenomenon of MMORPGs) are FPS's
--New graphics technology tends to first appear in FPSes
--What red-blooded 16-30-year-old male wouldn't like to run around, blowing e
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This study is flawed from the start.
It's analyzing the US market for only PS3, Wii and Xbox 360.
The XBox 360 is out for 1 year more than the other two, and has the bigger marketshare in the US for now.
Besides, the best XBox 360 games and sales are shooters.
All of this is very convenient for the study, when the result is skewed by the fact that the XBox 360 is a hardcore console, in the sense that it caters very well to the tastes of US reviewers, which are very limited tastes.
I can't he
Try another gamble (Score:4, Insightful)
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Unfortunately, there is a catch-22 with AO games. Publishers know they won't be able to sell or advertise them much, so they're not willing to take much risk with them. This means AO games will be low budget affairs that will tend to suck. This r
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So let them sell them to website retailers or even directly. The web allows many more gaming products to be promoted through word-of-mouth, blogs, gaming sites, etc.
This means AO games will be low budget affairs that will tend to suck. This reinforce
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I wonder though, why don't store sell them? I might understand Walmart's excuse for not selling adult stuff, but about game shops like EBGames and such? They're already asking for ID (or at least, they do over here) when they sell a M-rated game, w
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And what keeps those very same employees from screwing up with M-rated titles?
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But because M rated titles are such a large segment of gaming, the rewards are so huge that it will pay for the losses due to fines and lawsuits. EBGames makes so much money from selling M games that it easily is worth a few lawsuits once in a while.
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Can you imagine them letting the kids run as freely or as often, if EB started carrying AO titles? Or, in the case of some parents, do you think they'd even let their kids be in the store? Especially if the AO titles aren't kept behind the counter, totally out of view. And if it's out of view entirely, the three mouth-breathers who read about it on the interweb and DIDN'T
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That's what I meant. When GTA got re-rated AO, why did it get pulled off the shelves? It's the same game, and as you mentionned, parents won't care more. Manhunt 2 might be rated AO, but Rockstar might try to get it M. It will still be the same game, and only details will change between M and AO. I can't understand the AO not being available.
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Personal Computer, Politically Correct... (Score:2)
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Basically making AO the NC-17 of the game industry and making a new X rating? Look how well that worked for NC-17 movies.
No, that's different. R wasn't stigmatized before NC-17 was created. NC-17 inherited stigma from X (not an official MPAA rating). An official ESRB rating higher than AO would clean up AO.
An unofficial non-ESRB rating similar to movies' X might also have lifted stigma from AO if not for the NC-17 experiment serving as a counter-example.
Seriously (since PC as Prurient Content should have been an obvious joke about Political Correctness), an official ESRB rating that restricted games under it to ages 21 or
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Let's Explore that...shall we? (Score:2)
Let's be realistic, in the adult movie world, "character development" means "he needs a fluffer".
With this in mind, do you really imagine that AO rated games will be heralded for thier "clever design" and "stunning game play"? Do we really want to see the AO equi
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More recently, Shortbus was really good, with a plot and tons of character devlopment.
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Only because that's how Americans WANT it. In Japan, 'eroge' (erotic games) are extremely popular, and run from plotless, pointless animated pornography to absolutely epic (and often well-written) storylines that occasionally have graphic sexuality, but take longer to read through than a full length novel.
It's not that a game like that COULDN'T be successful, but I suspect it would take a while for the American
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Depends on what you consider to be an adult movie.
If you're just talking about porn, then no.
If you're including movies aimed at adults, even if you're not counting the rated-R and only including NC-17, then yes, I've seen quite a few excellent "adult" movies.
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Last time I looked that is exactly what happened with Fahrenheit and GTA:SA.
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It's that last part that's the
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The market might be more open to AO content if "Adult Content" meant something more to the game developer than pornographic sex and violence.
Rockstar's Manhunt 2 was nothing more than a late attempt to cash in on the success of torture porn [wikipedia.org] flicks like Saw and Hostel - box office poison this past summer.
Money driven (Score:1)
M is the new PG-13 (Score:2, Insightful)
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Drop the rating "score". (Score:4, Insightful)
That's lazy parenting.
If you really don't want your child to see violence, read the actual comments that come with the rating and see what is meant by "violence". Or, gee, watch the movie yourself before deciding whether to show it to your kids.
Maybe if parents (and kids!) were made to actually evaluate the content used, we wouldn't have every game out there deliberately trying for an M, just as every movie tries for PG-13. This means, for example, tweaking a movie to have just a little more violence and a little less sex to fit into that rating.
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Many parents use the 'no R-rated movies for the preteen' as a good baseline for their decisions. If the kid hears about a movie he thinks he's old enough for, he asks his parents and they make a decision (by watching the movie themselves, reading reviews, by reading the 'graphic rape' MPAA tag, or what-have-you).
In your proposed ideology, one thing is necessary; the parents have to filter everything their child wants to see. Now I don't know about you, but w
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I kinda miss games like Commando Libya. So simple, yet so fun. I don't
Lazy Parenting? (Score:2)
The entire point of having a ratings system is that so you can make a snap judgement about the likely content of a movie, without actually having to see the movie. With the rating system, you can browse the list of 12 shows at the movie theatr
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On a serious note, though, I wouldn't mind if more movies were like the Incredibles (which suggests, in a wink-and-a-nod way that goes WAY over the heads of the younguns in the audience, that marriage is sexy).
Probably a good reason for this (Score:5, Insightful)
Another factor is probably young children perceiving these games as 'mature' and that playing them will make them more grown-up. I don't know how much weight this theory holds, but I've heard it used before and don't find it as hard to accept. There might also be the allure of playing a game that you're 'not supposed to' play because it might be too much for you to handle. Curiosity has probably gotten more people to look at goatse (or something else described as incredibly sick), moreso than any actual attraction to such images. Of course, I don't think younger children have as much disposable income to puchase these games directly, but their parents probably do.
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Of course, there are great games without that level of vio
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Now, it's NOT that I like blood and gore. Overall, I'd rather prefer that it's NOT in a game. I also don't need girl's bouncing around with obviously unnaturally exaggerated anatomies. But when I plug in the latest and greatest RPG and am faced with talking cats, 15 year olds with super powers saving the world, and
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Games are too expensive. (Score:2)
Duh! (Score:4, Funny)
Jack Thompson is gonna have a busy week spewing BS.
mod parent up as funny! (Score:1)
People older than 17... (Score:1)
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Online gaming (Score:2)
Can't speak for next-gen consoles but my limited experience of PC online gaming was a complete let down. The major reason being that the team deathmatch type games are really teamy at all.
You start the game and everyone runs off in different directions - the only thing th
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Sounds to me like you should look into joining a clan...
The thing is that not all of us are so inclined. And while the existence of clans has created a great environment for those who choose to participate in them, for those of us who do not it makes the online component of many games worthless; what team of random strangers stands a chance against an organised clan, regardless of the game?
This has led to many people like me totally abandoning online gaming, even though it should be something I like.
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In my house they are calld M for man games (Score:5, Funny)
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Yea and .. (Score:1)
Let's name off a few "big-seller" franchises:
Xbox360 - Gears of War, Halo, Bioshock, Crackdown
PS3 - Resistance, Lair (yea they didn't sell, but bear with me)
Wii - Mario, Zelda, Metroid
Aside from Nintendo 1st-party, almost every big-selling has been rated M. Also, look at marketing dollars, most all spent on M-rated games. Microsoft and Sony push M-rated titles, publishers push M-rated titles, so that's what sells.
The only franchises that sell that aren't M-rat
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PS3 Sales (Score:2)
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Variable Content (Score:2)
I say that the industry is failing to exploit the biggest strength of a video game - on the fly decision making. Most games could support a variable level of sex, or gore, or profanity, or whatever without a lot of additional effort.
Yes, sometimes it's an integral part of the gameplay, but just as often it's not. I say that for every game where turning off decapitation would scr
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M vs. PG13 (Score:3, Insightful)
Similarly, how many "R" movies, with the addition of the simple mechanic of "Press A to continue", would be reclassified as "AO" rather than "M"?
The problem with Standards is that everybody has their own.
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1. Smoking
2. Drinking
3. Underage drinking
4. Mild violence
5. Mild racism
6. Suggestive themes
And for the love of God that film has a scene with an eight year old boy in his underwear!
The ESRB would have a field day with this movie. The MPAA should have made this at least rate
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The MPAA is SO professional.
The ESRB rating system is flawed (Score:1)
Article (Score:2)
Spin (Score:2)
Spin: Well, duh, studies have also shown that the vast majority of gamers are adults, and that the average age of gamers continues to rise. It isn't shocking that adult gamers might purchase content catered to a mature audience.
Spin: In addition to trying to get Bush to testify, Thompson will now subpoena The Pope, Nolan Bushnell, and Big Bird
Re:No shit? (Score:4, Informative)
Are we still really propagating the falsehood that most gamers are "pimply teenagers"?
The gamer demographic is expanding beyond its core young male audience to include more women and older adults, and video games in general are becoming far more pervasive as the medium approaches mass market status, according to a Benchmark study released Thursday by Nielsen Entertainment's Interactive Group.
The results of the study may go along way toward diminishing the gamer geek stereotype. Among the more eye-opening statistics: nearly 40 percent of gamers are female, and nearly a quarter of gamers are over the age of 40.
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1000873991 [mediaweek.com]
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I don't think an "Office Space" game where you sit in a cube all day doing Y2K conversions would sell well.
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http://www.amazon.com/Mumbo-Jumbo-The-Office/dp/B000P0DOE4/ref=sr_1_9/103-5655588-2508603?ie=UTF8&s=videogames&qid=1189528491&sr=1-9 [amazon.com]
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