It started as a rumour post on Kotaku and a Penny Arcade comic strip: reviewer Jeff Gerstmann was fired from the gaming news site Gamespot for giving the co-op action title Kane and Lynch a low score, and snarking on the game in the review. The catch? The firing was dictated by games publisher Eidos, who didn't appreciate the veteran reviewer's tone in the piece. Their ad campaign (spread across the entirety of the Gamespot site) may have been used as a bargaining tool of some kind. Joystiq has a lengthy, detailed summary of this event and its implications, which is no longer technically a rumour. Gerstmann confirmed to the blog that he has been let go from the C|Net-affiliated site, but as of right now can't talk about the details. "The ramifications of the story, if true, are huge. Readers should fairly expect there to be an inviolable firewall between advertising and editorial in journalism, and game journalism (yes, that includes "just reviews") is no different. While our industry has had its fair share of accusations of impropriety, nothing so far has been proven beyond a shadow of a doubt. Giving a publisher the power to fire a senior editor is a line no outlet should be willing to cross." Update: 11/30 17:40 GMT by Z : The Joystiq story continues to be updated, and Tycho has put up what the PA guys heard about the tale in text. Joystiq also has an additional post about the story, with a brief (noncommittal) response from Gamespot.