00_NOP writes "Dreamcast lovers' hopes were raised earlier this month when it came to light that Sega had extended trade mark protection on the console's name. But hopes have now been dashed that we'll ever see another Dreamcast console, as even GameDaily's optimistic take on Sega's motivation makes clear. 'SEGA has no plans to get back into the hardware business, but we also want to protect our past and current brands. The trademark application was filed to protect our current and potential future use of the word DREAMCAST and to prevent other parties from using it in a way that could be confused or linked with SEGA.'"
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