With Call of Duty: World at War set to hit store shelves this November, Activision has been making plans to monetize the online component of the game. "Infinity Ward-developed CoD4 has paid downloadable maps available on digital storefronts, but with CoD5, developed by Activision studio Treyarch, downloadable content will be a considerably bigger priority. Griffith added that Activision 'plans to increase online monetization' with CoD5, offering '3x the amount of content available for download and premium content called Day One Advantage.'" Activision also announced that for Call of Duty 6 they will be going back to Infinity Ward for development, the company who developed the first, second, and fourth offerings in the series. Treyarch made the third and fifth installments.