Frank Gibeau, label president for EA Games, recently spoke with Develop about the publisher's long term development strategy. Gibeau thinks developing major games without multiplayer modes is a passing fad: "...it’s not only about multiplayer, it’s about being connected. I firmly believe that the way the products we have are going, they need to be connected online. ... I volunteer you to speak to EA’s studio heads; they’ll tell you the same thing. They’re very comfortable moving the discussion towards how we make connected gameplay – be it co-operative or multiplayer or online services – as opposed to fire-and-forget, packaged goods only, single-player, 25-hours-and you’re out. I think that model is finished. Online is where the innovation and the action [are] at."