Electronic Arts used their E3 press conference to show off a number of upcoming games and provide release dates for a few of them. BioWare's Mass Effect 3 is due out March 6th, 2012, at which time Commander Shepherd will return to defend earth from the Reapers. Battlefield 3 is closer to launch, currently planned for October 26th, with a beta in September. Some new video clips of the game are available. Star Wars: The Old Republic got impressive new trailers, but not many hard details (though they did talk about raiding not long ago). Gamespot's liveblog of the event has more information about the various presentations, including snippets on Need for Speed: The Run, FIFA 12, The Sims Social for Facebook, and Curt Shilling's Kingdoms of Amalur: Reckoning, which is planned for next year.