Ubisoft made headlines a couple days ago for bringing back their restrictive DRM
for an upcoming racing game. Speaking with PCGamer in response to the overwhelmingly negative feedback to this news, a Ubisoft representative said the company has seen "a clear reduction in piracy of our titles which required a persistent online connection," adding, "from that point of view the requirement is a success
." One wonders how they measured this, and how they compare it to sales lost due to the bad press it's generated.