A few months ago we discussed an uproar in the EVE Online community
over CCP Games' implementation of microtransactions within the game. Hilmar Pétursson, the company's CEO, recently posted a lengthy apology
and an explanation of their thought process, which he admits was "wrong." Now, at GDC Online, CCP has gone into further detail about the lessons they've learned from the fiasco
"Of the eight original items, Cockerill said all but one was in the mid- to high-tier price range. Players naturally assumed the lower-tier range would be neglected going forward, which served to push some of them away. The second wave (and the forthcoming fourth wave) featured more lower-tier options, but it wasn't enough. Cockerill said virtual-goods sellers should release a range of goods at all of their price points to start with, or else they'll face the wrath of the user base. What's more, the team should have targeted the desires of its then-current user base, who cared much more about having virtual clothes for their ships instead of their avatars."