An anonymous reader writes "CES has come and gone, and we've gotten a chance to see many different models of Valve's Steam Machines. They're being marketed as a device for a living room, and people are wondering if they'll be able to compete with the Big-3 console manufacturers. But this article argues that Valve isn't going after the consoles — instead, Steam Machines are part of a long-term plan to keep the PC gaming industry healthy. Quoting: 'Over the years, Valve has gone from simply evangelizing the PC platform — it once flew journalists in from around the world pretty much just to tell them it was great — to actively protecting it, and what we're seeing now is just the beginning of that push. Take SteamOS. To you and me, it's a direct interface for Steam based on Linux that currently has poor software support. To Valve, though, it's a first step in levering development, publishing, gameplay and community away from their reliance on Windows and DirectX (and to a lesser extent Mac OS), systems that cannot be relied upon in the long term. ... As for Steam Machines, they are a beachhead, not an atom bomb. They are meant to sell modestly. ... The answer is that Valve is thinking in decades, not console generations.'"