turkeydance writes People are reportedly creating fake Amazon pages to show fake prices on electronics and other items. In the most heavily publicized cases, Walmart was reportedly duped into selling $400 PlayStation 4 consoles for under $100. From the article: "The company announced on Nov. 13 that it would price-match select online retailers, including Amazon.com. However, any Amazon member with a registered selling account can create authentic looking pages and list items 'for sale' online. Consumers need only take a screen capture of the page and show it to a cashier at checkout in order to request the price match."