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XBox (Games) Media PlayStation (Games) Software Games News Hardware Technology

GameStop Forms Publishing Program GameTrust To 'Revolutionize' the Process (gamespot.com) 40

An anonymous reader writes: GameStop has announced today a publishing label called "GameTrust," which includes developers like Insomniac Games, Ready at Dawn, Tequila Works, and Frozenbyte. Mark Stanley, GameStop VP of Internal Development and Diversification, told GameSpot in a recent interview, "We do not involve ourselves in the creative process because at the end of the day, that is what our developer partners are passionate about," he explained. "By allowing developers to fully focus on their craft, GameTrust can focus on all other aspects of bringing a new IP to market, leveraging our deep expertise and retail channel leadership to support each developer and connect their games with a broader global audience." According to GameStop's program release, GameTrust will "revolutionize the game development and distribution process" by way of giving developers another option to bring their games to market, leveraging GameStop's leadership in the retail channel (including marketing and more) to help bring games to a larger audience. Everything "from casual to serious, console to PC, triple AAA titles to independent games" will be supported. They'll be available through all of GameStop's retail channels as well as Steam, Xbox Live, Playstation Network, the eShop, and others. The full interview with Mark Stanley can be found here. GameStop first revealed its foray into game publishing when Insomniac Games, developer of Ratchet and Clank Overdrive, unveiled its upcoming adventure game Song of the Deep.
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GameStop Forms Publishing Program GameTrust To 'Revolutionize' the Process

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  • ....And by revolutionize, we mean, 'Halt revolution'.

    translation: We will do anything we can to keep from being run out of business by steam....
  • It's a trap! They're trying to Uber the indies.

  • Desperate to stay relevant in the digital age. Brick and mortar retail software is finally dying the death that has been long overdue.
  • by cas2000 ( 148703 ) on Monday April 18, 2016 @07:26PM (#51936483)

    anyone who refers to a game as "an IP" (or, worse, "a new IP") is either not a gamer or has been infected by MBA-speak.

  • Gamestop works by involving themselves in resale of games, and making a somewhat ridiculously huge profit per game. Presumably that's what it takes to inhabit prime retail space, but I'd rather just buy a game on eBay.

    How will the games they publish be crippled to drive customers back into the store when they want to resell them?

  • Gamestop bought out Stardock's Impulse platform and tried to sell games through that. It flopped and the store was discontinued. So too bad if you happened to have bought games through that app because it's gone.

    So it's hardly inspiring to hear they're having a second go. What if that flops too?

    Aside from that, all these damned vertical stores are a nuisance. We have Steam, GOG (Galaxy), EA Origin, Ubisoft Unity, Microsoft Store and probably a heap of second tier contenders. It's a pain in the ass for c

  • Holy crap, as expensive as AAA titles are, I can only imagine what AAAAAAAAA titles will run...

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