An anonymous reader quotes a report from TechCrunch: After losing mobile gaming to iOS and Android, Facebook is making a big push into playing on PC with today's developer launch of its Gameroom Windows desktop gaming platform. After months of name changes, beta tests and dev solicitation, Facebook opened up the beta build for all developers and officially named it Gameroom. The app is openly available for users to download on Windows 7 and up. Gameroom let users play web, ported mobile and native Gameroom games in a dedicated PC app free from the distractions of the News Feed. Gameroom will have to fight a steep uphill battle again Valve's Steam platform, which has well over 125 million active users, with millions actually playing at any given moment. Facebook will need to convince developers that Gameroom will share its social network's massive reach and is therefore worth their while. Then it will have to persuade gamers that a more social experience is worth diving into a new platform. If Facebook succeeds, there are plenty of potential benefits to owning a gaming destination. Facebook announced the launch and name change from "Facebook Games Arcade" today at Unity's game development platform conference. Unity 5.6 shipping next year will allow devs to export their games directly to Facebook Gameroom, as well as to the WebGL standard. Facebook's director of global games platform, Leo Olebe, touted how Facebook will feature new games in the Gameroom to give developers a leg up.