E3 has traditionally been a media-only event -- at least in theory. But starting in 2017, you won't even need a WordPress account to get access to the latest and greatest in gaming. From a report: The Entertainment Software Association, which organizes the event, announced on Wednesday that it is reserving 15,000 tickets for the general public to attend the show. Each pass will cost $250 ($150 if you buy it before next Monday, February 13th) but they'll grant you access to the show floor, panel discussions and other stuff from Tuesday to Thursday of E3. The event organizers are also offering a new class of business passes. Aimed at lawyers, analysts and other stuffed shirt types, these passes will get you into the business lounge and grant priority access to the convention center.