Microsoft's Livestreaming Service Mixer Shuts Down Today (rockpapershotgun.com) 11
Microsoft's livestreaming platform Mixer will shut down later today and encourage users to migrate over to Facebook Gaming's livestreaming service, with treasured Mixer Partners getting partner status over there too. Rock Paper Shotgun reports: From what I've seen on my stroll through Mixer on this final day, a whole lot of folks are planning to switch to Twitch. The shutdown comes less than a year after Microsoft went wild recruiting top Twitch streamers including Tyler "Ninja" Blevins with exclusivity contracts rumoured to be worth millions.
Mixer first launched in 2016 under the name 'Beam' then was bought by Microsoft later that year, who renamed it 'Mixer' in 2017. One of its big selling points was shorter delays between the broadcaster and the viewers, so folks could have more back-and-forth and interact more. It also had built-in support for novelty streams like Pokemon controlled by viewers. Microsoft also had their studios integrate Mixer features into games, so Forza Horizon 4 gave rewards for both streaming and watching it on Mixer, Minecraft let viewers vote on things, and so on. "Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible," Microsoft said in the shutdown announcement in June. "It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we've decided to close the operations side of Mixer and help the community transition to a new platform."
Mixer first launched in 2016 under the name 'Beam' then was bought by Microsoft later that year, who renamed it 'Mixer' in 2017. One of its big selling points was shorter delays between the broadcaster and the viewers, so folks could have more back-and-forth and interact more. It also had built-in support for novelty streams like Pokemon controlled by viewers. Microsoft also had their studios integrate Mixer features into games, so Forza Horizon 4 gave rewards for both streaming and watching it on Mixer, Minecraft let viewers vote on things, and so on. "Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible," Microsoft said in the shutdown announcement in June. "It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we've decided to close the operations side of Mixer and help the community transition to a new platform."
feels bad man (Score:1)
Re: (Score:1)
Integrate yourself into an untrustworthy company's new ecosystem, die by an untrustworthy company's abandoned ecosystem.
Oh no! (Score:2)
Not Mixer
And nothing of value was lost... (Score:2)
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If it's like G+ then it was just getting good
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Both companies Google and M$ struggle to gain new customers to new services, basically because they are usurious arseholes and treat their customer like shite. Hence customers use the existing services, until something better comes along like https://duckduckgo.com/?q=duck... [duckduckgo.com] and they start swapping away from the abusive incumbents and both Google and M$ are old and stale and have become really quite fowl, they choked the chicken and cut off growth and they harder they choke the less return that comes.
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Translation (Score:4, Informative)
I love translating these corporate announcements into realspeak:
"It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we've decided to close the operations side of Mixer and help the community transition to a new platform."
I'd say that probably translates to:
Nobody is watching. And we're bleeding money.
Re: (Score:2)
I was going to post the same thing, but you beat me to it.
Even internally Microsoft's network services are a kluged-together pile of band-aides and duct tape, while their customers, using their very same products and protocols, can build out considerably larger world-spanning systems that are three times as stable and five times more responsive.