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Nintendo The Courts Technology

Nintendo Sued For 'Immoral' Mario Kart Loot Boxes (axios.com) 57

Nintendo is facing a potential class-action lawsuit filed by a young gamer and backed by his father, alleging that the microtransactions in the mobile game Mario Kart Tour are "immoral." Axios reports: The suit calls for refunds for all minors in the U.S. who paid to use Mario Kart Tour's "Spotlight Pipes," which delivered players in-game rewards using undisclosed odds. Until last year, Mario Kart Tour players could spend real money to repeatedly activate the pipes, in the hope they'd randomly produce useful upgrades. The suit alleges that Nintendo intentionally made the game difficult to proceed in without paying, using "dark patterns," an industry term for tricking consumers, to steer players toward spending more.

The suit was filed in March but emerged on the federal docket last week after it was moved out of state court. Its plaintiff, identified as N.A., spent more than $170 on Mario Kart Tour microtransactions, via his father's credit card, which was linked to their Nintendo user account. "Defendant's lootbox mechanism capitalized on and encouraged addictive behaviors akin to gambling," according to N.A.'s suit. It states that minors are particularly susceptible to systems that involve surprise rewards.
Axios notes that Nintendo "discontinued use of spotlight pipes in Mario Kart Tour last September, switching to a system that lets players directly purchase items offered in its in-game shop."
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Nintendo Sued For 'Immoral' Mario Kart Loot Boxes

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  • by ZipNada ( 10152669 ) on Wednesday May 24, 2023 @08:58PM (#63549395)

    This kind of deliberately addictive microtransactions while sneaking in paid boosters has been going on for 10-20 years. Is it immoral to prey on people's weaknesses or ignorance? I'm not sure that it is in a capitalist society. In fact much of ordinary advertising is based on that model. But clearly it is honed to a fine edge in a lot of games and that does seem iffy, especially when the prey are young people who can't be expected to know better.

    • ...especially when the prey are young people who can't be expected to know better.

      Have you seen the shoppping channel with all those junk "collectables", etc.?

      How about all those junk abdominal exercisers that are filling the nation's wardrobes and garages?

      That's older people falling for the exact same shit, just a different medium.

      PS: This young person doesn't even have his own credit card. It wasn't him who connect the Nintendo to a live bank account.

      • That's older people falling for the exact same shit, just a different medium.

        My grandfather fell for that sort of thing more than once. However, it was only after he started suffering from dementia. So something of an excuse there. We ended up having to take his cards and such away from him, before the end.

        • by AmiMoJo ( 196126 )

          That's why they target children, who don't have a fully developed understanding of gambling and the value of money.

        • by Anonymous Coward
          That's why China targets Joe Biden.
      • All you're saying is that old folks are also vulnerable. So what?

        • All you're saying is that old folks are also vulnerable. So what?

          What's sauce for the goose is sauce for the gander.

    • Is it immoral to prey on people's weaknesses or ignorance? I'm not sure that it is in a capitalist society.

      Yes it is. In fact the ultimate goal of capitalism is to extract maximum wealth from those willing to part with it. This is textbook level stuff for businesses: in an ideal world you have perfect information about your customer and know exactly the maximum they are willing to pay and able to charge them such. In the real world we don't have such information so we treat customers as a group and determine the maximum that group is willing to pay, ultimately leaving something on the table.

      Lootboxes and progres

      • ... ultimate goal of capitalism ...

        Another goal is honesty: When there's easy money, there's little incentive for the seller to be honest. It's why we have laws against deception and wilful omission. (Although, the seller doesn't have to correct your assumptions on 'fit for purpose'.)

      • Technically this isn't related to capitalism and it is how markets function. Capitalism would be an economic system to raise money from private investors in order to acquire the necessary resources for a business venture. Such as hiring a ship and crew to move sugar and cotton across the ocean.
        Ripping people off is an art older than capitalism, and it is possible to have businesses and gambling without capitalism.

    • This kind of deliberately addictive microtransactions while sneaking in paid boosters has been going on for 10-20 years. Is it immoral to prey on people's weaknesses or ignorance? I'm not sure that it is in a capitalist society.

      Does the US have a capitalist society or is it a mix of different systems?

      • Good question, it can be argued that the US is a mixed economy.

        https://en.wikipedia.org/wiki/... [wikipedia.org]

        "In mixed economies, which are almost universal today, markets continue to play a dominant role, but they are regulated to some extent by the state in order to correct market failures, promote social welfare, conserve natural resources, fund defense and public safety or other rationale."

    • Is it immoral to prey on people's weaknesses or ignorance?

      Yes. Very much so. But it doesn't seem to be illegal, so unless this caused grievous mental or physical injury to the child in question, I sincerely doubt that this lawsuit has any chance to succeed.

  • ...and card game packs are essentially gambling.
    • Baseball cards also. As a kid in the 90s, it definitely was addicting to buy a pack of cards and hope for a high value card. I even used my allowance money to buy Becket baseball card monthly price guide. A friend and I used to sell cards in 4th grade. We'd have a binder with cards marked with prices, packs supposedly put together at random (though we'd make sure they were all common players except every other or 3rd pack we'd put something decent so buyers couldn't say we ripped them off). The other kids i

    • "...and card game packs are essentially gambling."

      Not traditional card packs, which are not collectible and are complete sets sold in one piece, which is what Nintendo started out selling.

      Now, *using* those cards can be gambling, but Nintendo wasn't involved in that end of it.

  • Doesn't this meet the definition of gambling? If so, Nintendo are gambling with children. Also, AFAIK, in the UK & many other countries marketing directly to children on TV & other media is banned, for obvious reasons, but I guess nobody thought to regulate the interwebs pipes similarly.

    Sounds like we need regulation because this kind of thing has been going on for years & it doesn't look like the games industry is going to stop voluntarily.
  • by JBMcB ( 73720 )

    I've been playing various free-to-play games for years and never spent a dime on DLC or loot boxes. Am I doing something wrong?

    • Many free-to-play games are designed so as to not allow progression beyond a certain point in the game unless an upgrade or loot box is purchased. The goal is to draw you in and then extort as much money as possible from you.

      This is why I don't play these sorts of games any more.

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