Netflix Says That Game Engagement Tripled in 2023

Netflix said that user engagement with games on the service tripled in 2023. Engadget: "[Despite] games still being small, and certainly not yet material relative to our film and series business, we're pleased with this progress," the company said in its earnings report on Tuesday. As an example, the company pointed to the addition of the Grand Theft Auto trilogy to the service last year, although it isn't clear how much the trilogy, which only arrived on Netflix on December 14, helped drive engagement in the final two weeks of the year. Netflix said that Grand Theft Auto has become its "most successful launch to date" in terms of installs and engagement. It didn't say how many people had downloaded the trilogy since it was released on the platform, however. Some customers had signed up for Netflix just to play the Grand Theft Auto games, the company said.

Strange Times

[TwistedGreen]

People signed up for Netflix just to play GTA3? That's funny. I paid $30 for the collection back in 2008, but I guess some people would rather pay a subscription for a 20-year-old game. Strange.

Re:

[internetd00du]

Classic problem with PR... If even 2 people sign up and happen to play the game before watching a TV show on netflix.. cue "Some customers had signed up for Netflix just to play the Grand Theft Auto games".

Re:

[Freischutz]

People signed up for Netflix just to play GTA3? That's funny. I paid $30 for the collection back in 2008, but I guess some people would rather pay a subscription for a 20-year-old game. Strange.

I sincerely doubt it, but games may have been a factor for some. If Netflix gets a fair quantity of good games it games may actually become a bigger factor for more people to get a Neflix sub. At least that's how I understood the summary. Also, just from a personal point of view, I welcome every scrap of competition that Valve/Steam gets. Your mileage may vary.

On PC

[christoban]

I found the reason no one uses Netflix games. I look at their website and I have no clue where they games are, or that they exist at all.

They aren't marketing this at all, at least not on PC.

Re:On PC

[bsdetector101]

Couldn't find any on Mac browsers either, they're all mobile games ! Can't play NONE on a computer. They show up on my iPhone under Netflix app !! If I want to play GTA3, it's NOT on a phone !

Re:

[christoban]

Eggsactly.

Re:

[Registered Coward v2]

They all are mobile games. [netflix.com] They also seem to be the typical unknown title mix with few exceptions.

Re:On PC

[Opportunist]

They also seem to be the typical unknown title mix with few exceptions.

So... like everything else on Netflix.

Re:

[jjbenz]

If it's only mobile stuff I don't care about it.

Obligatory XKCD

[aristofeles]

https://xkcd.com/1102/ [xkcd.com]

"Tripled"

[Opportunist]

So.... 3 people use it now compared to the single one before?

Re:

[Carewolf]

I am thinking from 0 to 0.

I just want my cheevos :)

[lilTimmy]

I've toodled around on a couple of Netflix games. There are a few that are decent. I just want my achievements too. It's just an extra fun layer of things to strive for while completing the regular tasks.

Meaningless statement

[RUs1729]

What is the baseline here - one million individuals, or just ten individuals?

So it went up from 1 to 3?

[BigFire]

Nice.

I'm a Netflix subscriber

[MpVpRb]

I DO. NOT. WANT. GAMES. OR. SPORTS!
I want well-written shows that don't suck

Re:

[Local ID10T]

There are billions of people who are not you...
Shockingly, their interests may not be the same as yours.

10 x 3 == 30

[Joviex]

Wow a whole triple! Congrats.

What

[Suripat]

You meant mobile games. Games based on their series (who wants this?). At least in Brazil you won't find GTA there. And nothing for PC.