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Despite Success of New 'Assassin's Creed' Game, Ubisoft Stock Tumbles 18% (france24.com) 35

"Shares of Ubisoft sank 18% on Thursday," reports CNBC, "after the French video game firm reported full-year earnings that disappointed investors... The company's shares have lost almost 60% of their value in the past 12 months, as the firm faced financial struggles, development hurdles, and underperformance of some of its key titles."

Ubisoft said its latest Assassin's Creed game "delivered the second-highest Day 1 sales revenue in franchise history and set a new record for Ubisoft's Day 1 performance on the PlayStation digital store," according to Reuters. And AFP notes that according to data from consultancy Circana, that game become the second-best-selling game of the year so far in the U.S. But... [A] string of disappointing releases undermined this year's performance, with a net loss of 159 million euros ($178 million) on revenues of 1.9 billion — down 17.5 percent year-on-year. Over the past 12 months, Ubisoft's would-be blockbuster "Star Wars Outlaws" fell short of sales expectations on release, while it cancelled multiplayer first-person shooter "XDefiant" for lack of players. "This year has been a challenging one for Ubisoft, with mixed dynamics across our portfolio, amid intense industry competition," chief executive Yves Guillemot said in a statement. But a string of disappointing releases undermined this year's performance, with a net loss of 159 million euros ($178 million) on revenues of 1.9 billion — down 17.5 percent year-on-year.

The group expects the measure to hold steady in the coming 2025-26 financial year, during which it will release a new "Prince of Persia" game, strategy title "Anno 117: Pax Romana" and mobile versions of shooters "Rainbow Six" and "The Division"... Moving to address its business woes, Ubisoft said in late March that it would create a new subsidiary to manage its three top franchises: "Assassin's Creed", "Far Cry" and "Rainbow Six".

"Since January, the shares have lost more than 12 percent, touching their lowest price in over a decade in April."
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Despite Success of New 'Assassin's Creed' Game, Ubisoft Stock Tumbles 18%

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  • Odyssey (Score:5, Informative)

    by Iamthecheese ( 1264298 ) on Saturday May 17, 2025 @12:46PM (#65383345)
    Through the tutorial, Odyssey was the most fun you can have with your pants on. After that it became extremely grindy, probably so they could push their microtransactions. There's no way they didn't do it deliberately, giving reviewers something to rave about while screwing over their actual customers. I wish the company died decades ago.
    • Don't worry: Ubisoft will makes lots of money as soon as they add NFTs to Odyssey. I mean they made $400 total in Ghost Recon Breakpoint. Surely that will scale to trillions.
      • I'm not interested in playing this year's / this console's version of Mario Kart because it is 98% like playing the prior two versions.

        Same goes for Assassin's Creed. Once you played the one or two of the better ones, Black Flag, for example; successive release are just derivatives.

        $60 to play this year's version of last year's game....

  • by sound+vision ( 884283 ) on Saturday May 17, 2025 @12:52PM (#65383357) Journal

    During Covid lockdowns I discovered the Dishonored series. Incredibly good stealth games in a steampunk setting. It's what I thought Assassin's Creed would be like, and the type of game I was looking for.

    Disclaimer: I never played more than an hour of one of the Assassin's Creed games, but what I did play seemed more like what they used to call a "beat-em-up", rather than a stealth game.

    • AC is Tomb Raider mixed with Double Dragon.

    • Sadly, Dishonored 1 and 2 are the only ones you'll get (the Billy Lurk DLC isn't as good). Arkane has undergone many changes and isn't the studio that brought you Dishonored 2, that's for sure.

  • DRM (Score:5, Interesting)

    by Kazymyr ( 190114 ) on Saturday May 17, 2025 @01:13PM (#65383375) Journal

    I've avoided all Ubisoft games after the DRM on one of them nearly broke my PC about 10-12 years ago.
    Of course I don't assume that my drop missing in their ocean made any difference at all, but maybe I'm not the only one.

    • You are not the only one.

    • by sinij ( 911942 )
      You are not the only one.
    • You are doing the right thing. It's not about boycotting a business for effect. It's about removing yourself from inappropriate behaviors. Your life becomes much easier to command when you insulate yourself from these behaviors.
    • by vyvepe ( 809573 )
      You are not the only one.
      Though in my case it was more about their mandatory account creation and online checking with the mother ship at the game launch. There where bugs in it or problems with the server availability or whatever. It did not work well. I uninstalled the one game I had and decided not to buy anything Ubisoft related any more.
    • I bought Star Wars Outlaws for my PS5, physical disc. It won't run. Something about they can't link my Ubisoft account with my PSN account. Why not? Don't care, not my problem. I returned the game and now at the top of my want-to-play list is DON'T BUY UBISOFT!!!, just in case someone wants to buy me a gift.
  • Hmmmmmm (Score:4, Insightful)

    by Papaspud ( 2562773 ) on Saturday May 17, 2025 @01:21PM (#65383379)
    I don't think " success" means what they think it means. This game isn't even going to break even unless I'm missing something.
    • Re:Hmmmmmm (Score:4, Informative)

      by bsolar ( 1176767 ) on Saturday May 17, 2025 @01:39PM (#65383399)

      I don't think " success" means what they think it means. This game isn't even going to break even unless I'm missing something.

      You are not. It was estimated that AC: Shadows had to sell at least 7M copies to break-even and it's a safe bet that it didn't even sell half of that. Latest estimates were around 2.5M units sold IIRC.

      Ubisoft of course doesn't want to admit that kind of failure so they mud the water with irrelevant "achievements", but the financial failure is undeniable.

    • Re:Hmmmmmm (Score:4, Insightful)

      by prisoner-of-enigma ( 535770 ) on Saturday May 17, 2025 @01:49PM (#65383407) Homepage

      I don't think " success" means what they think it means. This game isn't even going to break even unless I'm missing something.

      You're not missing something. Much like Disney's "Snow White" was called a "success" despite bombing both at the box office and on streaming, the corporate media stooges will blithely state the complete opposite in an attempt to hide abject failure. Ubisoft is no different.

      AC fans waited years to get a game with samurai's based in feudal Japan. What they got is a "samurai" game with no actual Japanese samurai protagonist. Ubisoft's reason for this is painfully obvious to everyone. This is why Japanese consumers have largely rejected it and has a lot to do with why sales have tanked overall.

      There's a saying for this that ends with "go broke." It's slipping my mind at the moment, but I'm sure it'll come to me eventually.

    • by ffkom ( 3519199 )
      Apparently Ubisoft was so embarrassed about the poor AC Shadows sales figures that, despite their investors specifically asking in their recent earnings call, they refused to tell the actual number of sold copies.

      I wonder who will remain naive enough to give them money. At this point it is pretty easy to predict that big layoffs are ahead for Ubisoft, and Tencent will sooner or later own what is left of their once glorious franchises.
      • by quall ( 1441799 )

        Odyssey, which is now 7 years old, has a higher weekly sales number. That's how bad it is.

  • No thanks UBI (Score:5, Insightful)

    by sinij ( 911942 ) on Saturday May 17, 2025 @02:19PM (#65383447)
    At this point UBI game is automatic pass for me due mandatory account creation (why do I need one for offline games?), invasive kernel-level DRM (no thanks!), mandatory connectivity for offline games. On top of that, they also target you with micro transactions/0-day DLC on top of premium price. On top of that, because they don't optimize for anything but latest hardware you have to pay NVIDIA tax to play on highest settings.

    If you going to charge premium price for your games, ask me to buy expensive hardware, then I want white glove treatment - no inconveniences or limitations on my use, complete product on release, stable on a day one. You can't treat me as pirate-in-waiting AND cash bag AND under-deliver unstable ship-now-fix-later mess.
  • by paul_engr ( 6280294 ) on Saturday May 17, 2025 @02:21PM (#65383453)
    The CEO needs to get used to the concept of having no profits in response to his dumb fucking ass telling us consumers need to get used to not owning games
    • by sinij ( 911942 )
      No, he was right, a lot of gamers are now used to not owning or paying for UBI games.
    • by ffkom ( 3519199 )
      This was indeed another great example of insolent bosses belittling and chiding their customers... staying away from their products is the only reasonable reaction to this. It is beyond me how people who depend on others buying an entirely optional product can be so full of hubris that they think they can get away with this kind of shit-talking.
  • by SuperKendall ( 25149 ) on Saturday May 17, 2025 @05:15PM (#65383769)

    It's a real shame that Star Wars: Outlaws did not sell better... it's an AMAZING game for a Star Wars fan, especially for fans of the original trilogy.

    But those original trilogy fans are the same ones that dump on any new Star Wars projects no matter what. And compounding that, the PC version had a lot of bugs at launch, angering all of the online reviewers who then absolutely slammed the game into oblivion.

    Meanwhile in console land the game was really good and pretty stable from launch.

    I really wish there had not been much negativity around the game as it above most other things Ubi produces really deserves a sequel... you can just tell the people working at Ubisoft put a TON of care and love of Star Wars into the game.

    They've kind of closed it out now as they just released a pretty extensive DLC, featuring Hondo Onaka - awesome for fans of Clone Wars as they used the same voice actor. I remain hopeful that maybe with all the DLC out as well, sales will continue to grow for Outlaws. I seriously think it may be one of the best Star Wars games even made overall. And it doesn't even have any micro transactions (well OK there are like three outfits you can buy, but nothing in game).

    • I see it on sale, click into the Steam page and see it requires an Ubi account. Then I close the window.

      • by mjwx ( 966435 )

        I see it on sale, click into the Steam page and see it requires an Ubi account. Then I close the window.

        Pretty much this.

        So off to the backups bay it is, me hearties.

    • by quall ( 1441799 )

      Really? All I see are videos showcasing how glitchy it is, and even more complaining about how poorly it runs while looking like a game from a decade ago.

      Disney has also done a number on the franchise even if the game has no direct relation. The fact that Ubisoft practically gender swapped Han Solo with a new name makes it look like wokey DEI trash. No idea if that's the case, but that's the impression that it gives their target audience these days. If the game came out 10+ years ago I'm sure people would h

      • Really? All I see are videos showcasing how glitchy it is

        Early PC game version. They fixed that, and in my playing the PS5 I never saw ANY of the glitches the videos showed.

        It wasn't flawless but it was pretty stable in my play through from day one of release through the entire game.

        even more complaining about how poorly it runs while looking like a game from a decade ago.

        The game looks as good or better than many modern games. They did also have fidelity impreovements, and some of the people making that

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