Acclaim Tries Bloodvertising To Promote New Game

Thanks to Ananova for reporting that Acclaim UK are trying what they call 'bloodvertising' to promote Gladiator: Sword of Vengeance, their PlayStation 2 and Xbox title billed as "the bloodiest ever [videogame]." The UK promotion will include: "Advertisements in bus shelters.. [where] cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements." This continues Acclaim's increasingly desperate series of publicity stunts, including using "spray-painted homing pigeons" at the Wimbledon tennis tournament and trying to place game adverts on gravestones.

Too bad...

[Anonymous Coward]

The Acclaim marketing department has more creativity than the actual project developers.

Re:Final Fantasy and buying it for it's name

[JAYOYAYOYAYO]

"I am not a Final Fantasy Fanboi" bro, your username is 'Cecil' and you have a link to Final Fantasy music videos in your sig.

Crap.

[suss]

Maybe someone should replace the red dye cartridges with brown ones to reflect the true nature of this advertising campaign.

Acclaim have shit-for-brains and every time they pull this sort of crap, they get free publicity in the media.

What next?

[morcheeba]

zoocube [acclaim.com] ads will excrete poo?
ducatti world [acclaim.com] leaks oil?
I don't even want to know what liquid they'll use to promote Iggy's Reckin Balls! [acclaim.com]

"Fast animals, slow children" - this fall on FOX

[understyled]

this somehow doesnt surprise me, that marketers would eventually come up with stupid shit like this to try and sell their products.. the game industry is so huge nowadays, and people are gonna try to outdo each other and do the next thing that causes a stir. its just like tv, or movies, or any other entertainment media.. you got yer FOX-type and you got yer PBS-type.

Re:This is a problem

[Dachannien]

"I'll make a program where every time you click a huge pool of blood explodes and spills everywhere. Is it a fun game? no."

I'd play it. I mean, I wouldn't pay for it, but I'd play it. Shoving a guy down the stairs or running a guy into a wall with a truck [jet.ro] is fun, so why wouldn't exploding blood pools be fun?