Acclaim Tries Bloodvertising To Promote New Game

Thanks to Ananova for reporting that Acclaim UK are trying what they call 'bloodvertising' to promote Gladiator: Sword of Vengeance, their PlayStation 2 and Xbox title billed as "the bloodiest ever [videogame]." The UK promotion will include: "Advertisements in bus shelters.. [where] cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements." This continues Acclaim's increasingly desperate series of publicity stunts, including using "spray-painted homing pigeons" at the Wimbledon tennis tournament and trying to place game adverts on gravestones.

Turok

[Luigi30]

Don't forget when they got someone to name their kid Turok for $100,000... (sorry for repost, slashdot hiccuped and said I was an AC)

It's funny until someone gets blood stains...

[hookedup]

The 'blood' will slowly appear to spill out on the streets and drip onto the pavements.

What happense if if someone gets this on their pantlegs or shoes?
But really....I think one of the advertisers was watching simpsons and saw the episode [tvtome.com] with the itchy scratchy: the movie billboard which poured blood onto the newlyweds below.

Comment removed

[account_deleted]

Comment removed based on user account deletion

Re:Turok

[FatalTourist]

I hadn't heard of that so I Googled for it and found this [turok.com].
But I also accidently found this other Turok marketing thingy [mynameisturok.co.uk], where they brainwash you into thinking you're Turok or something. Now I'm not exactly sure if that means that you become the video game character, the video game itself, or the $10,000 baby.
Either way you get "500 in cash, plus an X-Box, plus every Turok game that ever was." I woulda settled for a $2 and firm pat on the buttocks.

False advertising

[cgenman]

Sadly, if you go to the images page [acclaim.com], it is apparent that gladiator is not actually all that bloody. It's not a member of the elite class [gamesdomain.com] of games where you can hack your opponent's limbs off [computeran...ogames.com], for example. There are no explosions, so bits of grizzle don't spray everywhere like in FPS games. No internally bits [rockstargames.com] are ever on the outside. It's not even funny. [mondominishows.com] Where is the violence? The nastiness? Where is the dark foreboding nature of of the world laid bare like scraped flesh covered in dirt and pebbles?

No, what we get is a series of repetitive blood textures added to the grounds around where a traditional penetration damage model is taking place. Nothing new here.

Now if you'll excuse me, I have some Happy Tree Friends [happytreefriends.com] to watch.