Joystiq reports that the charming sports custom of having game elements sponsored by a corporation or product will now be coming to Xbox Live Achievements
. "A quick skim down the list of achievements for EA's upcoming NCAA 08 Football shows sponsored goals such as the 'Old Spice Red Zone Perfection' and 'Pontiac 4th Quarter Comeback.' Each achievement is accompanied by a logo for the company in the achievement's image. We can only imagine the possibilities for future Xbox 360 games. Halo Around the Collar, sponsored by Tide? Mass Effect sponsored by the Axe Effect? Grand Theft Auto IV's Bounty Beatdown (great for sopping up blood spills)? The possibilities are endless."
One would hope this will stay restricted to sports games.