An anonymous reader writes "Mozilla Labs has started an initiative to promote and develop gaming based on Open Web technologies. They write, 'We are excited to present to you the latest initiative from Mozilla Labs: Gaming. Mozilla Labs Gaming is all about games built, delivered and played on the Open Web and the browser. We want to explore the wider set of technologies which make immersive gaming on the Open Web possible. We invite the wider community to play with cool, new tech and aim to help establish the Open Web as the platform for gaming across all your Internet connected devices.' To that end Mozilla Labs will launch Game On 2010, a game development competition, at the end of September."