"Our future won't be handed to us," says the young narrator in a new ad from the nonprofit Code.org. "We will build it."

"But how can we when the education we need is still just an elective?" says another young voice...

The ad goes on to tout the power "to create with computer science and AI — the skills transforming every industry..." and ends by saying "This isn't radical. It's what education is supposed to do. Make computer science and AI a graduation requirement."

There's also a hard-hitting new web site, which urges people to sign a letter of support (already signed by executives from top tech companies including Microsoft, Dropbox, AMD, Meta, Blue Origin, and Palantir — and by Steve Ballmer, who is listed as the chairman of the L.A. Clippers basketball team).

Long-time Slashdot reader theodp says the letter ran in the New York Times, while this campaign will officially kick off Monday... Code.org teased the new Unlock8 campaign last month on social media as it celebrated a new Executive Order that makes K–12 AI literacy a U.S. priority, which it called a big win for CS & AI education, adding, "We've been building to this moment."

The move to make CS and AI a graduation requirement is a marked reversal of Code.org's early days, when it offered Congressional testimony on behalf of itself and tech-led Computing in the Core reassuring lawmakers that: "Making computer science courses 'count' would not require schools to offer computer science or students to study it; it would simply allow existing computer science courses to satisfy a requirement that already exists."

Threads has now grown to over 350 million monthly active users, reports TechCrunch, citing Mark Zuckerberg's comments on a company earnings call. That means Threads grew by 9.4% in roughly 90 days: That's an increase of 30 million users since the prior quarter, where Meta reported that Threads had 320 million users. The new figure represents increased growth, as Threads added 30 million in the first quarter of this year, compared with 20 million in Q4 2024.

It's also worth noting that in a single quarter, Threads added nearly the same number of users to its network as one of its newer competitors, Bluesky. The latter, a decentralized social app, today has roughly 35 million users.
Zuckerberg also said there's been a 35% increase in time spent on Threads, according to the article, as a result of improvements to its recommendations systems.

An anonymous reader shared this report from the Washington Post: Facebook's loosening of its content moderation standards early this year got lots of attention and criticism. But a new study suggests that it might matter less what is taken down than when. The research finds that Facebook posts removed for violating standards or other reasons have already been seen by at least three-quarters of the people who would be predicted to ever see them.

"Content takedowns on Facebook just don't matter all that much, because of how long they take to happen," said Laura Edelson, an assistant professor of computer science at Northeastern University and the lead author of the paper in the Journal of Online Trust and Safety. Social media platforms generally measure how many bad posts they have taken down as an indication of their efforts to suppress harmful or illegal material. The researchers advocate a new metric: How many people were prevented from seeing a bad post by Facebook taking it down...?

"Removed content we saw was mostly garden-variety spam — ads for financial scams, [multilevel marketing] schemes, that kind of thing," Edelson said... The new research is a reminder that platforms inadvertently host lots of posts that everyone agrees are bad.

An anonymous reader shares a report: Pinterest is having some weird moderation issues. Reports of sweeping pin removals and account suspensions have appeared across social media platforms like Instagram, TikTok, and X, with many users saying they received no warning or explanation about the ban before being locked out of their accounts.

The r/Pinterest subreddit is also currently dominated by posts from confused users who claim their accounts have been suspended without evidence explaining how they violated the platform's guidelines. Users are also reporting they're experiencing an unusually high quantity of pins being deleted by Pinterest with absurd explanations, such as quilting magazines, cross-stitch art, and Minecraft bunk bed builds all being flagged for "adult content."

Donald Trump's crypto company created a digital dollar called USD1, which is now being used by a big investor in Abu Dhabi to help fund a $2 billion deal with Binance, the world's largest crypto exchange. Reuters reports: Stablecoins are an increasingly lucrative cog in global crypto trading. Their issuers typically profit by earning interest from the Treasuries and other assets that underpin them. The value of USD1 in circulation reached about $2.1 billion on Wednesday, according to CoinMarketCap data, making it one of the fastest-growing stablecoins. The identity of its major holders, however, remains unclear. An anonymous cryptocurrency wallet that holds $2 billion worth of USD1 received the funds between April 16 and 29, according to data from crypto research firm Arkham. Reuters could not ascertain the owner of this wallet.

Binance founder and former CEO Changpeng Zhao, who was incarcerated in the United States last year after pleading guilty to violating U.S. laws against money laundering, met Zach Witkoff and two other World Liberty co-founders in Abu Dhabi, according to a photo posted on social media site X on Sunday. "It was great to see our friends," in Abu Dhabi, posted Zhao in response to the photo, tagging Witkoff. Zhao, who in 2023 stepped down from his role at Binance as part of a $4.3 billion settlement with the U.S. over the illicit finance charges, remains a major shareholder of Binance.

Separately, Zach Witkoff announced that USD1 would be integrated into Tron, the blockchain of Hong Kong-based crypto entrepreneur Justin Sun. Sun is the biggest known investor in World Liberty and an adviser to the venture, according to his social media posts, having poured at least $75 million into the project. Sun was fighting a U.S. securities fraud lawsuit at the time of his first investment in World Liberty. The U.S. Securities and Exchange Commission in February paused its case against him, citing public interest.

Its goal was to "support workers to reclaim the power of future-making". A 2022 pilot project saw over 25 Amazon workers meeting online "to discuss how science fiction shed light on their working conditions and futures." 13 of them then continued meeting regularly in 2023 with the "Worker as Futurist" project (funded by Canada's Social Sciences and Humanities Research Council, according to an article by the project's leaders in the socialist magazine Jacobin). "Our team of scholars, teachers, writers, and activists has been able to pay Amazon workers (warehouse workers, drivers, copy editors, MTurk workers, and more) to participate in a series of skill-building writing workshops and information sessions...."

And when it was over, "the participants were supported to draft the stories they wanted to tell about The World After Amazon...."

Six months ago they held the big launch event for the book's print edition, while also promising that "you can read the workers' stories online, or download the book as a PDF or an ebook, all for free." The Amazon-worker stories have tempting titles like "The Museum of Prime", "The Dark Side of Convenience", and even "The Iron Uprising." ("In a dystopian future of corporate power, humans and robots come together in resistance and in love.")

And the project also created a 13-episode podcast offering "interviews with experts on Amazon, activists and organizers, science fiction writers and others dedicated to reclaiming the future from corporate control." As they wrote in Jacbon: This isn't finding individual commercial or literary success, but dignity, imagination, and common struggle... Our "Worker as Futurist" project returns the power of the speculative to workers, in the name of discovering something new about capitalism and the struggle for something different...

We must envision the futures we want in order to mobilize and fight for them together, rather than cede that future to those who would turn the stars into their own private sandbox... The rank-and-file worker — the target of daily exploitation, forced to build their boss's utopia — may have encrypted within them the key to destroying his world and building a new one.

An anonymous reader quotes a report from TechCrunch: Government censorship has found its way to Bluesky, but there's currently a loophole thanks to how the social network is structured. Earlier this month, Bluesky restricted access to 72 accounts in Turkey at the request of Turkish governmental authorities, according to a recent report by the Freedom of Expression Association. As a result, people in Turkey can no longer see these accounts, and their reach is limited. The report indicates that 59 Bluesky accounts were blocked on the grounds of protecting "national security and public order." Bluesky also made another 13 accounts and at least one post invisible from Turkey.

Given that many Turkish users migrated from X to Bluesky in the hopes of fleeing government censorship, Bluesky's bowing to the Turkish government's demands has raised questions among the community as to whether the social network is as open and decentralized as it claims to be. (Or whether it's "just like Twitter" after all.) However, Bluesky's technical underpinnings currently make bypassing these blocks easier than it would be on a network like X -- even if it's not quite as open as the alternative social network Mastodon, another decentralized X rival.

A Mastodon user could move their account around to different servers to avoid censorship targeted at the original Mastodon instance (server) where they first made posts that attracted the censors. Users on the official Bluesky app can configure their moderation settings but have no way to opt out of the moderation service Bluesky provides. This includes its use of geographic labelers, like the newly added Turkish moderation labeler that handles the censorship of accounts mandated by the Turkish government. (Laurens Hof has a great breakdown of how this all works in more technical detail here on The Fediverse Report.) Simply put, if you're on the official Bluesky app and Bluesky (the company) agrees to censor something in your region, there's no way to opt out of this to see the hidden posts or accounts. Other third-party Bluesky apps, which make up the larger open social web known as the Atmosphere, don't have to follow these same rules. At least, not for now.

Male college enrollment in Lake County, Ohio plummeted by more than 15% over the last decade -- the steepest decline among any large U.S. county. Nationwide, men now constitute virtually the entirety of the 1.2 million student drop in college attendance between 2011 and 2022.

Financial concerns dominate decision-making, with even public in-state education costing approximately $25,000 annually. One high school senior secured a $15/hour collision repair job, Bloomberg reports, calculating he'll earn "upwards of a grand every other week" while avoiding student debt.

Social media significantly influences these choices. "You see a lot of influencers saying you don't need to go to college, and when people see that, they listen," explained one student from Perry High School.

US government agencies and Fortune 500 companies are turning to AI to modernize mission-critical systems built on COBOL, a programming language dating back to the late 1950s. The US Social Security Administration plans a three-year, $1 billion AI-assisted upgrade of its legacy COBOL codebase [alternative source], according to Bloomberg.

Treasury Secretary Scott Bessent has repeatedly stressed the need to overhaul government systems running on COBOL. As experienced programmers retire, organizations face growing challenges maintaining these systems that power everything from banking applications to pension disbursements. Engineers now use tools like ChatGPT and IBM's watsonX to interpret COBOL code, create documentation, and translate it to modern languages.

Discord CEO and co-founder Jason Citron is stepping down from his leadership role at the company and being replaced by Humam Sakhnini, a former executive from Activision Blizzard. "Citron will remain on Discord's board of directors, and fellow co-founder Stanislav Vishnevskiy will continue acting as the company's chief technology officer," notes Engadget. From the report: There's an important financial context to Citron's move. The New York Times reported in March that Discord was meeting with investors to take the company public. Sakhnini has experience acting as a leader of a public company. He was also the President of King Digital -- the creator of Candy Crush and other popular mobile games -- after the company was acquired by Activision Blizzard. A veteran executive could be a natural fit to usher Discord to an IPO. Citron didn't deny the plan when VentureBeat asked if the company would go public: "As you can imagine, hiring someone like Humam is a step in that direction." "From the very beginning, our mission has been about bringing people together around games," Citron said in a statement. "It's a mission I've dedicated my career to, and I'm confident that passing the torch to Humam is the right evolution for Discord's future." While initially pitched as a way to talk to friend's before, during and after playing games, Discord has morphed into a much larger and more general social platform, serving "more than 200 million monthly active users worldwide," the company says.

An anonymous reader shares a report: Kevin Systrom, the co-founder of Instagram, testified on Tuesday in a landmark federal antitrust trial that he left Meta in 2018 because his company was denied resources. The government has argued that Meta purchased Instagram in 2012 as part of a "buy-or-bury strategy" to illegally cement its social media monopoly by killing off its rivals. Last week, current and former Meta executives testified that the social media giant, formerly known as Facebook, used its deep pockets to invest in Instagram after its purchase.

In testimony at the U.S. District Court of the District of Columbia, Mr. Systrom painted a different picture, saying he left Meta because Mark Zuckerberg, the chief executive, wasn't investing enough. At that time, Instagram had grown to 1 billion users, about 40 percent of Facebook's size, yet the photo-sharing app had only 1,000 employees compared to 35,000 employees at Facebook, he said. "We were by far the fastest growing team. We produced the most revenue and relative to what we should have been at the time, I felt like we should have been much larger," said Mr. Systrom, who is expected to testify for six hours.

Mr. Systrom said he found the decisions baffling. When asked by an F.T.C. lawyer why Mr. Zuckerberg might have decided to give Instagram fewer resources, Mr. Systrom said it was a consistent pattern during his tenure at Meta. "Mark was not investing in Instagram because he believed we were a threat to their growth," he said, referring to Mr. Zuckerberg's prioritization of Facebook.

Abstract of a paper on National Bureau of Economic Research: We estimate the effect of social media deactivation on users' emotional state in two large randomized experiments before the 2020 U.S. election. People who deactivated Facebook for the six weeks before the election reported a 0.060 standard deviation improvement in an index of happiness, depression, and anxiety, relative to controls who deactivated for just the first of those six weeks. People who deactivated Instagram for those six weeks reported a 0.041 standard deviation improvement relative to controls. Exploratory analysis suggests the Facebook effect is driven by people over 35, while the Instagram effect is driven by women under 25.

In February tech journalist Nicholas Carr published Superbloom: How Technologies of Connection Tear Us Apart.

A University of Virginia academic journal says the book "appraises the past and present" of information technology while issuing "a warning about its future." And specifically Carr argues that the government ignored historic precedents by not regulating the early internet sometime in the 1990s. But as he goes on to remind us, the early 1990s were also when the triumphalism of America's Cold War victory, combined with the utopianism of Silicon Valley, convinced a generation of decision-makers that "an unfettered market seemed the best guarantor of growth and prosperity" and "defending the public interest now meant little more than expanding consumer choice." So rather than try to anticipate the dangers and excesses of commercialized digital media, Congress gave it free rein in the Telecommunications Act of 1996, which, as Carr explains,

"...erased the legal and ethical distinction between interpersonal communication and broadcast communications that had governed media in the twentieth century. When Google introduced its Gmail service in 2004, it announced, with an almost imperial air of entitlement, that it would scan the contents of all messages and use the resulting data for any purpose it wanted. Our new mailman would read all our mail."

As for the social-media platforms, Section 230 of the Act shields them from liability for all but the most egregiously illegal content posted by users, while explicitly encouraging them to censor any user-generated content they deem offensive, "whether or not such material is constitutionally protected" (emphasis added). Needless to say, this bizarre abdication of responsibility has led to countless problems, including what one observer calls a "sociopathic rendition of human sociability." For Carr, this is old news, but he warns us once again that the compulsion "to inscribe ourselves moment by moment on the screen, to reimagine ourselves as streams of text and image...[fosters] a strange, needy sort of solipsism. We socialize more than ever, but we're also at a further remove from those we interact with."
Carr's book suggests "frictional design" to slow posting (and reposting) on social media might "encourage civil behavior" — but then decides it's too little, too late, because our current frictionless efficiency "has burrowed its way too deeply into society and the social mind."

Based on all of this, the article's author looks ahead to the next revolution — AI — and concludes "I do not think it wise to wait until these kindly bots are in place before deciding how effective they are. Better to roll them off the nearest cliff today..."

With more companies requiring workers to return to an office five days a week, "Anxiety is rising for some of the millions of people who identify as neurodivergent," writes the Washington Post.

They raise the possibility that "strict office mandates have the potential to deter neurodivergent people who may approach problems differently," the article notes — affecting peoiple "whose brains function differently, such as with ADHD, autism or dyslexia." While many neurodivergent people excel in an office, others struggle with sensory issues, an inability to focus and exhaustion, workers say... About a fifth of U.S. adults self-identify as neurodivergent, with a majority saying they always or usually feel that their brain works differently, according to a recent survey by research and analytics firm YouGov. They cite issues such as starting tasks before finishing others, being overwhelmed by social situations and struggling to focus...

Some neurodivergent workers discovered success working remotely during the pandemic and don't feel comfortable disclosing their diagnoses due to fear of and prior instances of discrimination. Sometimes being one of the few remote workers makes it easier to be forgotten.... Neurodivergent workers who spoke about their office struggles say even part-time remote work can be a game changer. They also wish leaders would seek input from them and trust them to get their work done.

While college applicants are often required to write a personal essay for their applications, political scientist/author/academic Yascha Mounk argues that's "a deeply unfair way to select students for top colleges, one that is much more biased against the poor than standardized tests." The college essay wrongly encourages students to cast themselves as victims, to exaggerate the adversity they've faced, and to turn genuinely upsetting experiences into the focal point of their self-understanding. The college essay, dear reader, should be banned and banished and burned to the ground.

There are many tangible, "objective" reasons to oppose making personal statements a key part of the admissions process. Perhaps the most obvious is that they have always been the easiest part of the system to game. While rich parents can hire SAT tutors they can't sit the standardized test in the stead of their offspring; they can, however, easily write the admissions essay for their kid or hire a "college consultant" who "works with" the applicant to "improve" that essay. Even if rich parents don't cheat in those ways, their class position gives rich kids a huge advantage in the exercise... [W]riting a good admissions essay is to a large extent an exercise in demonstrating one's good taste — and the ability to do so has always depended on being fluent in the unspoken norms of an elite community...

Many on the left oppose standardized tests on the grounds that they have a class bias, and that hiring a tutor can make you perform better at them. But studies on the subject consistently suggest that the class bias of personal essays is far stronger than the class bias of standardized tests.... But the thing I truly hate about the college essay is not that it is part of a system that keeps deserving kids out of top colleges while rewarding privileged kids who (to add insult to injury) get to flatter themselves that they have been selected for showcasing such superior personality in their 750-word statements composed by their college consultant or ghostwritten by ChatGPT... [W]hat I truly hate about the college essay is the way in which it shapes the lives of high school students and encourages the whole elite stratum of society — including some of its most affluent, privileged and sheltered members — to conceive of themselves in terms of the hardships they have supposedly suffered...

[I]t is the bizarre spectacle of those kids from comparatively privileged backgrounds being effectively coerced by the admissions system to self-exoticize as products of great hardship which I find to be truly unseemly... And this is why I suspect that the seemingly innocuous institution of the college essay is more deeply damaging — to the high school experience, to the self-conception of millions of Americans, and even to the country's ability to sustain a trusted elite — than it appears... [I]t drains the souls of teenagers and encourages a deeply pernicious brand of fakery and breeds widespread mistrust in social elites.

The college essay is absurd and unfair and — ironically — unforgivably cringe. It's time to put an end to its strange hold over American society, and liberate us all from its tyranny.

"The time has come for me to step away," ArcoLinux lead Erik Dubois posted last week. ("After eight years of dedication to the ArcoLinux project and the broader Linux community...")

'Learn, have fun, and enjoy' was our motto for the past eight years — and I really had fun doing all this," Dubois says in a video version of his farewell post. "And if we reflect back on this teaching and the building and promoting of Linux, it was fun. But the time has come for me to step away..."

Over its eight years ArcoLinux "accomplished several important milestones," reports Linux magazine, "such as creating over 5,000 educational videos; the creation of ArcoInstall; the Carli education project; the Arch Linux Calamares Installer (ALCI); the ArcoPlasma, ArcoNet, ArcroPro, and Ariser variants; and much more." According to Dubois, they weren't just creating a distribution but a mindset.

Dubois says that the code will remain online so others can learn from, fork, or remix the distro. He also indicated that ArcoLinux will supply users with a transition package to help them convert their existing ArcoLinux systems to Arch Linux. That package will remove ArcoLinux branding, replace pacman.conf with an Arch and Chaotic-AUR focused config file, and change the arcolinux-mirrorlist to a single source.
It's FOSS News describes ArcoLinux as one of those "user-friendly Arch-based distros that give you a bleeding-edge experience." The reasoning behind this move, as shared by Erik, is his advancing age and him realizing that he doesn't have the same level of mental focus or stamina he used to have before. He has found himself making small mistakes, the kind that can negatively affect a major undertaking like this... Come July 1, 2025, the transition period will end, marking a stop to all development, including the deactivation of the ArcoLinux social media handles. The Telegram and Discord communities will stay a bit longer but will close up eventually.
"I want to leave ArcoLinux while it's still strong, and while I can look back with pride at everything we've accomplished together," Dubois says in their post...

Bluesky is testing a new verification system featuring blue checks issued by "Trusted Verifiers" like news organizations, rather than a centralized authority or pay-to-play model like X (formerly Twitter). "Looking at the comments on the pull request, it's clear this idea has sparked a lot of discussion and a lot of concern among the community who follow the platform's development closely," reports Neowin. "Many users voiced strong opposition to the change, arguing that the existing domain name verification is sufficient and more aligned with the decentralized ethos that Bluesky aims for." From the report: There's a general worry that adding a visual badge, especially one controlled in part by Bluesky, feels too much like the centralized systems they were trying to escape from by joining Bluesky: "Do not want. BSky is not Twitter 2.0. Do not become like Elon Musk. We came here to get AWAY from that bs." Several commenters also expressed that the current domain name system, while not perfect, is an elegant and decentralized way to build trust, and that adding this new layer feels redundant and gives too much power to centralized entities, including Bluesky itself: "Let's please not do this. Domain names as user IDs is an elegant solution as a system of trust that builds off the infrastructure of an open web."

While the majority of the initial reaction seems negative, focusing on concerns about centralization and the value of the existing domain verification, there was some support for the idea of a visual badge, making it easier to quickly identify genuine accounts. One user commented: "I support this change. I like someone to verify that the account is indeed genuine and the username field showing the domain isn't helpful that much... A badge makes it easier to just tick it off that it's genuine." The PR author, estrattonbailey, later added a description to the pull request explaining that the goal is a "stronger visual signal" for notable accounts and clarifying it's not a paid service.

samleecole shares a report from 404 Media and Wired: American police departments near the United States-Mexico border are paying hundreds of thousands of dollars for an unproven and secretive technology that uses AI-generated online personas designed to interact with and collect intelligence on "college protesters," "radicalized" political activists, and suspected drug and human traffickers, according to internal documents, contracts, and communications 404 Media obtained via public records requests. Massive Blue, the New York-based company that is selling police departments this technology, calls its product Overwatch, which it markets as an "AI-powered force multiplier for public safety" that "deploys lifelike virtual agents, which infiltrate and engage criminal networks across various channels." According to a presentation obtained by 404 Media, Massive Blue is offering cops these virtual personas that can be deployed across the internet with the express purpose of interacting with suspects over text messages and social media. [...]

While the documents don't describe every technical aspect of how Overwatch works, they do give a high-level overview of what it is. The company describes a tool that uses AI-generated images and text to create social media profiles that can interact with suspected drug traffickers, human traffickers, and gun traffickers. After Overwatch scans open social media channels for potential suspects, these AI personas can also communicate with suspects over text, Discord, and other messaging services. The documents we obtained don't explain how Massive Blue determines who is a potential suspect based on their social media activity. Salzwedel, of Pinal County, said "Massive Blue's solutions crawl multiple areas of the Internet, and social media outlets are just one component. We cannot disclose any further information to preserve the integrity of our investigations." [...] Besides scanning social media and engaging suspects with AI personas, the presentation says that Overwatch can use generative AI to create "proof of life" images of a person holding a sign with a username and date written on it in pen.

databasecowgirl writes: [Liz Truss will launch an "uncensorable" social media platform this summer.] The shortest-serving prime minister, who was quickly shown the door after crashing the UK economy, claims the platform is needed to take on the Deep State. Truss has worked diligently to earn comparisons to Trump with appearances at American political rallies sporting a red MAGA cap. The effort has paid off with Trump's recent tariff announcement and resulting market meltdown, resulting in the two brands combined in the neologism Liz Trump to mark the unprecedented economic policy disasters of the two politicians.

Truss' continuing in Trump's footsteps is creating her own uncensored social media platform for the UK to talk about important matters, which apparently is unable to be achieved without censorship on Musk's X or Trump's Truth Social. While a name has yet to be announced, Lettuce Talk has been suggested as appropriate for a platform run by a prime minister whose term was famously outlasted by a head of lettuce.

LG is partnering with Zenapse to integrate AI-driven emotional intelligence into its smart TVs, enabling hyper-targeted ads based on viewers' psychological traits, emotions, and behaviors. Ars Technica reports: The upcoming advertising approach comes via a multi-year licensing deal with Zenapse, a company describing itself as a software-as-a-service marketing platform that can drive advertiser sales "with AI-powered emotional intelligence." LG will use Zenapse's technology to divide webOS users into hyper-specific market segments that are supposed to be more informative to advertisers. LG Ad Solutions, LG's advertising business, announced the partnership on Tuesday.

The technology will be used to inform ads shown on LG smart TVs' homescreens, free ad-supported TV (FAST) channels, and elsewhere throughout webOS, per StreamTV Insider. LG will also use Zenapse's tech to "expand new software development and go-to-market products," it said. LG didn't specify the duration of its licensing deal with Zenapse. Zenapse's platform for connected TVs (CTVs), ZenVision, is supposed to be able to interpret the types of emotions shown in the content someone is watching on TV, partially by using publicly available information about the show's or movie's script and plot, StreamTV Insider reported. ZenVision also analyzes viewer behavior, grouping viewers based on their consumption patterns, the publication noted. Under the new partnership, ZenVision can use data that LG has gathered from the automatic content recognition software in LG TVs.

With all this information, ZenVision will group LG TV viewers into highly specified market segments, such as "goal-driven achievers," "social connectors," or "emotionally engaged planners," an LG spokesperson told StreamTV Insider. Zenapse's website for ZenVision points to other potential market segments, including "digital adopters," "wellness seekers," "positive impact & environment," and "money matters." Companies paying to advertise on LG TVs can then target viewers based on the ZenVision-specified market segments and deliver an "emotionally intelligent ad," as Zenapse's website puts it.