

PC Baangs In America 232
VonGuard writes "Ahoy hoy! I've written a new article for the East Bay Express about the rise of the PC Baang in the Northern California Bay Area. While in Korea, Starcraft is still the most popular Baang game, here in the US, Counter-Strike reigns supreme. Are these to be the malt shops and arcades of our time?"
Violence in Video Games (Score:5, Informative)
Re:Violence in Video Games (Score:2, Insightful)
Re:Violence in Video Games (Score:1)
Re:Violence in Video Games (Score:4, Insightful)
Re:Violence in Video Games (Score:2)
Re:Violence in Video Games (Score:2)
Legislation like this that achieves both in one fell swoop is something California has perfected, and unfortunately tends to infect the rest of the nation with.
Now legislation that would strip soccer moms of their license for endangering others by yaking on their cell phones and doing other things in their mini-vans and SUVs that interfere with their driving and endanger others... THAT I could support.
Watched an idiotic soccer mom hang her SUV off an overpass because she wasn't paying attention while she was talking, scared herself by getting too close to the vehicle in front of her, and lost control of her vehicle. Luckily she didn't kill anyone (like me). Hopefully she's never allowed to drive anything bigger than a unicycle again.
Re:Violence in Video Games (Score:2)
Aren't movie theaters currently fined (Score:2)
This is different how?
Re:Aren't movie theaters currently fined (Score:2)
Re:Aren't movie theaters currently fined (Score:2)
Ca is behind the times (Score:1, Redundant)
You're missing the point (Score:2, Informative)
Re:Ca is behind the times (Score:2)
CStrike Rulez (Score:1, Funny)
The thing I don't get is....why do I still suck? I mean I really suck. I'm most always the first one dead. I have a 2 ghz and a cable modem, so I can't blame the machine any more.
Guess I just go running in guns blazing cuz it's so damn fun.
Re:CStrike Rulez (Score:5, Informative)
Relax. It's not you. Everyone else has a speed hack, wallhack or aim bot, and the top people usually have all three.
Re:CStrike Rulez (Score:3, Insightful)
I hate saying I am doing bad because someone is cheating, but sometimes it really seems like they are cheating.
I have also been accused of cheating, and most times they don't believe me. Frustrating both ways.
I don't play alot, and always from home(married with children), but if I was younger LAN parties would be great, at least so there would be no cheaters!
Re:CStrike Rulez (Score:2)
The parent's post is a typical mentality among many people who don't know what they're talking about in regards to Half-Life. Some of these people even justify cheating because "everyone else is doing it" regardless of if it is true or not.
Re:CStrike Rulez (Score:2)
What's funny is that I was modded up as informative, and not a single mod for "funny"
Re:CStrike Rulez (Score:2)
For example, you can monitor the speed at which player objects are moving. When Neo says, "There is no spoon," the server can say, "Ooooh yes ther is."
Re:CStrike Rulez (Score:5, Interesting)
Intorduce Matrix 'Agents' in to a server that sense a hacker and ghost through walls at 400% speed to knife/chainsaw/razoredge their ass in the heart every time they respawn.
So much more frustrating to the hacker than being kickbanned.
Re:CStrike Rulez (Score:2)
Used to be true (Score:2)
Same in SC... when we're playing a clan game and planning a drop - somehow 3 times the enemy has moved his little squid of anti-air units directly in path ofthe dropships.
Some players just suck and whine a lot, but there are also a lot of obvious map hackers, cheaters, etc out there.
Orthography (Score:4, Interesting)
Does anyone know why the korean word is being transliterated 'baang' with two 'A's? I don't remember it being anything other than a regular A sound in Korean.
Re:Orthography (Score:5, Funny)
Jonathan
Re:Orthography (Score:5, Informative)
It is being transliterated that way, or else Americans would pronounce it "Bang" as in "Bang, Bang, you're dead."
The a makes the sound of a in "father".
Almost like "bong" (like the pipe), but with a longer, drawn out sound.
It's not the standard way to transliterate, but Americans get most of the standard tranliteration sounds wrong (unless they are familiar with the system and the Korean alphabet, Hangul.)
dochood
Former USAF Korean Linguist
Husband of Korean Woman
Watcher of Korean Sit-coms and Soap Operas
Re:Orthography (Score:5, Informative)
And "Baang" simply means "Room".
PC Baang == PC Room
Norae Baang == Song Room (Karaoke Place)
dochood
Re:Orthography (Score:2)
Re:Orthography (Score:2)
Re:Orthography (Score:2, Interesting)
Re:Orthography (Score:2)
While I don't know any korean (ok, a few characters and a few swear words) the two places near me (central MD, rt. 40) name themselves PC-Game in white letters on a green background, as well as the accompanying korean text. One of them does have "bang" and not "baang" on their store awning. (One of them inhabits the place that a christian bookstore once occupied, but the bookstore moved a few plots away, in the same shopping area.)
One thing that I found interesting was that both the stores sell manga and other books. I'm a little curious as to whether this is market-driven or ordinance-driven, as I remember a porn store (conveniently located on the opposite side of the street from above-mentioned christian bookstore) that started stocking a whole huge amount of old used books, in order to comply (or skirt) an ordinance about its products and the nearby housing developments (being within 1 mile of them or something). Erm... I only went into the porn store because the paper said they were closing... Yeah... That's plausible... Besides, it is easier to buy things online! Doh! Did I say that out loud?
Re:Orthography (Score:2)
Re:Orthography (Score:2)
I went once when they just opened, and it was $2/hr to start, but they said it would be $3/hr for the 1st hour after that. The rates go down the longer you stay. Hopefully no one will die from fatigue while there. Then again, that might be the only way to actually win a game with some of the people there.
Starcraft still R0x0rs! (Score:2, Interesting)
*craft takes strategy, which is probably why c-strikers don't play as much. yes, i played c-strike, beta 3 - v1.1, and i must say that i now like to play starcraft broodwars a LOT more than cs.
of course, i also wonder if those koreans have hella old machines that won't play cs, but will play starcraft. you know, that whole i-want-to-eat-so-i'll-delay-upgrading-my-computer deal. (i'm late for class, so, no, i didn't read the article.)
Re:Starcraft still R0x0rs! (Score:3, Informative)
Re:Starcraft still R0x0rs! (Score:2)
Re:Starcraft still R0x0rs! (Score:2, Interesting)
spam relays (Score:4, Funny)
Re:filter the subjects (Score:2)
Virtual Cyber Cafe (Score:5, Funny)
Baang? (Score:5, Insightful)
Why is it that people seem to go out of the way to make
Anyway, I've been playing C/S on net cafe for a couple of years here in Denmark (bi-weekly).
Lately a lot of people has shifted towards Battle Field 1942 though.... could be the next big thing..
Re:Baang? (Score:1)
The article leads off with "...Korean-style cybercafes..." which might make you think that a "PC-baang" is different from a net cafe. But they're not. I've spent years in Korea and the cyber/net cafes there are the same as everywhere else in the world. Crowded, not crowded, cheap, expensive, smoking, not smoking, waitress, no waitress, eating allowed, not allowed...
Whatever.
Re:Baang? (Score:2)
Not as long as people have their own... (Score:2, Insightful)
It's the same reason that there's so many "cyber-cafes" in places like NYC. Living space is small with less room for desktops, so people go to a coffee house to use one.
Re:Not as long as people have their own... (Score:1)
Re:Not as long as people have their own... (Score:2)
Playing D and D in high school (Score:3, Interesting)
Re:Playing D and D in high school (Score:1)
Countless after school hours were dedicated to D&D. My teachers & parents could not understand the amount of time we spent playing.
BTW - finally got a copy of Neverwinter Knights for xmas. Still haven't open it, because I know when I do, the hours will simply melt away on me.
We are behind the rest of the world on this one (Score:4, Interesting)
I was thinking of starting one around my area, but the upfront investment is more than I can afford at the moment. I need to wait for better locations to open up anyways. You need to find someplace fairly large (but not too large), with really low rent.
Location is key, at least with my idea it is. I didn't read the article (typical Slashdot
The potential for theft shouldn't be too much of a problem. Just make sure the business PCs are clearly marked, and take a collateral upon renting that you give back when they return it. Drivers licenses would probably be good. Wouldn't hurt to require a social security card or credit card upon first rental either. *shrug*
Well, someday I'll start it up. Maybe in another couple years.
Re:We are behind the rest of the world on this one (Score:4, Insightful)
I think a $50 locking cable kit would be a much better idea.
Re:We are behind the rest of the world on this one (Score:2)
Interesting addition to this story; about 1 month later she somehow had found out my friend's phone number, and having never really even spoken to him more than a few times at the netgames place months ago, tried to pay him $5,000 to marry a chinese friend of her's for her citizenship. She was truly, truly insane.
Re:We are behind the rest of the world on this one (Score:4, Insightful)
And furthermore. People bring their comps to LANparties cuz they last a day, two, three more. Why would someone tear down their comp to bring it to a lanplace just for a couple of hours. I dont disassemble my pool table to bring it to the poolhall. Think of it that way.
Your business should be the renting of the actually lancomputers for play, not the space/location for people to come in and setup their own.
Re:We are behind the rest of the world on this one (Score:3, Interesting)
I'd also have adjusted hours to make it worth while. Open all night on fridays and saturdays, that sort of thing. Having a nearby motel would be helpful, as it would give people a place to sleep if they got desperate.
I'd also enforce a headphones rule. No external speakers allowed, as it makes it too easy for people to blast their m4d @ss syst3mz and ruin the fun for others. I'd have ambient music playing, with a web-based jukebox interface for requests. If you don't have any headphones, I'd have plenty to sell you. Some cheap, some not.
Monitor size I could care less about. All the systems available for rent would have either 17 or 19 inch monitors. If you want to bring your badass 21", be my guest. The spacing of the stations would allow enough room for it.
I'd also have events probably every month or so. Winners get stuff like free rentals, new video cards, new headphones, new mice, new PCs, cash, etc. All depending on how big the event was supposed to be.
The place would, of course, have broadband access to the internet, and would have a few game servers running that were public to the net as well as internally. I'd also provide a few dialup points for access to the building for people that want to game with good ping times at home. (For a fee of course).
Eventually, I'd like to open up additional locations, and get dedicated connections between them, so that people on the LAN can play others from across the state, country, etc. I'd probably strike a deal with an ISP to provide low ping game servers to their clients as well, in exchange for discounted monthly fees on the dedicated lines.
But, I can go on all day about my nifty little dream. The hard part is making it a reality.
Re:We are behind the rest of the world on this one (Score:2)
And you plan to make enough money to pay your rent, utilities, and salary how again?
Re:We are behind the rest of the world on this one (Score:2)
I think you are still missing the point. Honestly, do you really see a market for making money letting people play games in a room you pay for, without them paying anything? I know somebody who owns and operates a business like this, however they simply charge per hour for the machines they have. They are big beefy machines, and 2 bucks an hour is a lot easier for most folks then trooping their own pc to some strip mall for nothing more then some table space and a net connection. Why in the world would a teenager do that? (they are the primary market.)
What would you provide on top of the space they can't get at home? The whole point is to pay a low price, hang out with some people and play net games. Bringing in pc's would be a nightmare, waste much time, you'd have to hassle with users configurations, worry about the security of somebodies box plugging into your lan, etc. etc. Its not a viable business plan at all.
The way these things make money is easy, and they do make money. You rent a space in a commercial building, such as a strip mall. Buy a bunch of kick ass machines (20-30 of them). You provide a nice infrastructure (network at 100mb at the minimum, why not just go gigabit while your at it.) Have some nice desks, nice comfy chairs, headphones, and a groovy monitor. You give them soda's and snacks, and charge like 2-3 bucks an hour. Have a fast net connection. Heck, I'd even have the machines simply sitting in a rack in the back. Host events, etc. Very similar to your idea but no home pc's. In fact that would be very much DISallowed. This way, you have all your machines configured, and can image them every night to clean out any crap left over by the 3l33t kidz using them. Its rather simple, just takes some capital (around $50-100,000) to start up and a good location. The kids will come if everything is right, and shell out a lot of money. And on top of that, its cheaper then the old format - arcades, which means more time spent in your location, which turns into more money. As a kid I could easily drop $20 in an hour at an arcade.
Re:We are behind the rest of the world on this one (Score:2)
OTOH, having a space/docking port for people to bring in laptops might not be a bad idea... you could even use 802.11b to provide LAN connections instead of fiddling with twisted pair.
Re:We are behind the rest of the world on this one (Score:1)
That's because we can sit in our homes where we have new computers and high speed internet. These types of parlors make sense in a country where the infrastructure isn't in place for lots of people on-line, or where the average person doesn't have a computer capable of playing these games. But, does it make sense to go somewhere for the same experience we have at home?
The analogy in this country would probably be "Dave & Buster's" or "Gameworks" or one of the other similar concepts. These places survive because you get the electronic gaming experience you can't recreate (easily) in your homes. "Counter Strike" is a home game experience in the US, making it difficult to catch on. I can't imagine setting up parlors of Game Cubes or Playstation 2's either.
Re:We are behind the rest of the world on this one (Score:2)
We have a local fighter-pilot place that has the big fake cockpits you can fly in - they started up a number of years ago, but I stopped in just the summer before last and it was really pathetic, a bunch of tired P300's with VooDoo2 cards.
The Mall of America has it too. There is a digital speedway shop with motion controlled stock cars, rather cool - except that their tech is definitely showing signs of age, since Vice City looks about 1000x better.
Why pay $X an hour if I can
This article is pretty twisted... (Score:5, Interesting)
I don't actually do any of this 'online gaming' stuff, so I'm unbiased. Now...
Was this article written by a football hero or something? It seems to be obsessed with portraying PCBang culture as stereotypical asocial loser nerd pervert stuff, when in fact it's pretty much normal social life in Korea (where these things come from).
It spends whole sentences whining on about scantily clad cyber babes. It never once allows the possibility that playing Starcraft might just be a common pasttime for this particular generation in that particular area. It doesn't really describe PCBang culture so much as provide a handy toolkit for forcing it into that old Jocks-vs-Nerds idiom, the one some people don't quite grow out of.
I read this article because the spread of Korean culture (such as it is
The writer aparrently has a few issues with self-image. That's fine. Some people get bullied, some people feel inadequate (in this case quite rightly), and that's normal. But he should have called the article 'My own psychological issues and how I work them out by randomly insulting groups of Asian teenagers', and then I would have known not to read it.
Well, okay, it wasn't *quite* that bad.
But lord, it sure wasn't good.
Re:This article is pretty twisted... (Score:1)
THis is funny since i am going to go to a Cyber Cafe net place type thing today to play BF1942 =)
Re:This article is pretty twisted... (Score:2)
As you point out, you're talking about Korea a place where Hello-Kitty and anime are nearly as popular as it is in Japan, and born-against Christianity is hugely popular partly because it provides a ready-made social circle. Even if it is "normal social life in Korea" (it isn't; it's still a minority of people who occupy themselves so), it doesn't make it any less asocial loser nerd stuff. If the phenomenon were to grow much more, I would be very, very worried if I were Korean and concerned about the next generation's social skills.
Re:Woah! (Score:2)
I lost white friends to super-fundamentalist Christian (InterVarsity and Campus Crusade) groups in college this way here in the USA, too. I don't think this situation is unique to Korea by any means.
Wrong! (Score:5, Funny)
The terrorists' goal is to plant a bomb and defend it until it explodes; the counter-terrorists must defuse the device or prevent it from being placed. If and when the charge is planted, a text message goes out to all players: "Someone set us up the bomb."
Someone's pulling yer leg, mate. Did you even play the game?
(Proper phrase is, of course, "The bomb has been planted")
Re:Wrong! (Score:3, Informative)
Re:Wrong! (Score:2)
Re:Wrong! (Score:2)
Re:Wrong! (Score:2)
everyone knows it's "Somebody set up us the bomb!" [harvard.edu]
Re:Wrong! (Score:2)
On the default install of CS with adminmod and hlstats, it does, in fact say "$playername set us up the bomb" to the terrorists when they plant.
This is how my server is right now.
this is entirely customizable by any number of mods, primarily adminmod.
HA HA HA HA!
Truth to the Saying: (Score:3, Funny)
Re:Truth to the Saying: (Score:2)
Stacks here in Melbourne, Australia (Score:4, Interesting)
For some, it's their life (no PC at home due to space, money, travel, etc) and for others it's just a fun excursion. Judging by the number of them springing up, there's a market for them all right
Re:Stacks here in Melbourne, Australia (Score:2)
Re:Stacks here in Melbourne, Australia (Score:2)
I was raised in Edmonton, Alberta, spent a good 20 years there.
Where are the cafes located? Just trying to visualize where they might be.
Email me privately if you don't mind.
Europe is full of Baangs, too (Score:2, Informative)
There's nothing "basement" about these places - some of them are in very fashionable locations.
To have a peek check out Boomtown [boomtown.net] in central Copenhagen, just across from Tivoli Gardens.
SciFi (Score:2)
This article sounds like some dark chapter from SnowCrash or Neouromancer.
Rather depressing livestyle. Spending all of your time in some virtual gaming arena in dark basement pits with no one to really talk to.
Psychologists will be figuring this one out for generations to come as our ability to socialize plummets into a level of communication limited to SMS, IRC, and other 'leet' short cuts to the process of talking to each other.
Re:SciFi (Score:2)
Re:SciFi (Score:2)
The arcades of our time? (Score:1, Funny)
I remember when arcades were the arcades of our time.
Re:The arcades of our time? (Score:2, Funny)
Malt Shops? (Score:1)
"are these to be the Malt Shops and arcades of our times?"
no way. in Malt shops, people actually talked to each other. in arcades, you still had to interact with people to get tokens. in a videogame room, all you do is shoot people on a computer screen.
Re:Malt Shops? (Score:2)
Besides the usual online calls of "I need a medic", there's usually lots of clapping when somebody gets off a good shot, cheering and booing, misc. small talk between level loads.
We actually meet an hour before our bi-weekly sessions and eat together. Lots of fun.
wow (Score:1)
Was it just me ? (Score:2)
I really hate these types of stories (Score:3, Interesting)
Is it just my perception (Score:3, Funny)
Ref: Pages one and two of this story.
Racial profile ? (Score:2)
Writer is k-14M3 (Score:5, Informative)
There were a couple of other niggling inaccuracies before this, but I let them slide as pandering to a non-technical audience, but this is so wrong it hurts. (See http://www.catb.org/~esr/jargon/html/Leet-speak.ht ml for a more historically accurate description of the phenomenon.)
I wonder: did the writer make this up off the top of his head, or did the m4d g4m3Rz he's doing his best Katz impression over tell him that?
Re:Writer is k-14M3 (Score:2)
And in Canada... (Score:2)
The place was robbed at gunpoint by an asian gang in the summer, and some guy was just beat up and shot inside the place this week.
I should move...
N.
American Generalizations (Score:4, Insightful)
America is big. America is digitally divided.
These facts preclude cyber cafes from being popular in every community that is not a large metropolis or a very hip compact area.
We have too much land, and we live too far apart. Those who are greatly interested in computers can afford one or a few.
If I could walk out my door or hop on the subway and be in a comfortable Internet cafe in ten minutes, I would consider it. If this cyber cafe offered many attributes over my home setup, I might consider it. However, I live in a heavily-suburban metropolitan area of about 450,000 people. I would have to get in my car and drive twenty minutes from my home to the closest cyber cafe, which offers high usage fees, sophomoric l33t teenagers, and bad grub. There is an Internet cafe very close to my office downtown, but I have a better free connection at work, on which I can use my personally-owned laptop.
With blindingly fast computers becoming dirt cheap and especially with broadband proliferating, Americans have few incentives, from a technological standpoint, to patronize an Internet cafe. Some kids/adults who want to play LAN games might enjoy it, but the best part of playing a lan game is yelling profanity across the hall at your opponent, excepting the low lag. It just requires too much effort for most Americans to get to the cyber cafes, and the only benefit they get is maybe a little camaraderie. Save your money and setup a home LAN.
For some areas, like NYC or any dense urban environment, cyber cafes can be successful. Success requires two things, assuming for the moment that you already have an incredible business design with enough startup capital. First, many people need to live within a ten minute travel time. Second, living space needs to be prohibitively expensive for an average family to have a LAN room. Most of America does not meet those two criteria.
I might be simplifying the situation, but I've participated (as a free network consultant) in two failed Internet cafes, one in outer New Orleans and one in Birmingham, AL. So I hope I'm not totally ignorant.
Re:American Generalizations (Score:2)
I'd beg to differ. I live in a rural area where the is NO broadband (unless you want to shell out $70/month for satellite - but then satellite is useless for internet games). As there is no broadband and none coming in the near future, smallish rural town areas might see a reasonable level of interest in such a PC game room even if they had home PCs. Shell out for a (fractional) T1 (if available...I have been told by several different providers that I couldn't even pull a T1 where I live) and setup and you might get a decent regular showing from the youngins in the area.
Really big cities don't seem logical to me. In such places you can get broadband easily and groups of friends can get together and play together. It wouldn't be the crowded PC gaming room but it would be warmer and likely nicer and more comfortable (someone's den or basement).
There was a PC gaming room/shop for a little while in a mall area near where I lived in Salt Lake city several years ago. You could go there and play Quake, Duke Nukem, Rise of the Triad (none of the fancy-smchmancy games like CS, Quake II, etc, back then) in networked play. It wasn't connected to the internet, just a local lan for localized lan parties/tournaments. They then built one or two other shops around the area and networked those so they could all take part in tournaments. They even shelled out for goggles - little LCD screen for each eye. Pretty neat when you got used to it but it left you disoriented and dizzy for a period after gaming when moving about the real world.
These shops lasted about a year, year-and-a-half. Not sure if they could be tried again only with full internet access. I think it would require several things to work out well: 1) LOCATION (a good location is a must), 2) atmosphere (it needs to be attractive to the users, a place they would feel comfortable hanging out), 3) upkeep (gotta maintain the hardware in good shape and keep a decent selection of software).
I think the margin would be tough. Charge enough for rent, equipment upgrade/maintenance and profit while having the right number of PCs/consoles available to be a draw to groups of friends without also breaking the bank.
Setup a few of these in Vegas so parents can dump their kids there while they go and burn up their kid's college money at the crap table. That would almost assure that it makes money. Problem is, you'd likely be part of a casino or quickly crushed by casinos who would then do it themselves if your shop actually worked out.
Uggh - what a horrible article (Score:2, Informative)
Korea only? (Score:2)
From the article:
PC Baangs are a unique Korean institution
Unless I didn't understand the description in the article, I would say that's plain incorrect. On a Sept 01 trip to Turkey, I saw plenty of "internet cafes", mostly being used as gaming rooms. I was one of the few people in there actually using it to browse the web and check email; most others were playing, I think, Counter-Strike.
Cheap, but smoky.
PC bangs, succecssors to Nora Bang, and BiDio Bang (Score:3, Interesting)
Bidio Bang = Video room (rent a DVD and watch it there and then)
Bidio-bang Never caught on overseas. And while Karaoke came and died in the west, it remains an oriental sensation (I can only talk for Japan and Korea).
Similarily, I dont think the PC Bangs (somebody change that name plEase) won't last long in the US.
Three steps to failure.
1, Their profit margin is too low, cut maintenance costs.
2, They will start to look run down and become scary places,
3, Kids won't want to go there.
Lifespan = 28months.
Author needs to check facts (Score:4, Informative)
At that point, I stopped reading the article.
Re:Author needs to check facts (Score:2)
Errors, Cheating, Good Investment, and Old Age (Score:3, Interesting)
Re:Errors, Cheating, Good Investment, and Old Age (Score:2, Funny)
I've been playing No One Lives Forever in the hopes that the stealth required in the single-player campaign would be mirrored in multiplayer games, but no such luck -- just a bunny-hopping frag fest.
If only there was a way to filter games based on age...
Re:Half the first page (Score:1)
Long-ass article. About as accurate as any other story I've read, meaning just enough errors to make you wonder how much else is wrong.
Re:teachin engrish in shenzhen , china (Score:2)
Hopefully you might be able to pass that bit of information onto your students.
*shrug*
Re:Alex Handy (Score:2)
> secondarily published online. Any factual
> innacuracies (l337-speak coming from Quake, and
> Valve creating Counter-Strike) are due to the
> readership of the East Bay Express.
WTF?!?!!? The READERS are responsible for the innacuracies? Are you fsckin nuts? If you're Alex Handy, aka VonGuard, then you're the knucklehead responsible for the innacuracies - sure as hell not the readers of the newspaper you wrote it for. You (assuming that Vonguard = Alex Handy) even admit that YOU WROTE THE ARTICLE! Look at your own text from the submission:
> VonGuard writes "Ahoy hoy! I've written a new
> article for the East Bay Express about..."
Right there you say "I've written..." not "the readers of the East Bay Express have written".
Take some personal fucking responsibility for your own screw ups and admit that the innacuracies are yours. Admit that you didn't take the time to correct the simple errors. Or at least blame it on the editor, but please, oh please, don't blame your readers!