On The Rising Price of MMO Subscriptions 148
An anonymous reader writes "With the ever rising price of online games and special offers like Anarchy Online's free trial where you can play free until September for $9.95. I've been wondering - how much do people feel is too much to pay for an online game? The 'normal' price used to be $9.95 per month, and EverQuest is now $12.95 a month, with Star Wars Galaxies, City Of Heroes and others at $14.95. How much do increasing monthly fees affect your playing habits, and does the price of an MMO subscription affect which game you might choose to play?" Perhaps schemes such as the Sony Online All Access subscription are a possible solution?
My comments (Score:5, Interesting)
Either charge a subscription, or charge for the game, but don't ask me to pay twice.
If I need a subscription to play, I'm very unlikely to pay $50 for the game, because if I decide I don't like it I'm left with a $50 coaster. Games which are offline or online can get away with charging for the game itself, but it's still a bad idea if the main point is the multiplayer: A high up-front cost to join a subscription game screams "We don't think you'll stay a member for long so we'd better get some cash up front".
Monthly subscriptions don't work for me, unless they're really cheap.
Your market is people with broadband and significant disposable income. To me, that says adults with jobs. Like many adults with jobs, there are months when I don't really get any time to play video games at all.
It seems to me that it's not technically hard at all to have a "per hour" fee, capped at the cost of a monthly subscription. That would encourage casual gamers and people who aren't sure they will like the game enough to get really into it and spend hours on it every month.
you hardly need disposable income to afford $14.95 (Score:1)
$14.95 a month is not very much money. I could have afforded that When I was 12 and had a paper route. Heck you could be on the street for a few hours and make that. And we are talking a whole month of fun... or misery for $14.95 depending on how you look at it.
And the fees are chea
Re:you hardly need disposable income to afford $14 (Score:3)
Re:My comments (Score:5, Insightful)
Not sure how other MMORPGs work, but City of Heroes cost $50 for the first month of live playtime (non-beta). So, you can either look at it as the game was $50, and the first month is free, or the game was $35, and you paid for your first month. The montly fee was hard for me to accept as well, especially since most of my gaming has been either PC FPS (free) or console, but I went out for lunch one day and spent $15 on a meal I didn't like. That made me think I waste $15 here and there all the time, so why not use it for something that will entertain me over the course of a whole month?
I guess one reason to put a price on the initial purchase is to discourage people who just want to troll, etc from coming on board. It's not like they can fine your trolling, the worst they could do is disable your account, but if you didn't want to play anyway... I'm not kidding myself, I know the main reason they do this is to get your money. :)
I definitely like your idea of paying per time played with a cap at the monthly fee, though. :)
Re:My comments (Score:2, Interesting)
I used the Star Wars Galaxies free trial, but found out that, even though I had the full game installed on my machine, there was no way to simply go to a full-time live subscription without going to a store and buying a box. So, I dropped the game right away. What's the point of providing a freely downloadable full game client, then making me go buy a box? Even if they wanted me to just b
Re:My comments (Score:2)
It's not a case of developers double-dipping, it's a case o
Re:My comments (Score:2)
A large part of that monthly fee is pure profit. Sony has mentioned this in interviews, and it can also be seen by looking at the numbers Mythic has released for DAoC. DAoC has 250k subscribers, so is grossing over $3 million a month. Considering that DAoC cost them $1.5 million to develop
Re:My comments (Score:5, Informative)
I have a friend who is working working on an upcoming MMORPG and I asked him the same question: "Why not give away the game and just charge a monthly fee?"
He responded with the following points:
1) MMORPGs are extremely expensive to run (new content must be generated so the game doesn't become sterile) so you _have_ to have a monthly fee.
2) In order to sell enough copies of the game so that you reach the critical mass of players in order to be profitable, you have to have a boxed game on a store shelf. To completely abandon retail would be suicide. In order to have a store willing to carry a game on a shelf, you can't also be giving the game away for free on the internet.
So according to him, in order to have a profitable game you have to both sell the game _and_ charge a monthly fee. Of course this is not good news for us game consumers.
Re:My comments (Score:2)
>content must be generated so the game doesn't
>become sterile) so you _have_ to have a monthly
>fee.
Sure, but does the added content equal a quarter of a new game each month? For each player?
If not, one simply get more value from buying another (new) game instead every 4th month (and if one go for slightly older games, that are cheaper one can buy one even more often.
Re:My comments (Score:3, Insightful)
Funny, last I checked, A Tale in the Desert was doing just fine.
Re:My comments (Score:2)
I think you can have a boxed game in stores and still get away with a "free" client.
Several years back, a bunch of my friends and myself got Ascheron's Call when it was available in the store for $20, which included a $20 mail in rebate making it free. I know the mail in rebates kind of stink, but it got it in the store while making the client free. I think it even came with a free month to play on top of that, so it fix the two big complaints people and I have: no free client and no chance to try onlin
Re:My comments (Score:2)
Well, a simple response to this might be to give away the first THREE months of gameplay for free, rather than just one month's play with the initial purchase.
That would be the kick in the pants that I would need to buy a copy. I have never purchased a copy of an MMO simply because of the price - $60-80 for the first three months of a game too much to ask,
Re:My comments (Score:2)
For instance, say you charge $10/month and the game sells for $40. Include 4 free months, and you're set. Of course, I'm sure retailers are happy to sell 'bargain games', so is there really no way to set the initial price at $20 and include two months free?
Re:My comments (Score:2)
In my experience, very few of these games encourage "casual" gamers. You need to invest time to increase your character's capability. At the start of a game, the gameplay is usually boring - your character has only a few skills, thus only a few options to use in combat (which is most of the game). It only really gets interesting when your character develops
Re:My comments (Score:2, Interesting)
Re:My comments (Score:2)
That said, I'm willing to pay $50 a month for a good game. And while I might be in the minority, I know that I'm not alone. But as long as you want to aim f
Re:My comments (Score:2)
Also, if you want to keep out griefers, require a certain amount of pre-payment for the hourly fee. I don't mind pre-paying for some game time, I just don't want to pay fixed monthly fees or huge markups for a CD in a box.
Guild Wars (Score:3, Informative)
Re:Guild Wars (Score:3, Insightful)
The traditional monthly fee structure in most games makes some users a bit anxious about how much time they can allot with the game. If they don't have the time or interest to put enough hours into a game, they'll feel that they're wasting money. This is why few people subscr
Re:Guild Wars (Score:2)
This way I could play even when I don't have any money to spare, and could grab an expansions that I missed later on when I have some extra cash.
Alternatively, they could offer a discounted pre-sale system, say $
Re:Guild Wars (Score:3, Insightful)
Nor will the historically authentic MMORPG, Roma Victor [roma-victor.com]
What's yer base value? (Score:5, Insightful)
Re:What's yer base value? (Score:2)
With an MMORPG, every one I've played, I'm never satisfied, and always wish I hadn't paid.
It might be more quantity entertainment for $10, but the quality....well, that has never lived up to expectations for me.
Re:What's yer base value? (Score:2)
For example, if I spend $15 per month on a single MMO game, that's $170 per year that I can't spend on my hobbies. I can buy some pretty nice wakeboard bindings, some arcade boards, or a nice kegging setup for that kind of money. When I think of that, MMOs don't look nearly as appeali
Re:What's yer base value? (Score:2)
(I don't actually have a surplus of time right now, I expect to get back into gaming later in the year... My comments were from a while back.)
Re:What's yer base value? (Score:2)
Ehh, mine's other games. I can get a completely full new game for the fee of 4 month (or so. less if I buy older).
any price is too much (Score:1)
Re:any price is too much (Score:2)
Weak Dollar (Score:2)
Certainly when you compare GBP to USD - $15 now only works out as about 1 more expensive than $10 two years ago...
Re:Weak Dollar (Score:2)
Damn Slashdot and it's denial of non-dollar currencies...
Re:Weak Dollar (Score:2, Funny)
Re:Weak Dollar (Score:4, Insightful)
In the grand scheme of things, it doesn't really matter. It will remain at $15 for a long time, because of the relative price to purchasing a new game... if it goes up to $20, we're talking on the order of your dial-up ISP bill, or more importantly, the value of half of a new game. If people feel that they are not getting enough "content" for their subscriptions (can an old game provide as much new content as a fully new game every two months?), then they will cancel their accounts, and the game loses their income streams.
Now some games push it (Everquest took about 8 months to get the first expansion) and some are actively delivering new content to their users (City of Heroes, with new zones, new costumes, and new enemies, delivered in one month's time). If the customers feel that they are getting enough new stuff to justify the $15, then they'll stick with it, and everyone's happy in the end.
worth it (Score:3, Insightful)
no, i don't play MMORGs, but i've had points in my life where i played way too many video games, simply because there was nothing immediately better to do and i didn't have an interest in actively seeking out real life stuff to do.
Cable comparison (Score:2)
Re:Cable comparison (Score:1)
Re:Cable comparison (Score:1)
>
And 95% of it is almost unwatchable.
But you can also say that 98% of EQ is a boaring "grind-fest" so...
15 seems reasonable; but don't push it. (Score:5, Interesting)
But that said, look at the economics of it; a 15 a month subscription is the absolute maximum, and that's assuming you don't play any other MMORPGs. (I can't see a casual player playing more than 1-2 of them, anyway. There's just not enoguh hours in the day.) 15 is not that much of a step up from 13. All you have to do to make the extra two bucks is not supersize it once a month.
Re:15 seems reasonable; but don't push it. (Score:2, Insightful)
Re:15 seems reasonable; but don't push it. (Score:4, Informative)
It depends on the game, and this is also part of the balance of whether or not you keep paying them the 15. If you're not seeing results for your money, they stand a chance at losing a customer; this is good and normal and in keeping with things. If they're doing their job and you see routine attention paid to issues, even if it's not 100% bug free and perfect, then they're using your money wisely.
City of Heroes is using the money wisely. Developers post every day and recently they've been starting open discussion threads for suggestions of how to balance the classes, what the players want to see. Changes occur frequently. Even with an expansion on the way regular content pushes are in the works.
Then you have the Star Wars Galaxies. Eek. There's no rhyme or reason to why they address some issues and ignore others, and some (smugglers) have been shoved back repeatedly and even told directly that they wouldn't be addressed in favor of the expansion.
The money issue is one of service, and if service isn't what you're getting, money isn't what they're going to get in return.
Re:15 seems reasonable; but don't push it. (Score:1)
Re:15 seems reasonable; but don't push it. (Score:2)
Bandwidth should not cost more then $5 for the ubermost power gamer.
All customer service that is not related to account billing is from people who feel justified in tying up the lines because they are paying $15 a month.
MMRPG's are charching the very most that they can. Its capitalisim at its worse. Yes people CAN AFFORD $15 A MONTH. So the logic would work l
Re:15 seems reasonable; but don't push it. (Score:2)
You've not played City of Heroes then. The first update added levels 41-50, two new zones, the ability to change your costume, some new mobs, new social abilities, and some new missions/tilesets.
The next update will bring us the ability to re-assign our powers, new mission objective types, at least two new zones, new character customizations (capes, particles, etc), new mis
They don't necessarily need customer service. (Score:2)
Time for Playing (Score:2, Interesting)
The real issue is when I have busy periods (that pesky 'work' thing) or times when I just need a break from the game. I took a few months off (from the game) when I played EQ, and for $10 a month I don't feel too bad about wasting that to hold my account. But if I'm playing $15 or $20 a month, I'll seriously reconsider taking a break vs quitting alt
It doesn't matter (Score:3, Insightful)
Re:It doesn't matter (Score:2)
10000 users x $10 = $100000 a month. That's a ludicrous maintainance expense for any service.
Re:It doesn't matter (Score:2)
* TCP/IP connection to dedicated servers
* server backups
* Staff.
Still a bargain at a per hour basis (Score:2)
$6.25 p/h for 12 hours of day rental for sailing a Flying Scott at $75
$4.50 p/h for 10 minutes of DDR at $0.75
$4.00 p/h for 2 hour movie at $8 ticket
$1.00 p/h for 15 hours of playing a MMO a month at $15 per month.
And lets face it - most of you MMO players are on much more than 15 hour a month. In theory you could play/macro all month, making the cost about two pennies per hour.
Re:Still a bargain at a per hour basis (Score:2)
Of course, the ultimate arbiter of how much MMO play is worth is how much can be extracted from suckers^W customers willing to buy a boxed game then pay a monthly rental fee on top of that to enjoy it.
Re:Still a bargain at a per hour basis (Score:2)
Re:Still a bargain at a per hour basis (Score:2)
Re:Still a bargain at a per hour basis (Score:2)
Comment removed (Score:3, Insightful)
Re:Casual Players? Yeah Right. (Score:2)
City of Heroes has a nice solution for this - Sidekicking. A player level 11 or higher can sidekick another player, as long as that player is at least 3 level
Re:Casual Players? Yeah Right. (Score:2)
If you *really* care about an in-depth story and roleplay, check out Eternal Struggle MUD (www.esmud.com). The warning is that ES' combat system is crap, the entire MUD is based around roleplay (even levelling.) It's different, and it's the kind of thing no MMORPG maker would EVER take a risk on.
Damn Right! (Score:3, Interesting)
Re:Casual Players? Yeah Right. (Score:2)
MMOG Prices (Score:1)
I have tried all the free trials of these games and have yet to see one that is worth more that $5 a month, maybe $30 for the boxed game and a free month.
For $25 dollars you can pick up a copy of BF:42 or NWN and play on 64 player servers, hell for free you can download Wolfenstien:ET and play to your hearts content and get 10 times more interaction and gameplay th
You keep using that word. (Score:4, Funny)
I do not think it means what you think it means.
you can play free until September for $9.95
Well, which is it? Is it free? Or $9.95?
Re:You keep using that word. (Score:2)
Re:RTFA (Score:2)
Yes, I did figure that out for myself.
However the wording of the story, to paraphrase, 'free for $9.95' is still a mess.
Dumbass.
Re:RTFA (Score:1)
Recoup the costs! (Score:2, Interesting)
The company line is that the only reason they charge a monthly fee is because they have to pay for the bandwidth, player information storage, the CSRs, the constantly updated content. If that was true, it would be an easy task to add up the monthly expenses, and divide by the number of active subscriptions. Presto, instant price.
Anotherway would be to figure out the price per person directly. ((Average bandwidth use per user X cost per bandwidth unit)+{ Monthly wage of CSR/
Re:Recoup the costs! (Score:1)
Maybe the source of your misunderstanding is right there. Human costs rise. Minimum wages go up. Cost of living goes up. As more players join, you need more reps so you can't just divide a set number among all the players. Why do you wholly dismiss human costs and then claim a lack of understanding?
If you spend your whole life wor
Re:Recoup the costs! (Score:2)
With movies, do you have to spend 95% of your time 'levelling up' waiting for something to happen? Do movies have such absurd demands on your time?
MMPORGs demand a considerable investment of time that is *not* fun. If I play for ten hours, I have not got ten hours of entertainment, maybe only a third of that. Sure you might say the exciting stuff is all that much more exciting 'cos you had to wait, but come off it that's like saying I should batter my face off a wall b
The overall MMORPG environment... (Score:5, Interesting)
To begin, it costs way too much to support that sort of habit these days. I'd pay... 4.95 to 9.95 a month for a decent MMORPG. Even if the CD costs me 49.95 to start. (WoW: Blizzard, are you listening?).
I would absolutely love to play World of Warcraft when it comes out, but, when the numbers add up, I'm afraid my 'disposable' income can't take that hit.
Here's another issue. Players who detract from the overall experience. [penny-arcade.com] Espicially when game administration refuse to do anything about it. Not a case of 'can not', cases of 'will not'. Albeit, some games are adopting tougher policies on cheaters/assholes and are cracking down on them. Good. Good for them. More of you should be doing it.
"Methinks he doth protest too much" (Score:2)
Lineage II (Score:2, Informative)
On a per month basis.
If you purchase 3 mos at a time it goes down a dollar. 6 mos it goes down another dollar. And a year is another dollar lower.
Also IIRC the first 2 expansions are free.
They already released one expansion free. Although much of the content in it was supposed to be available at launch.
Also this is for the North American release.
No idea how they're handling it for their Asian or European markets
Fee Times Nubmer of Games (Score:1)
There are many many games. The fee doubles each time you add a game. Play EQ? pay X. Wanna play UO as well? pay 2X. Wanna play CoH? 3X
Finally, you're paying more for games per month than you are for rent. (heh. Guess that's a lot of games.)
Sony had a good idea with their "All Access Pass" except that they didn't include "All", and they charged more than twice.
I would have signed up in a heartbeat if it was "All SOE games for the price of a SW:G account." Of course, you couldn't
Re:Fee Times Nubmer of Games (Score:3, Informative)
Then play less games. I really don't get any of the above posts at all when they complain about the "high cost" of MMORPG subscriptions. If your family has one car, and you want another but you can't afford it, you don't write a letter to your editor complaining about the high cost of cars and the need for a new pricing model for that lease. You don't buy the other car.
Re:Fee Times Nubmer of Games (Score:2)
Let me turn that logic on its head:
I really don't get any of the above posts at all when they defend MMORPG developers who charge twice for their games. If yo
Re:Fee Times Nubmer of Games (Score:2)
But this doesn't hold water. As I said in my post, the game is NOT completely useless by itself. You have a month's play to enjoy once you've bought the game off the shelf. I can count the number of computer games I've ever bought that I've played past a month on my fingers, and we're tal
Re:Fee Times Nubmer of Games (Score:2)
So what is the monthly fee? bandwidth? I can get a website hosted for $15 a month and suck up a hell of alot more bandwidth then i would ever pull from a mmrpg.
I've heard custo
Re:Fee Times Nubmer of Games (Score:2)
Fair enough in my
Subscriptions affect my gameplaying... (Score:2)
pay for play time isn't ideal solution (Score:1)
Re:pay for play time isn't ideal solution (Score:2)
The first few hours will pay for the overhead of an account... the CSRs, storage space, billing costs, etc. After th
Re:pay for play time isn't ideal solution (Score:2)
You are paying for bandwidth, server operation (electricity, building costs, such as HVAC, etc), server and connectivety maintaince, and, yes, PROFIT. (Crazy that these companies would want to MAKE MONEY?!) Note that most of the time these games have servers in several locations, so cost have to be factored for players per server, not per game.
My point was simply that charging a flat rate dissuades a lot of customers from playing,
My thoughts (Score:4, Interesting)
People who claim $15/mo isn't "that much" don't realize that us adults have other living expenses and everything adds up.
I cancelled my CoH account because the game is simply NOT worth $15/month. It was a fun game, but I've played other MMORPG's that provide a lot more content and a greater variety of entertainment, and they cost less per month.
I suspect in 2005, we'll find ourselves paying $17.95 for new games. I also wouldn't be surprised if EQ2 and SWG increased their price to $17.95 a month. It won't be long until we're paying $20/mo. Inflation has gone up steadily 2-3% each year, but MMORPG's subscription costs are inflating by 10-25% each year. Companies like SOE actually want to charge you MORE (they've specifically stated this, Raph Koster in fact) for their MMORPG's.
The cost of the "box" should cover the development cost of the game and kick back a bit of profit, just like any other game. Now, if a game costs $15/mo, I expect an entire new game's worth of content ADDED every 4-5 months (which is NOT unreasonable), otherwise I might as well go out and just buy a new game. Right now, other than maybe Asherons Call 1, no MMORPG has provided content additions that are actually WORTH the monthly subscription. They always come out with expansions that cost you $20-$30 MORE just to "activate". It's all bullshit if you ask me.
It's also very un-wise to pay for an MMORPG in blocks (3 months, 6 months, 12 months), despite the discount. The gaming companies are COUNTING on you to pay in advance, this is what they want.. however when you find out the game totally sucks and you already paid for 6 months, then have fun getting your money back (hope you paid with a Visa!). Or what if "your class" gets so nerfed you want to quit (or something else happens, like
Thankfully, the market is so saturated with MMORPG's now, we have many choices for where we want to spend our money. Unfortunately, for some of us, developers still haven't managed to get it right. I think SWG was close, but they screwed that game up so bad it's shameful. Here's to hoping for EQ2 (not likely) or WoW (I hope). Both of which will be $15/mo, if not more.
Re:My thoughts (Score:2)
Re:My thoughts (Score:2)
Oh well, who am I to tell people where to spend their money?
Enemy Territory (Score:1)
People don't roleplay much though
$200 = Net Present Value/Cost of an MMO Game (Score:5, Insightful)
So the cost of the game in present value is really between $190 or $200 (I forgot the exact charge.) So forget about this complaining about paying each month/paying an upfront fee. Just look at that amount and decide if it's worth it.
Re:Pardon my ignorance (Score:2)
This is a "time value of money" (TVM) calculation.
Example - how much would I have to pay you right now to get you to pay me $1 every day for the next year? In total, you would be paying me $365 - but spread out over a year. So to make up for the benefit of being able to spread it out over so long a period, I would expect to pay you something less than $365, right?
Now think about it in terms of the MMORGP.
Re:$200 = Net Present Value/Cost of an MMO Game (Score:2)
In my heavier days.... (Score:5, Interesting)
To the people that really play these games, 10-15 dollars a month is beyond trivial (I paid for 2 Daoc accounts, and even then i never felt shorted), and i have no problem shelling out 40-50 dollars for a new game.
Borderline (Score:2)
And I have a couple of friends who are interested, but they don't want to drop down $50 for a potential monthly. I think it would make more sense to include the free trial month, but drop the price to $35 as well.
Opportunity cost (Score:2)
For $15 I can get one of the following:
2 Movie tickets
3 McDonald's Value Meals
4 Starbucks Lattes
4 drinks at the bar
1 trip to the ballgame
7 energy drinks
.3 rounds of golf
1 day of paintball
1 stage play
1 CD
5 CCG booster packs
I get more enjoyment from the 40-60 hours a month I play an MMORPG than I would from any of those other things. YMMV
Re:Opportunity cost (Score:2)
MMORPGs aren't generally targetted to people who have a lot of expenses and a lot of things going on in their lives right now. Single-player games would be better suited to entertaining these people.
Seriously, if you don't have a lot of free time, MMORPGs aren't targetted to your demographic.
So it's really quite silly to argue, "I won't pay that because I don't hav
Hibernation (Score:4, Interesting)
Of course, this feature is the opposite of the MMORPG business model. Those of us who play sufficiently infrequently to consider hibernating an account any given month? We're the customers they want to keep MOST because we're the ones they're making the most profit off of. Fact is, this industry uses the casual players and ones who try and dislike the game to subsidize the ones who make the game their second job. And that, as a member of the former group, I don't like.
Re:Hibernation (Score:2)
It's out there, and it's free. You can stop paying your Asheron's Call subscription at any time. Leave for several months, and come right back where you left off. I think they officially say they don't purge accounts inactive less than 6 months. But in practice I can only remember one account p
My take (Score:4, Interesting)
The $50 upfront then 10 bucks a month pricing scheme makes it worse.
I am Nintendo's "not-interested-in-online-gaming" demographic.
Re:My take (Score:2)
I'm with you on that one. It might be different if my parents were paying for the boradband, or someone else was similarly covering my internet fees.
But as the "internet" bill-payer I can't afford to spend any extra. I spend 25 quid a month on the broadband, the games cost between 20 and 40 (depending on age and platform), and there's no way I'm spending any extra. Certainly not on something I've not even tried.
I know that for most companies the subscription-method makes most sense, and to be honest I'm
Re:alright, one account.. but five!?!? (Score:2)
Still, on Eve Online, I knew a guy who was buying a new PC to run his second account simultaneously. To grind to get money for his first account, natch.
Re:alright, one account.. but five!?!? (Score:2)
Re:alright, one account.. but five!?!? (Score:2)
Re:alright, one account.. but five!?!? (Score:2)
Re:alright, one account.. but five!?!? (Score:2)
I mean, this two-PCs guy had a family. I had visions of them eating their dinner, with the empty place. "Dad's off playing EVE online again, he won't be at dinner". Scary resonances with "Dad's drunk again, he won't be at dinner." Though that is taking it to an extreme!
Re:Crying babies? (Score:2, Interesting)
And, while I supposed MOST of the posts aren't approached from this perspective, they probably should have been. The question isn't "What is the universal proper price of an MMORPG?" but rather "What do you feel comfortable paying for an MMORPG?"
Notice the difference. Notice how the second question has no wrong answers. Notice how currently that's the question that MMORPG companies are asking.
The
Re:Time/dollar (Score:2)
Nobody (sane) disputes that MMORPGS are great value for the gamers who spend 40+ hours a month playing them; the point is, people with that much spare time as well as broadband represent a pretty small audience, and there are too many games fighting over it.