GamePolitics reports on a failing grade given to the ESRB by the National Institute on Media and the Family. The report card did not look good for the ratings board, which almost immediately fired back at the organization. From that article: "The reality is that publishers understand that retailers largely choose not to stock AO-rated games, and so in the interests of producing marketable games, publishers will oftentimes revise and resubmit a game that was initially assigned an AO by raters in an effort to produce an M-rated game. When this happens, the process starts again from the beginning, and each new version of a game is reviewed independently. The call to issue more AO ratings has little to do with rating accuracy, and more to do with NIMF's real agenda, which is to destroy the commercial viability of games it deems objectionable. Unlike NIMF, ESRB's job is to be a neutral rater, not a censor."
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