D3Publisher has announced Eat Lead: The Return of Matt Hazard, bringing everyone's favorite gun-toting superstar back to the forefront of gaming culture. Or at least, that's what they tell us. Nobody's actually ever seen or played a Matt Hazard title before; it's just a clever marketing campaign for what is essentially a parody game based on popular shooter standards. They've even made a fake history of Matt Hazard games. "Eat Lead parodies some of our fondest memories in classic gaming and pop culture, so gamers will have a laugh out loud experience everytime they pick-up the controller," said Pete Andrew, a D3P exec.