Google, HTC, Oculus, Samsung, Sony and Acer have teamed up to form the Global Virtual Reality Association (GVRA) in an effort to reduce fragmentation and failure in the industry. GVRA aims to "unlock and maximize VR's potential," but there are little details as to what this may mean for consumers. TechCrunch reports: What many in the VR community have been thirsting for is some unification of standards in terms of software and hardware. Games bought in the Oculus store don't play on the Vive or PS VR. Sensors for the Vive don't work on Oculus. Sony doesn't play nice with anyone else's standards etc. etc. Valve, which makes the Steam store and SteamVR platform for the HTC Vive and others, is notably not a member of this collective so any hopes of a unified standard (like its OpenVR platform) emerging from this collective is likely not in the cards. From the GVRA press release: "The goal of the Global Virtual Reality Association is to promote responsible development and adoption of VR globally. The association's members will develop and share best practices, conduct research, and bring the international VR community together as the technology progresses. The group will also serve a resource for consumers, policymakers, and industry interested in VR."